Hi all, hoping I’ve come into the right area. I’m looking for some advice in possibly selling an online business. I’ve really enjoyed the start up, design, manufacturing, importing and selling side to it (well everything really) and I would love for it to be taken to another level. Having an interest in start ups, I’m keen to go again – not in competition. Keen on hearing how you would value the components of an online business to sell i.e. Site, manufacturing contacts etc? Many thanks!
Your online business is really a system for producing income, so as John says, it’s more about your bottom line than about the individual elements like website and contacts. Regardless of what you paid for them and the time you put into it, their value to the buyer is determined by the income they produce.
Other factors: Does it automatically make money or is there a lot of work involved? Try to sell to an existing similar business – familiarity with the products and business model will give them confidence they can make it work.