Marketing Consulting

[Stuart B]

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Hey all I’m interested to get some feedback on a new element of my business I’m testing out.

For those who don’t know I’ll give you some background… Tube Academy basically provides unlimited access to marketing training courses across a variety of areas via web videos contained within the site. People sign up, pay a one-time fee and then get unlimited access to all courses and a bunch of other stuff at the same time.

The feedback has been great so far, people are really finding the courses useful but the only draw back is that it doesn’t provide personalised advice for any one business, and some people need a bit of extra guidance so they can have a solid idea of what things they should do now to improve their business specifically.

So I’m trialling a 1-on-1 consulting service where I provide a monthly 1-on-1 consulting session. It starts off with a comprehensive audit of what’s being done now, what the objectives are for the business. Then I give advice on the items to tackle right now in order to achieve some significant change with the least amount of effort and coaching on how to complete those steps.

This gives the clients a month to action those items, report back on month 2 and each month we take more and more steps to optimise the marketing activities over time. It lets the client incorporate expert quality marketing techniques without having to pay an expert marketer to implement it all for them so it’s a lot more affordable.

I’ve been doing this for several months with a handful of clients just to refine the approach and the feedback has been quite positive, but it’s not a huge sample size. So my question is…

1. What are your general thoughts about this type of a service, do you find it interesting, do you think it would be valuable?
2. I’m currently charging $200 per month, how do you feel about that price point? I actually feel like it might be a bit low but trying to get a feel of where it should be priced.
3. Do you think monthly is a good timeframe or would it be better if it was weekly, or fortnightly with a lower cost and a smaller list of items to work on?

Any other feedback would be great

[Greg_M]

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3. I would have thought monthly was OK, more so if it gives the client a chance to see some results for their effort.

Maybe a shorter time span for newbies travelling in the dark or wanting to test the benefits at the lowest price point (then go to monthly maybe).

2. Price point sounds OK, especially if client is getting some ROI.

1. It does sound like a valuable service and one that most small businesses probably need, particularly in early growth stages where capital is tight, it would also provide a grounding in best practise and some idea of what’s going on if they choose to outsource later (i.e. select the right person to do it).

Slightly off topic, but with a lot of solo businesses the challenge is to convince them they need marketing … and that it needs to be ongoing and consistent. I’ve had too many clients who think a website for e.g. will do the work for them, the ones that see it as part of the mix do a lot better.

[Stuart B]

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Yes you’re quite right. All too many people treat a website as a tick and flick along with business cards, an abn etc. Check the boxes, good to go! Not really…

I only offer consulting to people who are already members of the site which means I know that they’re already interested in learning about marketing, and if they’re watching the courses they’ve paid for then they should understand even more so the importance etc.

That way I’m not wasting my time on people who aren’t interested in improving.

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