Home – New Forums Marketing mastery List of online directories that start ups should try

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  • #990416
    Study’s Fun
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    Hi All,

    I would like to see if we can share the online directories that we use and start ups should try. Personally, I list my website on the following directories:

    -Yellow Pages
    -Yelp
    -True Local
    -Gumtree
    -Only Melbourne
    -Trading Post
    -Start Local
    -Aussie Web
    -Yalwa
    -StudysFun (This is my website and I just added a directories page, if you are interested in listing, please let me know)

    The advantage I can see so far:
    -Some website traffics come from those website (but not many..)
    -SEO

    I always receive emails from the directories asking me to upgrade my listing, but I haven’t tried yet. If anyone has upgraded the listing, please let us know if it worths doing it.

    Thanks :)
    Delon

    #1176813
    JohnW
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    Hi Delon,
    There are best part of 20 ranking parameters I could specify that SEs use to define external link values.

    IMHO, listing a website in a bunch of general directories is pretty useless because they can only tick one or at best a few of these nearly 20 boxes.

    Site owners want to list in a few of the locally important ones like Yellow Pages and True Local. Then I’d suggest people focus on listing in any major vertical directories relevant to their industry.

    I’d also look for location specific directories where relevant.

    The rest, I’d forget.

    Listing in low value general business directories won’t impact a site’s ranking in any measurable way.

    All you have is the potential to compromise your location search in Google if you change your address.

    There have been so many robots running around the web scraping contact details that I believe SEs have killed the value of many small general directory links.

    PS, Your Directory does not appear to be SE-friendly. You may want to explore this in more detail.
    Regs,
    JohnW

    #1176814
    Study’s Fun
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    Hi John,

    Thank you very much for your feedback :) They are very useful.

    I have a question regarding to the location, as our website basically target students and parents in all states. And I believe many online shop owners may face the same issue, whenever they list they business on the directories, should they just use the head office location or should they create different listings (Company name Melbourne, Company Name Sydney)?

    Our website is very new and we are still exploring how we can optimise it (both onsite and offsite). What we are concentrating now is to write more useful and original content and hopefully it will bring us more traffic in the long run.

    Thanks,
    Delon

    #1176815
    bb1
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    one problem I can see with your website, is that as I am in Australia, the first thing I type in when i am hiven a website is studysfun.com.au, well this gives me the big web page is not available or throws me to a search page.

    I know there are differing views on here, and the SEO’s will shoot me, but I think it is important to have the .com.au, rather than the .com. Ok thats my 2 cents.

    #1176816
    JohnW
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    Study’s Fun, post: 205945 wrote:
    Hi John,
    I have a question regarding to the location, as our website basically target students and parents in all states. And I believe many online shop owners may face the same issue, whenever they list they business on the directories, should they just use the head office location or should they create different listings (Company name Melbourne, Company Name Sydney)?
    Thanks,
    Delon
    Hi Delon,
    You are throwing questions at us when we don’t have enough background information to provide you with accurate feedback.

    First, it looks like your site is much more than a specialist business directory. To answer questions about the directory part of it we need to be able to put them in context of the entire site and your objectives.

    Here are a few issues…

    1. Who are you, where are you and what do you do?
    This is mission critical information if you are talking about educational support and services.

    You need to “shout out” on every single site page that you are a resource/service for Australians or about Australian educational services.

    You don’t even publish on a com.au TLD to give us a clue.

    At the very least, educational information is age, subject, state and country specific. You will fail if you don’t address these essential communications elements.

    2. What is the purpose of the site?
    Are you trying to make money from it? If so, what is your revenue model?

    Are you trying to make money as an Adword partner, from paid directory listings, other?

    We can’t offer useful comments on your site design and structure without this sort of info.

    3. Who are your target audiences?
    Are they:

    • Potential advertisers in your directory?
    • People who may click a Google Adword displayed on your site?
    • Parents of various aged students?
    • Students of various ages?

    At present I’m having difficulty seeing how your site structure is organised around the needs of different audiences.

    Eg: Your Home page seems to be a mix of targeting mostly parents but also a little bit for kids.

    • Study Tips is for kids
    • Interviews is for parents
    • Is Directories for parents and advertisers?

    You don’t tell businesses the benefits or cost of listing in your directories or advertising on your site.

    With respect, it looks to me like you are a very long way from worrying about “location” words in searches.

    When I see that all the link text on your Home page reads “more info”, I am 99% sure you won’t attract many search engine referrals to any parts of your site with any search words – whether they include location words or not.

    4. SE referrals to your directory
    This is a very complex topic in its own right.

    First, you need to think like a service user.

    Will they want to find a supplier within 1 km, the same city/town, a specific region, state, country or is location irrelevant?

    I would not expect parents in Sydney to send their kids to a school anywhere in the greater Sydney area. They may use location terms like northern beaches, eastern suburbs, upper north shore, northern beaches, northern peninsula, etc.

    If you are listing tutors, I would expect some people to search by suburb. Then you have locations like “Kings Cross” that do not exist in any suburb postal address.

    You will want a page/pages from your site to rank top 10 in the SEs for all these search variations.

    That is how directory sites try to generate traffic.

    Start with checking Google’s predictive search. Eg. Type in the search box: music schools

    Google’s predictive search drop box shows me:

    • music schools Sydney
    • music schools
    • music schools Australia
    • music schools eastern suburbs Sydney

    You can explore further by appending a space then a single letter. You will find that almost all predictive searches will include location words that start with the appended letter.

    So, your task is to find a way of ranking top of the SEs for all the different services provided by your directory listers in combination with a few thousand location words.

    And let’s not ignore all the other search variations like the type of music or language names. Try using predictive search for “language tutors”. Now insert a “g” before the phrase.

    I suggest you look at the types of pages that rank top for your directory competitors.

    Eg: Search phrase: music schools eastern suburbs sydney

    You will find a TrueLocal page ranks #1 on Google.

    You are embarking on a project that requires a very different approach to how you publish and manage content for the search engines than simply writing copy.

    You are also jumping into an area where major SE algorithm changes occur frequently and where overnight changes can kill a directory. (Has anyone seen HotFrog lately?)

    Now you need to consider mobile searching for directory information…

    IMHO, it looks like you urgently need some professional advice about marketing and SEO given the complexity of what you are trying to achieve.
    Regs,
    JohnW

    #1176817
    Study’s Fun
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    Hi John,

    Thank you for the insights.

    I think what we are trying to achieve is to create a free educational blog/magazine for students and parents in Australia. The directories part is a place where we list businesses that relevant to our audiences, such as schools, tuition centres, etc.

    The purpose of the blog/magazine is to connect more parents and students rather than making money, but we will be able to use this channels in the future when we launch other businesses.

    We are using Adsense and this is just for generating enough revenue for us to run the blog.

    My other idea (still thinking) is to make this a free printed magazine distributed to households in Melbourne. We did the calculations, if we can find approx. 15 advertisers ($250 per full page ad, 5,000 copies) we will be able to cover our printing and distributing cost.

    Our blog has around 5 new articles per month (approx. 400 words) and some school and student interviews. We are looking for a way to let more parents know about the our blog. And we want to create a blog/publication that parents and students can trust.

    #1176818
    JohnW
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    Study’s Fun, post: 206009 wrote:
    Hi John,

    Thank you for the insights.

    I think what we are trying to achieve is to create a free educational blog/magazine for students and parents in Australia. The directories part is a place where we list businesses that relevant to our audiences, such as schools, tuition centres, etc.

    The purpose of the blog/magazine is to connect more parents and students rather than making money, but we will be able to use this channels in the future when we launch other businesses.

    We are using Adsense and this is just for generating enough revenue for us to run the blog.

    My other idea (still thinking) is to make this a free printed magazine distributed to households in Melbourne. We did the calculations, if we can find approx. 15 advertisers ($250 per full page ad, 5,000 copies) we will be able to cover our printing and distributing cost.

    Our blog has around 5 new articles per month (approx. 400 words) and some school and student interviews. We are looking for a way to let more parents know about the our blog. And we want to create a blog/publication that parents and students can trust.
    Hi Delon,
    I just realised…

    If I click through to your “Magazines – read now” it goes to a page on Joomag.com.

    Are you Joomag of Sunnyvale, California? You give us absolutely no info about who you are or where you are.

    This is a site for Aust. small businesses. Are you an overseas business?

    If my concern is misplaced, please correct me.

    See how easy it is to create a wrong impression when there is no About Us page and limited info on your Contact Us page?
    JohnW

    #1176819
    Study’s Fun
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    JohnW, post: 206039 wrote:
    Hi Delon,
    I just realised…

    If I click through to your “Magazines – read now” it goes to a page on Joomag.com.

    Are you Joomag of Sunnyvale, California? You give us absolutely no info about who you are or where you are.

    This is a site for Aust. small businesses. Are you an overseas business?

    If my concern is misplaced, please correct me.

    See how easy it is to create a wrong impression when there is no About Us page and limited info on your Contact Us page?
    JohnW

    Hi John,

    We are based in Melbourne. Joomag is a free platform where we use to create a digital magazine. It’s like mail chimp and campaign monitor. Reason why we use Joomag is to save cost and time designing and hosting the digital magazine.

    Hope it helps.

    Thanks,
    Delon

    #1176820
    angeline_z
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    JohnW, post: 205921 wrote:
    Hi Delon,
    There are best part of 20 ranking parameters I could specify that SEs use to define external link values.

    IMHO, listing a website in a bunch of general directories is pretty useless because they can only tick one or at best a few of these nearly 20 boxes.

    Site owners want to list in a few of the locally important ones like Yellow Pages and True Local. Then I’d suggest people focus on listing in any major vertical directories relevant to their industry.

    I’d also look for location specific directories where relevant.

    The rest, I’d forget.

    Listing in low value general business directories won’t impact a site’s ranking in any measurable way.

    All you have is the potential to compromise your location search in Google if you change your address.

    There have been so many robots running around the web scraping contact details that I believe SEs have killed the value of many small general directory links.

    PS, Your Directory does not appear to be SE-friendly. You may want to explore this in more detail.
    Regs,
    JohnW

    JohnW, I agree with you completely. I took the view early on that I would keep it simple stupid (KISS!) and only list on Yellow Pages, HotFrog and TrueLocal. Those, together with social media (FB, Twitter and LinkedIn) plus Flying Solo and the NSW Business Chamber are basically all the places (other than my website) that I list on.

    Who wants to have to update 70 online directories each month/quarter, in hopes on 1 or 2 leads a year?! I’ve been running my business for 6 months and so far I’ve only got 1 lead from FB. All other leads are from people I already knew (friends and family) and from face to face networking.

    Cheers
    Ange

    #1176821
    SuzsSpace
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    Have you looked at Melbourne Child for inspiration? It seems to me as if you’re trying to be the older person’s version of Melbourne Child.

    #1176822
    Study’s Fun
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    SuzsSpace, post: 206139 wrote:
    Have you looked at Melbourne Child for inspiration? It seems to me as if you’re trying to be the older person’s version of Melbourne Child.

    I have not looked at that yet but will definitely look at that soon!

    Yes, I think we will try to go down that path like the Melbourne Child. The only thing is that we will be targeting local businesses to advertise in the magazine instead of finding the big companies.

    I had a look at their media kit long time ago and I think it is very expensive for small businesses to advertise in their magazine. But that makes sense as they distribute to the whole Melbourne (But for small and local businesses, they don’t need to advertise to everyone in Melbourne). We want to localise our magazine (by suburb, e.g. Studys Fun Bundoora, etc) and let small businesses to pay less and advertise only to the local people.

    Thank you for your advice.

    #1176823
    Sophie_A
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    My experience is that some directories are better than others!

    Our company has received our best results by far from True Local. It seems as though users of that site are genuinely looking to hire the services of providers advertised on that site … we have had some good results with new clients via true local.

    IMO … sites like hotfrog have had their day and tend to be viewed as somewhat spammy. We’ve never had any genuine leads come via hotfrog …

    We’ve also had some decent leads come in via Yellow Pages. Seems as though clients have more trust in a known brand like yellow pages.

    #1176824
    Study’s Fun
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    Sophie_A, post: 206183 wrote:
    My experience is that some directories are better than others!

    Our company has received our best results by far from True Local. It seems as though users of that site are genuinely looking to hire the services of providers advertised on that site … we have had some good results with new clients via true local.

    IMO … sites like hotfrog have had their day and tend to be viewed as somewhat spammy. We’ve never had any genuine leads come via hotfrog …

    We’ve also had some decent leads come in via Yellow Pages. Seems as though clients have more trust in a known brand like yellow pages.

    Thank you for sharing your experience : ) I also used the other one called http://www.onlymelbourne.com.au and I think they are good too as I can see some website traffics come from their site.

    #1176825
    mypresences
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    One other advantage of getting listed on these sites is that it can help the Local SEO for local businesses which are found when people do searches with local intent … such as “plumber carindale” or “hair salon in paddington”.

    One of the best Local SEO ranking factors is based on having a large number of citations (a reference online to the business usually in the form of Name, Address and Phone Number) that are as consistent as possible with the same details on your home page.

    So it is worth having these citations for this reason but concentrate on the better quality ones first and remember to try to keep your NAP (Name, address, Phone) as consistent as possible.

    A lot of these sites are free (to get a listing at least) and take very little time to setup so its worth spending some time on.

    I have a free service on my site to help businesses find all the best places (websites and apps) to list their business at https://www.mypresences.com/services/ .. you can sort and filter by popularity and traffic ranks etc to decide which are best for your business.

    Regards,
    Paul.

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