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  • #990917
    Swifteagle
    Member
    • Total posts: 6
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    Hi Everyone,

    My name is Felipe and I am super excited to be able to network with other business owners.

    Mailing lists is a provider of up to date business lists suitable for entrepreneurs and small business owners to help them generate business leads. We have recently acquired the business and we are currently looking to create strong bonds with other businesses.

    Our website is mailinglists.com.au

    looking forward to chat with all of you.

    Felipe

    #1179120
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    Hi Felipe,

    Welcome aboard! It must be an exciting time for you, so I hope you get off to a great start in 2015. :)

    Dave

    #1179121
    Swifteagle
    Member
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    FS Forum Support, post: 208849 wrote:
    Hi Felipe,

    Welcome aboard! It must be an exciting time for you, so I hope you get off to a great start in 2015. :)

    Dave

    Yes indeed, very excited! Really like what you guys have done here on this site!

    #1179122
    IncredibleCo
    Member
    • Total posts: 406
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    Hi!

    Legit question: Have ALL the businesses you list signed up for email marketing from potentially anyone? What’s in it for them to get all this (legal) spam?

    #1179123
    Swifteagle
    Member
    • Total posts: 6
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    IncredibleCo, post: 208980 wrote:
    Hi!

    Legit question: Have ALL the businesses you list signed up for email marketing from potentially anyone? What’s in it for them to get all this (legal) spam?

    Hi

    Definately a legit question… Email evolved into our business however we are primarily a broker for traditional methods (phone, fax – and did you know postal is starting to outperform email due to spam now?) On about 20% of our listings, we do provide email addresses (where the business has supplied it in the first place as a point of contact for their business – note – we do not sell PERSONAL data.

    When an email package is purchased we stress to the buyer that Australia has strict laws and to make themselves aware of the spam legislation. But there is a lot of interesting points to note around B2B sending. Certainly, personal records, forget it.. SPAM laws are strict and we wouldn’t even think about providing this data. However, there is scope within the legislation for inferred consent for businesses, that is, when an addressee has conspiciously published their electronic address for the point of being contacted. All our records have been obtained in this manner. We do not “scrape” data. All information is given to us by the business, for the point of being found/contacted. Its much like being given a business card – you can send all the commercial email you like to such a person until they “unsubscribe”.

    Having said that, we do not promote the sending of these messages and don’t overty publish this on our website. We prefer to do what we do best, provision business records in a targetted and cost-effective manner, and point our clients to the education they need depending on the campaign they are providing.

    Having said all that – There are many reasons why our clients may require an email list – some of them very important.

    Here are some clear examples of spam exemptions:

    http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/spam-exemptions-ensuring-

    One of our biggest clients for email are the various chambers of commerce publishing factual information for data in their area. We also get a lot of Charity and education as well.

    When asked our opinion on best practices, our recommendations are to Telemarket the prospects and gain the opt-in consent and email address this way. This solution ensures you are complying with the act and also have the chance to pitch your product/service so the prospect is expecting the email when it arrives in their inbox (less chance of instantly deleting).

    Postal marketing is actually starting to out perfom email marketing anyhow – even with the additional overheads – because email is drastically underperforming due to such spam filters etc. We would advise our clients to look hard at this option. We do postal marketing and get responses like “It was weird to hold a letter in my hand, I definately took notice”.

    All the rules out of the way, we certainly cannot stop people from spamming, even using our lists to send blatent viagra spam. Much like a car manufacturer cannot stop people from speeding. All we can do is stress the law in that case. Lets face it, Australia is pretty good with its spam laws and actually comes down pretty hard on offenders… this should be enough to deter anyone who is wanting to break the law to do otherwise. The problem in AU is more about education – most people dont know what the laws are – and with B2B – it’s my opinion that infered consent, i.e. the businesses providing their email address to be contacted for commercial matters are providing that for that very reason.

    If you ask me – a clever postal campaign in your targeted industry via post, followed up with a telephone call and then more information by email – that’s how you market. There are no shortcuts in my opinion.

    Cheers

    #1179124
    bb1
    Participant
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    Swifteagle, post: 208995 wrote:
    All we can do is stress the law in that case. Lets face it, Australia is pretty good with its spam laws and actually comes down pretty hard on offenders… Cheers

    Interesting comment, has ACMA actually prosecuted anyone for spam

    #1179125
    Swifteagle
    Member
    • Total posts: 6
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    bb1, post: 209021 wrote:
    Interesting comment, has ACMA actually prosecuted anyone for spam

    I am aware that the ACMA launched action against Wayne Robert Mansfield and was fined $1 million and his company $4.5 Million for spamming. So yes they have prosecuted people for spamming.

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