Home – New Forums Tech talk Looking for SEO – Budget $3600/year

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  • #979641
    Rico
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    • Total posts: 137
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    Ok, I am happy with my web site. It is generating sales with loads of repetitive happy customers, there are very few issues with navigation and check out, and it is looking good. But in the opinion of mr. Google we really suck!
    We are exclusive importers of the brand Fallkniven, but we appear somewhere on page 4 on google.com.au for that unique keyword! For the last three years we’ve been the exclusive importers and the only web site in Australia where you can buy the brand Ferrino, and we are still on page 3! There are over 100 pages on our site dedicated to the Ferrino gear, with exclusive content, photos, reviews, and we are on page 3?

    It seems that I have been a non believer in the whole SEO business for too long… and I am looking for someone to convince me that I was wrong.
    My site is an interesting case study as I start from the worst position :D, and I am curious to see what it is possible to achieve. This person should help me in the whole process… I don’t want more traffic, I want more sales. Raw traffic is nothing without more sales.

    Now… as I am still a non believer (and I enjoy gladiator style fights on public forums) I’d like you SEO gurus to publicly tell me what I can expect to achieve if I select you as consultant. My budget is $300 a month.

    A good answer could be:

    “You will get 100-180% more organic traffic, and 80-120% more sales from Google generated leads in 3 months, and a 20% monthly increase after that. To do this I will create 300 backlinks, I’ll help you to set up 20 landing pages, and I will optimise your site for those 100 keywords, etc. “

    Please avoid answers like: “You will be on the first page of Google”, there are millions of possible searches, and it is up to you to see which one will generate more sales for me. You are the experts.

    I really don’t want to pay for ads on Google (again, non believer :D). Only exception I’d be happy to finance an Adroll campaign (as I find this tool working very well).
    I have my own full time designer and my own data entry staff, which means that if we need to do design or keyword changes to the site, I’ll be able to have them done following your instructions.

    I understand that no one can guarantee me exactly how much my sales will grow, but I still need to have some expectation to calculate my ROI. Also I’ll keep this thread updated with the results you will achieve. Can you make me a believer? And can you make anyone else following this thread a believer too?

    PS
    We migrated from BigCommerce to Magento Community (with hostgator as host) 2 weeks ago, and we had to redesign the whole site to do that. We were careful to keep all the web pages in the original urls, but this may have caused further problems with the ranking. It is hard to say as we’ve never been on page one anyway!

    PPS
    I will be away from the office for the next 24 hours, so I apologise in advance if I will not answer until tomorrow evening

    Rico

    #1115967
    victorng
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    • Total posts: 626
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    My opinion FWIW is that your budget is way too low given you’re after someone to take care of both SEO and conversions/sales.

    #1115968
    Rico
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    • Total posts: 137
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    Thanks Victor. As I said I am not an expert, but I will be providing designer and data entry staff too, which should save lots of time to the SEO consultant. But if this is still not enough I’d be happy to evaluate a counter offer, if necessary

    Rico

    #1115969
    tonyk
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    • Total posts: 1,430
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    Cost me just over $100 per month for SEO and I got onto the first page of Google for proofreading and proofreading services within three months.

    #1115970
    Rico
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    • Total posts: 137
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    Thanks Tonyk, this is what I thought. Any SEO guru with a different opinion?

    #1115971
    Divert To Mobile
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    • Total posts: 2,751
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    Hi Rico,

    Im absolutely amazed you have not registered ferrino.com.au
    Buy that and your sure to be at the top for that search term.
    Better move it before someone squats on it.

    Steve

    #1115972
    Aidan
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    • Total posts: 1,125
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    I’d say you are approaching this from a very bad angle!

    Seriously, if I were to say to anybody that I want them to increase my brand awareness (but I don’t really care about it), also increase my foot traffic (but I don’t really care about that either) I REALLY want you to increase my sales massively by handling my advertising/brochure distribution/public relations and I want it all guaranteed and I want it all for $300 a month…

    How many takers would there be?

    The fact is the guys who work at Google cannot guarantee you a position on any search term for any length of time, if they can’t do it nobody else can. Not only that but they certainly cannot guarantee you are going to increase your sales either. Most of that comes down to the offer you present i.e. great product, great price, great guarantee and your reputation.

    Good luck with finding someone to target 100 search terms and optimise the pages for conversion too and teach your staff what to do and guarantee an increase in sales .. for $300 per month

    Why would they do that instead of working on their own business?

    #1115973
    JohnSheppard
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    • Total posts: 940
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    Perhaps this is off topic, but if you type SEX into the search textbox, you get the ‘Ferrino Cosmic 6’

    It’s a tent for 6 people :)

    Perhaps you should focus on SEOing that one. You may find you’ll sell heaps of them. Anyway, just a thought :)

    #1115974
    AgentMail
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    • Total posts: 1,741
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    From a non-seo persons perspective, I can see the flaw in this question, and compare it to someone walking into a car yard and saying I want to buy a vehicle and have a $300 a month budget. Every situation and need will be different. Some will want a sports car, some will have 5 kids and some will need a utility vehicle. Your website is exactly the same.

    I would really recommend picking up the phone, or sending an email to someone like Aidan, Gab from Internet Ninja, Jexley or any of the other SEO specialists in the directory and have a one on one chat about exactly what you need.

    Most of the SEO guys on here have had enough experience not to give off the cuff pricing, but are really great and helpful when you invest the time to chat with them.

    All the best

    #1115975
    JohnW
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    • Total posts: 2,642
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    Rico, post: 130014 wrote:
    Now… as I am still a non believer (and I enjoy gladiator style fights on public forums) I’d like you SEO gurus to publicly tell me what I can expect to achieve if I select you as consultant. My budget is $300 a month.

    A good answer could be:

    “You will get 100-180% more organic traffic, and 80-120% more sales from Google generated leads in 3 months, and a 20% monthly increase after that. To do this I will create 300 backlinks, I’ll help you to set up 20 landing pages, and I will optimise your site for those 100 keywords, etc. “
    Hi Rico,
    I’m sorry to be another bearer of bad news but…

    Here we have the universal shopping cart enigma.

    • Shopping cart owners want to be able to publish pages with the minimum product information and as fast as possible.
    • Shopping cart owners that adopt this approach find their sites are dead in the SEs.

    You have around 50 product categories listed so your SE referral task involves ranking high for thousands of search phrases. It is hard to see how people who offer SEO services for one or two search phrases have much knowlege of the situation.

    If you are not prepared to spend time on adding relevant content to your site, spend your budget on Adwords not SEO.

    I’m all for performance parameters but yours are based on irrelevancies and/or misconsceptions.

    For a start, your site does not appear to be equipped with Google Analytics. Don’t spend $1 on SEO until a suitable traffic program is installed.

    Google will already tell you that your site is in the SE dead zone. It has indexed 8,800 pages from your site but you only have to get down to page 615 on its list when it tells you, “In order to show you the most relevant results, we have omitted some entries very similar to the 615 already displayed”. In the vernacular, the rest of your pages are cyper-junk.

    SEs want content but your site has none.

    If your site has no content any SEO activities will have a very minimal impact. Your site is so poorly published from a SE perspective that it may very well be possible to increase your current levels of SE referrals by 1,000%, but increasing SE referrals from 1 SE referral to 100 per month is not what I call SEO.

    Let me offer a more realistic expectation of SEO costs. I SEO manage a shopping cart site for a client with two websites promoting the same products. The other site relies on a $40K per year Adwords budget (coincidentally, also a Magento site, but this is an irrelevancy). They both generate about the same numbers of SE referrals. I would not take on your site for what you have budgeted as there are simply too many problems to be redressed.

    As Aidan infers, you can’t expect much in the way of SEO results when your site has such huge problems.

    Why don’t you approach the problem this way:

    1. Request an audit that includes what remedial action is needed on your site.
    I’m not talking about those USELESS audits that are spat out by so called SEO programs that say your pages don’t use keywords in titles or meta tags or don’t have enough links or other totally garbage info.

    You need a report that out lines your content problems, design and structural problems and which then addresses the options of what you can do and what the SEO can do.

    2. Work out an integrated program of content and SEO of that program over a period of time.

    3. Sort out a monitoring and asessment program with you that puts you in controll of results.

    You site has so many problems you should be very careful of low cost SEO offers.

    Regs,
    JohnW

    #1115976
    clintmaher
    Member
    • Total posts: 306
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    How would you react if an expert said they would take you on as a client for $3,600 per month, and in return could show you every reason how your return could be $12,000 per month?

    I’m not even remotely suggesting this can be achieved in your case, although if you change the way you look at what your budget is, versus what you could be intelligently investing in with the right partner, then it could take your business to the next level quite quickly.

    That is if you want to grow to the next level quickly.

    Just my observations after seeing so many FS members trying to minimise their budgets in web marketing, when they could otherwise be powering along.

    It’s a major mindset shift for many people to even get their head around this.

    #1115977
    Rico
    Member
    • Total posts: 137
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    JohnSheppard, post: 130063 wrote:
    Perhaps this is off topic, but if you type SEX into the search textbox, you get the ‘Ferrino Cosmic 6’

    It’s a tent for 6 people :)

    Perhaps you should focus on SEOing that one. You may find you’ll sell heaps of them. Anyway, just a thought :)

    Sure, but sex in a tent with six people may drive in very “interesting” visitors!!

    #1115978
    Rico
    Member
    • Total posts: 137
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    Aidan, post: 130049 wrote:
    I’d say you are approaching this from a very bad angle!

    Seriously, if I were to say to anybody that I want them to increase my brand awareness (but I don’t really care about it), also increase my foot traffic (but I don’t really care about that either) I REALLY want you to increase my sales massively by handling my advertising/brochure distribution/public relations and I want it all guaranteed and I want it all for $300 a month…

    How many takers would there be?

    The fact is the guys who work at Google cannot guarantee you a position on any search term for any length of time, if they can’t do it nobody else can. Not only that but they certainly cannot guarantee you are going to increase your sales either. Most of that comes down to the offer you present i.e. great product, great price, great guarantee and your reputation.

    Good luck with finding someone to target 100 search terms and optimise the pages for conversion too and teach your staff what to do and guarantee an increase in sales .. for $300 per month

    Why would they do that instead of working on their own business?

    I understand your point Aidan, I see it now.

    #1115979
    Rico
    Member
    • Total posts: 137
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    0
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    JohnW, post: 130065 wrote:
    Hi Rico,
    I’m sorry to be another bearer of bad news but…

    Here we have the universal shopping cart enigma.

    • Shopping cart owners want to be able to publish pages with the minimum product information and as fast as possible.
    • Shopping cart owners that adopt this approach find their sites are dead in the SEs.

    You have around 50 product categories listed so your SE referral task involves ranking high for thousands of search phrases. It is hard to see how people who offer SEO services for one or two search phrases have much knowlege of the situation.

    If you are not prepared to spend time on adding relevant content to your site, spend your budget on Adwords not SEO.

    I’m all for performance parameters but yours are based on irrelevancies and/or misconsceptions.

    For a start, your site does not appear to be equipped with Google Analytics. Don’t spend $1 on SEO until a suitable traffic program is installed.

    Google will already tell you that your site is in the SE dead zone. It has indexed 8,800 pages from your site but you only have to get down to page 615 on its list when it tells you, “In order to show you the most relevant results, we have omitted some entries very similar to the 615 already displayed”. In the vernacular, the rest of your pages are cyper-junk.

    SEs want content but your site has none.

    If your site has no content any SEO activities will have a very minimal impact. Your site is so poorly published from a SE perspective that it may very well be possible to increase your current levels of SE referrals by 1,000%, but increasing SE referrals from 1 SE referral to 100 per month is not what I call SEO.

    Let me offer a more realistic expectation of SEO costs. I SEO manage a shopping cart site for a client with two websites promoting the same products. The other site relies on a $40K per year Adwords budget (coincidentally, also a Magento site, but this is an irrelevancy). They both generate about the same numbers of SE referrals. I would not take on your site for what you have budgeted as there are simply too many problems to be redressed.

    As Aidan infers, you can’t expect much in the way of SEO results when your site has such huge problems.

    Why don’t you approach the problem this way:

    1. Request an audit that includes what remedial action is needed on your site.
    I’m not talking about those USELESS audits that are spat out by so called SEO programs that say your pages don’t use keywords in titles or meta tags or don’t have enough links or other totally garbage info.

    You need a report that out lines your content problems, design and structural problems and which then addresses the options of what you can do and what the SEO can do.

    2. Work out an integrated program of content and SEO of that program over a period of time.

    3. Sort out a monitoring and asessment program with you that puts you in controll of results.

    You site has so many problems you should be very careful of low cost SEO offers.

    Regs,
    JohnW

    Hi John,

    thanks a lot for your detailed analysis. We have so much exclusive content on the site. Most of the product descriptions are written by us internally, or by a hired writer, and they are much more detailed of the ones on the producer web site. We have video reviews, and we have around 70 exclusive blog style articles hosted on the site.

    We had Analytic until we moved to Magento, and it will be back on the site this week. We rank very well on many keywords, but there is a huge work to be done to improve our results with essential searches for our business.

    Can you please tell me… how much should I expect to pay to rank my site well?

    #1115980
    Rico
    Member
    • Total posts: 137
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    ::
    clintmaher, post: 130068 wrote:
    How would you react if an expert said they would take you on as a client for $3,600 per month, and in return could show you every reason how your return could be $12,000 per month?

    I’m not even remotely suggesting this can be achieved in your case, although if you change the way you look at what your budget is, versus what you could be intelligently investing in with the right partner, then it could take your business to the next level quite quickly.

    That is if you want to grow to the next level quickly.

    Just my observations after seeing so many FS members trying to minimise their budgets in web marketing, when they could otherwise be powering along.

    It’s a major mindset shift for many people to even get their head around this.

    Hi Clint, it is not a mindset, it is a realistic budget. I’d love to run advertisements in TV and on printed medias, but I cannot afford that. How can I spend $40.000 a year on web marketing if I don’t know how much return I can get from it? If I start with $4000 a year I can absorb the costs, but if I start with $40.000 and I don’t improve my revenue, I may end up closing the business. And this is a business that is generating money, why should I risk everything?

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