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  • #992767
    xplorephils
    Member
    • Total posts: 9

    Hello All,

    I’m fairly new in the business and here, I started an adventure travel and tours (Xplore Philippines) last year and slowly building it, my website is 90% finished and have a few bookings these past 3 months from friends and friends of friends.

    I’m thinking of joining an adventure expo this November in Syndey as it will be a good platform to market my business. It’s a bit expensive to join this events as an exhibitor, paying for the space (around $4000 for two days) and other expenses but I’m hoping it will help me introduce my business to potential/target customers, Last year there were 20,000 attendees to the same expo, I’m still waiting from the event organiser on the statistics of how many bookings and outcomes the past exhibitors had from the event.

    Anyone here joined a trade show or exhibition? How was our experience? and is it worth it?

    Thanks in Advance to your replies

    #1188030
    JohnW
    Member
    • Total posts: 2,642
    xplorephils, post: 220447, member: 69645 wrote:
    Hello All,

    I’m thinking of joining an adventure expo this November in Syndey as it will be a good platform to market my business. It’s a bit expensive to join this events as an exhibitor, paying for the space (around $4000 for two days) and other expenses but I’m hoping it will help me introduce my business to potential/target customers, Last year there were 20,000 attendees to the same expo, I’m still waiting from the event organiser on the statistics of how many bookings and outcomes the past exhibitors had from the event.

    Anyone here joined a trade show or exhibition? How was our experience? and is it worth it?

    Thanks in Advance to your replies
    Hi,
    I’ve done heaps of trade shows over my marketing life. They can be extremely valuable or a complete waste of time and money.

    You need to be very clear about your objectives in advance. This includes how many of what types of attendees you want to do something.

    Before you arrive at this point, can I suggest you need to think about the purchasing process in your industry, who can influence it, who you need to communicate with and what about.

    Some questions for you:

    • There is a very established travel and tourism industry. How do you propose to use it or interact with it?
    • What are the different methods of purchasing your type of service?
    • What are the distribution channel options?
    • Who influences the purchases?
    • What are their relative importance?
    • What support may be possible from the Philippines govt?

    If you have not already done so, I suggest you research your answers to these questions.

    You may find that $4k is better spent on developing relations with:

    • specialist adventure travel companies
    • advertising on adventure travel sites
    • and a bunch of other options

    Have you explored what promo opportunities and support may be available from Philippines tourism entities?

    It sounds like the expo is aimed at the consumer. The organiser should be able to tell you who is exhibiting.

    Are there exhibitors you could piggy-back and share costs with rather than take your own expensive stand?

    $4k is a big expense for any start-up. There are so many ways you could spend it.

    Have you got yourself some professional marketing advice to help out here? Some of your $4k allocated to good marketing advice may generate a better return than blowing it all on a consumer expo.

    Have you thought of posting in the “Need a Resource” forum?
    Regs,
    JohnW

    #1188031
    bb1
    Participant
    • Total posts: 4,485

    Never being as an exhibitor, but a comment as a consumer of a few trade shows, and something I have noticed with some of the smaller exhibitors.

    And my question to you is do you have sufficient product to exhibit. And in your case your product is a tour.

    20,000 attendees, say your product is really good and just 0.1% buy from you that’s 20 tours times say 2 people per tour, so you need capacity for 40 tours.

    Or do the sums, How many tours do you need to sell to just break even on you costs. $4k for the stall, 1K for the stall setup, another $1K for flyers , So that’s $6K just to turn up, so whats your profit on each tour, say $500.00, ok so I need to sell 12 tours just to break even.

    I have made up every figure, but you get the idea of what I am saying.

    Oh and how did I start on this tangent, Do you have sufficient product, I just went to a gift ware trade show, placed orders with 6 business’s and 2 which I contacted later because I had not heard, advised me that they just could not fullfil the orders, so they have spent 5 days at a trade show, taking heaps of orders, and its being a big waste for the,

    #1188032
    xplorephils
    Member
    • Total posts: 9

    Thank you John and Bert, appreciated the insight.

    John, I have started a marketing plan and have approached a couple of travel bloggers and have a social media campaign coming up.

    Bert, your numbers are close enough. I have day tours, week long tours, two week’s one plus we can also arrange customised tours for our guests, I’m confident we can accommodate at least 200 guest for the next 12 months.
    I calculated my possible expenses and sales based on your assumptions as above. I’m a quantity surveyor and project cost consultant so numbers is my strength, just shifted to travel industry as I see a need for a good adventure company in the Philippines.

    I’m still waiting for the expo organiser to send me the stats from last year.

    Once again, thank you.

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