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  • #966679
    VideoTraining
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    I am in the process of getting some flyers made up, and then I am going to try my luck at letterbox drops.

    Is there a way to tap into cheap labour to help with this task? (Other than your family and friends.)

    Students on holiday break?
    Backpackers who want some income?
    Posties – they aren’t super cheap though.
    Professional letterbox droppers?
    Grey army?

    What has worked for you?

    Kind regards,

    Tony Morris
    http://www.DVDcoach.com
    Online Computer Training Made Easy

    #1020109
    FletcherTax
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    I know a client of mine recently asked their neighbour’s reliable teen to do a leaflet drop in their local area. Teen was happy (cash in hand) and client was happy (cheaper than post).

    Another found a neighbour who walks her dog every morning and asked them to help out with some leaflet dropping on their dog walk route.

    Maybe put a flyer on a community notice board.

    You can also pay Australia Post to put your flyers in Individual or Business (or both) PO Boxes within any area of your choice.

    Not sure what kind of quantity you have in mind – but food for thought!

    #1020110
    draz
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    You may find your success rate to be better if you hand the flyer over in person, so keep this in mind.

    #1020111
    mybusinesshelp
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    Hi Tony

    Good questions. I have an article on letterbox drops which may help.

    Also, I find that letterbox distribution places are affordable. Check out http://www.box2box.com.au as an example. You just have to check with these guys, how many other leaflets get put in with yours.

    Also, try and be different in the flyers. Maybe have them the shape of a DVD or something? or have them rough to feel (as most people do soft/smooth) so people will take note.

    If you are doing a short run, then you can just do them yourself on daily walks but make sure you keep track (print out a map from Google and highlight what you have done) and also do them right after the mailman has been so they are more likely to take it in with their mail.

    All the best.

    Amanda

    DVDcoach, post: 23832 wrote:
    I am in the process of getting some flyers made up, and then I am going to try my luck at letterbox drops.

    Is there a way to tap into cheap labour to help with this task? (Other than your family and friends.)

    Students on holiday break?
    Backpackers who want some income?
    Posties – they aren’t super cheap though.
    Professional letterbox droppers?
    Grey army?

    What has worked for you?

    Kind regards,

    Tony Morris
    http://www.DVDcoach.com
    Online Computer Training Made Easy

    #1020112
    Leisa D
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    • Total posts: 563
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    Australia Post isn’t that expensive for unaddressed mail, last time I checked it was about 8 cents per DL size postcard, and far more efficient than a teenager who might dump half the flyers in the bin when they get bored.

    #1020113
    micky
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    • Total posts: 13
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    Hey Tony.

    You can try http://www.whosurpaddy.com
    They have a free jobs page on there with excess to loads of backpackers, that could do with the money, I have used them a few times and have been really happy.

    Good luck

    #1020114
    jdyason
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    • Total posts: 43
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    mybusinesshelp, post: 23886 wrote:
    Hi Tony
    and also do them right after the mailman has been so they are more likely to take it in with their mail.

    Good idea this one,

    JAD

    #1020115
    LetterboxDropper
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    • Total posts: 21
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    Hi Tony – How’d you go with the letterbox drop?

    It looks as if you’re in the business of computer training… Which means you might be targeting either businesses or home users? Either way, this information will help to determine the most appropriate letterbox targeting.

    Our business http://www.ldn.net.au offers letterbox drops Australia wide too mate. We’re part of Salmat (the company that does the letterbox distribution for the big retail chains) so we have access to the countries strongest network – and offer extremely competitive design + print + distribution packages.

    If you have your own flyers, we can target and distribute any 10,000 residential letterboxes for less than $500! Some of our customers have used friends and family to distribute flyers – but when they have some success with smaller drops, they then come to us to have five or ten thousand distributed in targeted areas.

    Feel free to jump onto our website and click the big link on the home page for a free quote mate! Kind regards, Tom

    #1020116
    Transform
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    LetterboxDropper, post: 80167 wrote:
    Hi Tony – How’d you go with the letterbox drop?

    If you’re in Adelaide, I highly recommend Adelaide Informer Distribution (http://www.adelaideinformerdistribution) – we’ve used them for our drops in the past and have been fantastic.

    #1020117
    VideoTraining
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    • Total posts: 101
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    Transform, post: 87908 wrote:
    LetterboxDropper, post: 80167 wrote:
    Hi Tony – How’d you go with the letterbox drop?

    If you’re in Adelaide, I highly recommend Adelaide Informer Distribution (http://www.adelaideinformerdistribution) – we’ve used them for our drops in the past and have been fantastic.

    I haven’t done it as yet as I have been working madly on adding content to the site. This is almost done now.

    Marketing starts in earnest in the next few weeks!

    I am tossing up between a targeted mailout vs a letter box drop – leaning toward mailout.

    Kind regards,

    TrainingGuy
    http://www.VideoTraining.com.au
    Online Computer Training Made Easy

    #1020118
    Geneva2011
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    • Total posts: 2
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    You may find your success rate to be better if you hand the flyer over in person,
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    #1020119
    AgentMail
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    • Total posts: 1,741
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    VideoTraining, post: 87912 wrote:
    Transform, post: 87908 wrote:
    I haven’t done it as yet as I have been working madly on adding content to the site. This is almost done now.

    Marketing starts in earnest in the next few weeks!

    I am tossing up between a targeted mailout vs a letter box drop – leaning toward mailout.

    Kind regards,

    TrainingGuy
    http://www.VideoTraining.com.au
    Online Computer Training Made Easy

    My bias will of course be a targetted mailout, but it does depend on the product/service – If B2B without question the mailout would be more effective. You could still get results with a letterbox drop, but the response rate is significantly lower.

    There was also a feature story I think last night on one of the ‘current affair’ type shows about ‘junk mail’ i.e. letterbox drops and how to avoid getting them. Think of the signs that say “Auspost Mail Only”

    Also with B2B, whilst there may usually be a receptionist who collects the mail from PO Boxes, when there is a loose flyer, they will throw it, but a personally addresses letter will at least make it back to the office

    If you need any assistance with the printing/mailout component, let me know as that is what I do – always happy to help FS members when i can.

    #1020120
    Printerboy
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    • Total posts: 151
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    VideoTraining, post: 23832 wrote:
    I am in the process of getting some flyers made up, and then I am going to try my luck at letterbox drops.

    Is there a way to tap into cheap labour to help with this task? (Other than your family and friends.)

    Students on holiday break?
    Backpackers who want some income?
    Posties – they aren’t super cheap though.
    Professional letterbox droppers?
    Grey army?

    What has worked for you?

    Kind regards,

    Tony Morris
    http://www.DVDcoach.com
    Online Computer Training Made Easy

    Hey Tony,

    I have just started a website http://www.flyerboy.com.au to organize the distribution of flyers using: students, retirees etc.

    If you need something printed in future the other side of the business is http://www.printerboy.com.au which organizes printing quotes for businesses in your area.

    Kind regards

    Ben

    #1020121
    Shaukat Adam Khalid
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    +1

    If u know ur target market then ull understand the value of quality.

    If u letterbox drop, consider targeting not just by post code but by street. Drive by and be selective.

    Hope u are not approaching with a machine gun approach. Better off sniping.

    Costs less with better results.

    draz, post: 23883 wrote:
    You may find your success rate to be better if you hand the flyer over in person, so keep this in mind.


    I am here: http://maps.google.com/maps?ll=-27.469832,153.026877
    – Khalid

    Sent from my iPhone using Tapatalk

    #1020122
    Leisa D
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    “Hope u are not approaching with a machine gun approach. Better off sniping.”

    So true

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