Home Forums Marketing mastery Lost my way…any advice please ?

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  • #993034
    Bunyip
    Member
    • Total posts: 39

    Hi,
    I think I’ve totally or maybe just partially lost my way with this landing page.
    I’ve done so many of them they are all becoming a blurr…
    What have I missed or what do I need to get rid of please ?
    bunyipcamping.com.au/melbourne-cup-deal-2015/
    Thanks in advance
    Lisa

    #1189458
    Rowan@quaotic
    Participant
    • Total posts: 712

    This is my first impression – BTW I am an avid camper but not into horse racing.

    Anyway, when I land on the page it says to me – this is something about the Melbourne Cup and there is some sort of prize. I have to scroll down to find that you are a supplier of camp cookware but by then I have already turned off.

    The link between your cookware and the Cup doesn’t do it for me.

    Sorry but I just don’t get excited about your product. I like pages that give practical information and tell me how the item would make my life better or easier but it just doesn’t stand out for me on this page. It is just something else to lug around when my old burnt cookpot does fine for me.

    I like the layout of the page but you might need to find that bit of ‘wow’ and push the product like you are excited about it. Show people using it, photograph it in a camping situation, make the benefits stand out. I understand what the product is and how you use it but I am not your target audience, maybe you need to whittle down your target market and push it just for them.

    #1189459
    Bunyip
    Member
    • Total posts: 39

    Thanks and I 100% agree ! I got a bit swamped down and couldn’t see the forest for the trees. I’m going back to the drawing board on this one. Great advice thanks again.

    #1189460
    Dave Gillen – FS Concierge
    Keymaster
    • Total posts: 2,543

    Hi [USER=64717]@Bunyip[/USER],

    I agree with Rowan. You’re talking a lot about the Melbourne Cup and about the bonus, but the actual product is what needs selling.

    If you took “make camp cooking easier” and made this the focus of your page, then walk them through what type of camper it’s for and how it makes their trip easier, I think it would do much better.

    Since it’s heavy it may be for the casual weekend camper who drives to their campsite and wants a good meal. If so, spell it out so the people who fit this category recognise themselves.

    Dave

    Dave Gillen - Client Acquisition | Brisbane | (07) 3180 0288
    #1189461
    Bunyip
    Member
    • Total posts: 39

    Thanks Dave, great advice, it’s great to be put back on the right path ! :)

    #1189462
    bb1
    Participant
    • Total posts: 4,485

    Maybe something along the line if you use my cooker you have more time to watch the cup. But as it is currently are you selling the Melbourne cup or a cooker

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