I have a retail shop and I’ve read some articles on how you can use foot traffic data in your local business to analyze and optimize your business. I’ve seen some foot traffic data providers but they seem to be more enterprise focussed. I just need basic data to see at what time of the day/ week my shop is most busy. I can use my POS data for that, but I’m mostly interested at what time nearby competitors having more or less foot traffic data. Using that data i can better optimize when to run my in-store promotions.
Does anybody know any services that might be able to help me with that?
Ok, meanwhile I found some options. I could hire some students to count visitors at my competitors’ store. This is most accurate but in the long-term costing me a lot.
As an alternative, I found the web app BestTime.app . They provide foot traffic data forecasts for retail stores etc, but BestTime.app doesn’t provide absolute visitor numbers. This is accurate enough for me to see when my competitors have the most/ least amount of foot traffic. So far I can use the data for free using their demo.
I don’t know if it’ll be of any help since it’s been a while since the question was asked, but I did remember a piece of technology developed by x brand (forgot what it was called but it was a sort of gofundme project) where they have embedded the numbers you’re looking for (i.e. foot traffic) into a CCTV set up. I’m sure a quick dive into Google searches will help you. Good luck!