Home – New Forums Marketing mastery Marketing: 7 ideas on how to STAND OUT

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  • #964558
    Sheree
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    Here are 7 ideas on how you can STAND OUT from the CROWD:

    Take time to apply at least three of these strategies.
    Be different to the competitors

    1/ Be Controversial – Controversy gets attention. The more you try and take the middle road in your approach to business the more invisible you will be. When you take a strong stand and are prepared to be a little controversial then you will stand out and get noticed.

    2/ Stop Marketing YOU – Truth is your target market do not really care about YOU. So stop trying to market you to them. Instead market what they want. Generally what they want is SOLUTIONS to their problems so if you orient your marketing around this you will get their attention.

    3/ Stop SELLING – Most marketing is ineffective because it is trying to hard to sell. Here is a million dollar clue … your target market will sell themselves on using you if you have the right strategy in place. It is what I call Sell-U-Cation … provide the right educational material to them and they will sell themselves.

    4/ Create Multiple Steps – The vast majority of people need to be taken through multiple steps (or exposures) before they will make a positive decision. Way to many small business owners though are trying to sell on step one. Big mistake. Create a multi step marketing system that you can lead prospects through where they conclude that the smartest thing they could do is use your product or service.

    5/ Narrow Your FOCUS – Today you can not afford to be e generalist. You will not succeed trying to be all things to all people. What will draw potential new clients to you is narrowing your focus right down. You want to SPECIALISE and become known as the leading EXPERT in your area of speciality. Most people are more attracted to specialists who can provide specific solutions to their specific problems than they are to generalists.

    6/ Stop CHASING them – The more you chase and pursue your prospective clients the faster they run from you :) Lets face it … no one likes to be sold to, right? Yet we all love to make positive decisions to buy. What you want to do is become so busy (through effective marketing) that you are booked out with a waiting list … human nature suggests that they will start to chase you and will want to work with you even more.

    7/ Add a little touch of YOU – People want to work with people they know, like and trust. Sometimes you need to expose just a little of you (the real you behind the business you). By opening up and allowing your target market just a little look at who you really are beyond your business you will find that people will come and take a look out of curiosity.

    So here is your challenge … how do you take these 7 ideas and apply them into your business so that you stand out from the crowd? The great news is this … It is almost certain that your competitors have never even heard of Attraction Marketing and think along these lines. So you have a unique advantage over them if you act on it.

    Sheree Montgomerie
    Coach/PsychEd Consultant

    Attraction Marketing Experts
    Women in business Where is your next client coming from?
    Discover how you can ATTRACT more clients to your business
    http://www.smallbusinessmarketingcd.com ….$497.00 worth of Attraction Marketing Information
    [email protected] is FREE at:
    (03) 9798 4361 0421 722 911 http://www.smallbusinessmarketingcd.com

    #1006510
    LeelaCosgrove
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    1/ Be Controversial – Controversy gets attention. The more you try and take the middle road in your approach to business the more invisible you will be. When you take a strong stand and are prepared to be a little controversial then you will stand out and get noticed.

    AMEN!

    Every time I get into an online argument, my list increased by 30-40 people and I get another client …

    Of course, you need to be careful … don’t be controversial just for the sake of it. But if you have a view / idea that is contrary to the norm don’t be afraid to express it!

    #1006511
    relentless
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    excellent post, thanks for this

    #1006512
    KoB
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    Sheree,

    I reckon Flying Solo should include this in their “articles” section.

    Thank you for the tips, they’re bold, sassy and forward.

    KoB

    #1006513
    Burgo
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    7/ Add a little touch of YOU – People want to work with people they know, like and trust. Sometimes you need to expose just a little of you (the real you behind the business you). By opening up and allowing your target market just a little look at who you really are beyond your business you will find that people will come and take a look out of curiosity.

    Thanks Sheree, for a very informative post and I have with your permission put it on another less informed forum of cleaners, carpet Cleaners and Restorers, and have included your web and email addresses so they can contact you should they feel the urge.

    Taking these seven ideas and changing the name to ‘the seven steps to marketing sucess’ will give that oomph.
    By using these steps, we go from having competition to not having competition to being leaders.
    Just trying to pick one idea as a favorite I had to go with #7, to me this brings about CREDIBILITY.

    So congratulations for posting something we can ALL use to better our marketing approach.
    patrick

    #1006514
    Carole
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    Thanks Sheree for your great marketing ideas.
    Controversy worked well for me recently. I wrote a controversial article on Obedience … and the editor of a fairfax website accepted it and wants me to write a parenting article each month! I am very excited about this offer and it will be very good exposure.

    #1006515
    nudedesignstudio
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    What role does a visual presence play? For me personally, when I see a business that talks about innovation or leadership (or standing out from the crowd), but then has an identity and visual brand that is no different to any other, they immediately lose credibility. The leading businesses that harness design to honestly and creatively reflect their approach and ethos, they’re the businesses that really stand out from the crowd.

    John Durey
    Nude Design Studio
    http://www.nudedesignstudio.com.au

    #1006516
    Ric Willmot
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    The CEO of Motorola in Dubai introduced me as “The Contrarian Consultant” in 2005.
    That brand stuck with me for years; and even today, though I am known globally as “The Strategist”, I still have some MCs introducing me using the words that Peter Gooch of ABC-Radio coined about me: “The Contrarian Strategic Thinker for Successful Australian Executives”.

    Whatever your brand: OWN IT!

    Rgds,
    Ric

    #1006517
    AdvancedPetSitting
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    This is such an inspirational post. Thank oyu so much for sharing it.

    I have already got my thinking hat on and a great idea has just popped in :)

    #1006518
    bmd
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    Great little post with a few interesting thoughts..

    The controversy idea is interesting and I really think it depends on your industry with this one!

    Thanks again

    Matt

    #1006519
    Word
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    bmd, post: 132539 wrote:
    6/ Stop CHASING them – The more you chase and pursue your prospective clients the faster they run from you Lets face it … no one likes to be sold to, right? Yet we all love to make positive decisions to buy. What you want to do is become so busy (through effective marketing) that you are booked out with a waiting list … human nature suggests that they will start to chase you and will want to work with you even more.

    And publishing solid content is a great start to this.

    Nice ‘attraction marketing’ move.

    One question – but I’ll PM you about it.

    #1006520
    Anonymous
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    Sheree, post: 5821 wrote:
    5/ Narrow Your FOCUS – Today you can not afford to be e generalist. You will not succeed trying to be all things to all people. What will draw potential new clients to you is narrowing your focus right down. You want to SPECIALISE and become known as the leading EXPERT in your area of speciality. Most people are more attracted to specialists who can provide specific solutions to their specific problems than they are to generalists.[/url]

    I like this one, that helps you in targeting more clients. Diversifying your service really helps a lot in also widening your market.

    #1006521
    JacquiPryor
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    Don’t get me wrong – Sheree’s post was helpful, informative and all ’round a good one.. but, given it’s now 3.5 years old, and her most recent activity on Flying Solo in October 2009, I’m not sure she’s going to see everyone’s recent thanks/comments/messages ;)

    #1006522
    Word
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    Well spotted Jacqui!

    I saw it was only two days old when I commented.

    Maybe attraction marketing doesn’t work as well as it seems then since her website is now defunct – let’s start a new discussion about that topic!

    #1006523
    JacquiPryor
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    Maybe attraction marketing doesn’t work as well as it seems then since her website is now defunct – let’s start a new discussion about that topic!

    Haha! Great idea – now, just to figure out which forum is the right place for that discussion…. :)

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