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May 22, 2014 at 5:11 am #1164285Up::0
If you utilise some of the traditional combined with the online, you have a greater reach in targeting your customer base.
In saying that, you have to do your homework. I was looking at radio advertising, but my gut feeling told me from an ROI point if view, it was not feasible.
On the other hand, the Internet can be quite inexpensive if planned correctly.
John Romaine, post: 190886 wrote:Exactly right.Business owners have been doing this forever. However they seem to lose idea of the concept when it comes to the online space.
Here are some illustrations that I did up to demonstrate how business owners are using a variety of sources to get customers through their doors right now, and how this same principle applies in the online space.
OFFLINE (traditional business marketing, or what many of you are doing right now)
ONLINE
May 22, 2014 at 7:43 am #1164286May 23, 2014 at 6:19 am #1164287Up::0Yes, I agreed there will be satisfaction in 3 to 6 months, But Mr.Craig he is having 20 years of experience in that field, really I congrats him. Mr.Craig can you share some techniques with us.
May 24, 2014 at 5:48 am #1164288Up::0I want to dispel certain beliefs about SEO that seem to be widely held.
This is what it is, should be or try to be:
1. It must focus on the target customer’s information needs.
2. Therefore it must focus on delivering relevant information.
3. It does not have to be expensive.
4. It is not primarily done by building links to your site.
5. SEO is not transient if done correctly.
6. It must always strive to deliver the optimal results with the resources available.
7. SEO is based on communications. It can be difficult to implement effective SEO aimed at Australians if Australian English is not the SEO’s primary language.If SEO is implemented after a site has been published it will probably be compromised by SE-unfriendly designs and structures. Then, it can be very expensive to remedy.
If a site has no original useful content then its ability to attract generic SE referrals will be limited.
If people publish content that is not focussed on the potential client’s needs it will attract few relevant visitors.
Content must serve a useful purpose. Ranking top of a search phrase is not a useful purpose.
Another case study…
The company provides quality audits, quality certification and training.
I lost this client when its parent company took over its website publishing. I was then asked to audit the new website 11 months later to help identify what had gone wrong.
a. Old Website with SEO
Site size = 30 pages
Visitors (1 mo.) = 8,562
Pageviews (1 mo.) = 32,536
SE Referrals (1 mo.) = 4,591b. New Website
Site size = 90 pages
Visitors (1 mo.) = 3,527
Pageviews (1 mo.) = 10,581
SE Referrals (1 mo.) = 1,707In spite of the new site containing three times the content, it had lost…
Visitors = -59%
Pages Viewed = -67%
SE referrals = -63%I’m in my 20th year of Internet marketing and the basic principles have remained constant. Yes, there have been periods when some new SEO scheme grabbed some traffic for a couple of years but then the SEs will lower the boom.
It seems the latest to get hammered is Ebay.
Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings
“Here’s the problem: In SEO, past performance is no guarantee of future results, and eBay is learning this in spades today. It looks like their “strategy” revolved around “doorway pages” and thin content – exactly the kind of search spam that Google has been trying to eradicate from the SERPs.”Anyone contemplating publishing a shopping cart or thin content directory site, beware.
It will be interesting to see what impact Panda 4 has on sites like Yellow Pages, True Local and Hot Frog, etc.
Regs,
JohnWMay 24, 2014 at 6:12 am #1164289Up::0Cesar, post: 190904 wrote:On the other hand, the Internet can be quite inexpensive if planned correctly.
Hi Cesar,
Well said! This has been the most important and under implemented function since the inception of the web.Look at all the submissions to FS that ask for their website to be reviewed. 99% want comments on their site’s design.
If no one gets to see the site because of poor Internet (or offline) marketing, what it looks like is irrelevant and a waste of time/money.
Good research and planning is always the essential first step.
Regs,
JohnWMay 25, 2014 at 12:49 am #1164290Up::0JohnW, post: 191007 wrote:It will be interesting to see what impact Panda 4 has on sites like Yellow Pages, True Local and Hot Frog, etc.
Regs,
JohnWI’m glad you brought this up. I have listings on YP and True Local, but I added some great content on both, each page different to the other, and both are ranking well for some queries. I get a few leads per month from citations from both directories from search results in various suburbs.
So, they do work, if you take the time to write them up for the benefit of the customers search query.
May 25, 2014 at 5:52 pm #1164291 -
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