Small business owners tries to do everything and sometimes we fail in some areas of the business. Marketing for one is a very important part of our business, I’ve been researching about Marketing workshops, consultants and coaches here in Sydney and there are just so many of them.
Has anyone tried the workshops (Bananas? Entourage? etc) or hired the services of consultants or coaches? How’s your experience with them and did it help you and your business?
As a small start-up, I don’t have the big budget and don’t want to spend money and waste it.
The interesting thing is while there are so many to choose from, not all will suit you. You need to speak to the ones that interest you and see if they match both you and your budget.
Some of these start you off with a free or cheap group lesson and the sign you up to expensive group lessons. If that works for you then go for it.
Some teach everyone the same thing regardless of their business type. Some lock you into expensive contracts and many more options.
Have a think about what you need, what you can afford, and what you expect from your consultant or coach. This should give you the answers you are looking for.
Someone like myself covers many areas, and no two business owners are the same so my approach is always different for each owner. I mostly give one to one advice and I try to remain affordable and transparent, by printing all my prices on my website.
The Flying Solo directory has plenty to choose from and hopefully you also get recommendations. Even with recommendations the coach/consultant may not suit you. Pick a few you like the look of and road test them, most offer a free consult so that is where you should start once you have your list of wants and needs.