Home – New Forums Marketing mastery Looking for e-mail addresses of editors

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  • #965658
    whahoo
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    I’m desperately looking for e-mail addresses of editors of Australian parents/mothers/babies/lifestyle magazines (I want to send them a press release). Does anybody know where I can find/buy them? Thanks in advance for your help.

    #1013273
    Accounts Studio
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    Hi
    You can have a look here – seems quite expensive I think and not sure how up to date they are – http://www.handleyourownpr.com.au/lists.html or you could just search the internet for the websites of the magazines etc you are interested in and get their contact details that way. There is a book which contains all media contacts – I can’t remember the name but will post it as soon as I remember – but again it is pretty expensive. Another option is to ask on Skout Trade Fair – they are a forum for people in the baby / kids related industry – someone there might have a list they are willing to share.
    Also try http://www.mediabay.com.au – they are a free media list – that one looks quite good. Again you might have to check how up to date they are.

    #1013274
    [Former] FS Concierge
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    Hi Whahoo

    The Australian Writer’s Marketplace is not very expensive, and is generally reasonably up-to-date, although there are never any guarantees. http://www.awmonline.com.au/Home.aspx

    As Julie mentioned, the safer option is to contact the magazines via their websites and ask for the names and email addresses of the editors – at least that way you won’t be offending anyone by calling them by their predecessors name!

    Good luck!
    Jayne

    #1013275
    Accounts Studio
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    Remembered! It is Margaret Gee’s Media Guide – but it costs about $500 for a 12 month subscription. It lists everything media inc radio, tv, magazines etc etc

    #1013276
    whahoo
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    Thank you, ladies. This was quite helpful.
    We started out to generate addresses by looking up the sites on the internet, but after 2 days we had about 12 usable e-mail addresses. It turned out to be cheaper to buy Margaret Gee’s media Guide (although expensive), but all those days surfing on the internet aren’t cheap either …
    Again, thank you for your replies.

    Bea

    #1013277
    WAHM
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    Contact Jules or Simone form Handle Your Own PR great ladies with great contacts.

    http://handleyourownpr.com.au/

    I bought some lists from them to get my media release out there when I launched Lifestyle Careers.

    It is reeeeeeeeeeeeallly hard to get free press.

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