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  • #979249
    Klublok
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    Hi All

    Just wondering if there is a market for someone to sell a trademark? Are there any trademark brokers out there?

    Reason is that I could get my hands on a trademark that is a pretty common word, and I was wondering whether to pursue the acquisition with a view to licensing it or selling it.

    #1113057
    JacquiPryor
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    Hi Klublok,

    First thing I want to note, is that the owner of a trademark (which would be you if you got your hands on this one) must be honestly using the trademark, or have the intention to honestly use it. Licensing = a form of use; buying or holding trademark rights purely to sell is a more grey area – so, this should be considered.

    With that said – I’m not aware of too many trademark brokers (seems to be a lot more out there for patents) but have come across http://princetonwww.com/trademarksale.html in the past. Have never had dealings with them so really can’t ‘recommend’ so to speak, but more a simple ‘here’s a place to start’. They sell Patents/Trademarks from all over the world.

    From a licensing perspective generally this is a negotiation between the trademark holder & licensee – so, you might consider contacting persons or companies you think would be interested in licensing use of the term. There are people out there (for example in the commercialisation space) that could help with this contact.

    Further – whilst it may appear a fantastic trademark when it’s a common word – this can at times make it less appealing to license… A ‘common word’ if it’s descriptive may still be used by other people (in certain ways and circumstances) even if there is a registered trademark in place, so, if it falls into that category – why would someone license from you if they can use the word anyway? (This is not really any black and white in these scenarios – so just throwing out some ‘food for thought’.) Hope this helps, all the best :)

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