Home – New Forums Tech talk Link-Building Is Redundant…

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  • #978331
    Cesar
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    Well, after the recent Google updates and valid confirmations on some authority forums, it seems link building is becoming, if not already redundant. This also includes guest posting, press releases, authority directories, articles and basically anything that has been used to increase your rankings.

    The text-link broker and SEO industries are presently experiencing some worrisome times, knowing too well that link building strategies that once worked are now useless. I think it will be just a matter of time before any type of easy-link juice is made worthless.

    Basically, what this boils down to, in order to survive online with present and future changes, we have to become professional social information marketers. We have to educate ourselves not to think about ranking, forget about search engines, forget what is being discussed on forums and primarily focus how we can best service our customers.

    Yes, I understand there were some great sites hit, but the reality is we can’t control the Search Engines, they control us, whether we like it or not.

    Remember, that there is no guarantee you will keep your #1 Page placing either, so don’t place all your “eggs in one basket”, especially online which is very unpredictable.

    #1106297
    websitedesigner
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    Don’t agree. The time will come, but it hasn’t come yet.

    #1106298
    IncredibleCo
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    What evidence do you have to support this claim?

    #1106299
    Stephen Forde
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    WAHE, post: 117977 wrote:
    Well, after the recent Google updates and valid confirmations on some authority forums, it seems link building is becoming, if not already redundant. This also includes guest posting, press releases, authority directories, articles and basically anything that has been used to increase your rankings.

    The text-link broker and SEO industries are presently experiencing some worrisome times, knowing too well that link building strategies that once worked are now useless. I think it will be just a matter of time before any type of easy-link juice is made worthless.

    Basically, what this boils down to, in order to survive online with present and future changes, we have to become professional social information marketers. We have to educate ourselves not to think about ranking, forget about search engines, forget what is being discussed on forums and primarily focus how we can best service our customers.

    Yes, I understand there were some great sites hit, but the reality is we can’t control the Search Engines, they control us, whether we like it or not.

    Remember, that there is no guarantee you will keep your #1 Page placing either, so don’t place all your “eggs in one basket”, especially online which is very unpredictable.

    If this was true all white hat seo specialists would be out of business. Link farms, paid links by non authority sites, irrelevant comments with anchor links have been targeted, links from adsense sites and some older techniques may not be as useful anymore.

    You still need to build links with relevant networks. The penguin update was about getting rid of web spam…the stuff everyone hates. I doubt very much that Google is going to rollback link building, however the pages you link from will effect you.

    #1106300
    Aidan
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    tsk tsk…

    link building is not dead by any means, it will continue for some time yet. Links are still useful if they are from relevant pages and/or authoritative pages.

    As far as I can see even the easy pickings like article directories still have some worth, though it seems less and less as time goes on.

    Those links anyone could get with little or no effort have however been negated.

    Penguin is actually all about preserving the value of links as a ranking factor, it does that by fighting back to remove the value of spammy links so only the good ones count!

    #1106301
    Cesar
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    Hence, why I mentioned in my thread that we must become more adept as information marketers. I also outlined which type of links have little or no influence anymore, which as you know are the types of links anyone can get.

    If you can see the pattern at the moment, any link they see deemed as being manipulative will eventually be targeted. They could probably do it all in one go, but in order not to cause an uproar they are doing it in small steps.

    Realistically, sooner or later, there won’t be many options left. We really don’t know what they will target next. I think we would be naive to overlook the fact that “G” wants complete control and eventually drive everyone to use its Advertising facilities.

    BTW, here is another example of “G” manipulating everyone into using its own features.

    #1106302
    Tamper Evident
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    Aidan, post: 118012 wrote:
    As far as I can see even the easy pickings like article directories still have some worth, though it seems less and less as time goes on.

    Hey Aidan,

    Where do you recommend getting links if article directories are going south?

    #1106303
    Aidan
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    I’m still seeing guest blog posts do well but so are some press releases and specialist directories such as those run by professional bodies.

    Probably because those methods tend to have some quality control so are not necessarily easy to get or at least not as easy as article blasts and the like!

    There are lots of other ways of course – insightful or controversial content, writing and promoting your industry relevant resource pages, (good) joke and cartoon pages, memes, infographics, juiced up profiles and web 2.0’s…

    …they are all working as before as far as I can see,

    Caveat – many small businesses don’t actually need to go OTT on link building to begin with, a few basic links is often enough :)

    #1106304
    SavvySME
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    I think Link building will just change from “getting” links to “earning links”. Although that may be faked too over time, it will just take a whole lot more effort. I’m thinking as the SEO markets shrink the Copywriting market will expand.

    Thanks for reading,

    Wendy Huang

    #1106305
    Cesar
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    SavvySME, post: 118102 wrote:
    I think Link building will just change from “getting” links to “earning links”. Although that may be faked too over time, it will just take a whole lot more effort. I’m thinking as the SEO markets shrink the Copywriting market will expand.

    Thanks for reading,

    Wendy Huang

    That’s exactly the point I am trying to emphasize on this thread Wendy. Although, the most important factor is not about earning links, but how to best service your customers. I think we have to change our mind-set about links altogether and just focus on building our reputation with new and present customers. Everything else will fall in place thereafter.

    I still recommend though, not to solely focus entirely on building your business online. The good old business building strategies outside the Internet still have a powerful impact for growing your business.

    #1106306
    NickMorris
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    Google are definitely moving towards using social signals as a bigger part of their algorithm but most of the stuff I’m reading is suggesting that links will never die entirely.

    However, its obvious that G’s deindexing of the BMR and ALN networks and, more recently, the SEO agency iAcquire, are meant to be examples or threats against using manipulative tactics rather than an effort to stamp out all the offenders entirely. Those examples and updates like Penguin are meant to encourage people to not risk using manipulative techniques but rather stick to a higher quality approach.

    Those who take a white hat approach to SEO have seen this coming for a long time so its not going to be a major shift in strategy for them.

    #1106307
    seocourse
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    Funny that the SEOmoz guys realized this 4 months ago and created Inbound…. call me Inbound Marketer not SEO professional.
    Smart….

    #1106308
    Cesar
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    Another fine example how “G” is detracting organic listings further and further to a place of “nowhere to be seen”. It’s just a matter of time before any type of link-building or a first placing organic link on page #1 will become futile.

    I’m sure you can see where “G” is heading, and it’s definitely not in the right direction. As I have been predicting, it’s starting to look like an online shop in lieu of a search engine. In the near future I foresee “G” using its own G+ social signals as the only determining factor to rank websites organically. However, its priorities are advertising revenue not organic listings.

    #1106309
    BlackCoffeeComms
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    SavvySME, post: 118102 wrote:
    I think Link building will just change from “getting” links to “earning links”. Although that may be faked too over time, it will just take a whole lot more effort. I’m thinking as the SEO markets shrink the Copywriting market will expand.

    Thanks for reading,

    Wendy Huang

    As a copywriter, I can only hope :)

    Cheers

    Nicole

    #1106310
    JohnW
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    Hi WAHE,
    I believe we are seeing so many complex G algorithm changes happening at present that your suggestion is in limbo.

    I also believe G is working untold overtime hours to remedy many of its current defficiencies.

    That said, I’ve always found link building strategies to be the least cost-effective for generating RELEVANT SE refferals to a site.

    Nothing new here!

    Regs,
    JohnW

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