Home – New Forums Selling online Marketing Ideas for website

  • This topic is empty.
Viewing 15 posts - 1 through 15 (of 35 total)
  • Author
    Posts
  • #980850
    theeverydaytrader
    Member
    • Total posts: 10
    Up
    0
    ::

    Hi,

    I am after some marketing ideas to drive up sales of my website product.
    I sell an online course in trading stocks/shares. The sales are ok, but not great. I have done SEO work, article submissions, twitter and facebook to try and increase the sales all of which have had a small effect. I would LOVE any ideas on how to promote my product and increase traffic and sales on my site.

    The Everyday Trader

    Thanks

    #1126098
    Shout Out Digital
    Member
    • Total posts: 46
    Up
    0
    ::

    I would gather a guess that your niche is very hard to rank in Google as it is pretty saturated right now. When doing SEO for something like this, you need to keep plugging away for months on end and make sure you are concentrating on longtail keywords which will highly convert into a buyer of your product/service.

    Another way to gain new traffic is PPC with platforms such as Google adwords. This will get you some decent immediate traffic but comes at a price so focus again on keywords which are likely to convert into a client.

    Sometimes these new website visitors won’t immediately buy your product/service as well and you need to gain their trust, so you need to entice your visitors to follwo you on facebook, twitter and perhaps setup an email marketing subscription which provides some free advice. If you provide them enough free advice to get their juices flowing then they will buy because they trust you. Also your followers will share your content and this creates free backlinks for your SEO.

    There are many more key ways to promote your product/service but these are some of the key ways to get you started. I’m sure some other members will also help you out.

    If you found this helpful, please send over a thanks as I try to build up my profile here and Good Luck with your business venture. Neil

    #1126099
    Trustedwebsites
    Member
    • Total posts: 21
    Up
    0
    ::

    Hi Everydaytrader!

    I took a brief look through your website. Are you an Australian based business? Although I see that your product can be purchased globally, where are you based?

    There are various factors that i feel would develop far more trusted perception of your site and could assist with the sales. You are welcome to message me privately.

    Bob Keen
    MD
    http://www.trustedwebsites.com.au

    #1126100
    tonyk
    Member
    • Total posts: 1,430
    Up
    0
    ::

    Letterbox drops, advertising in the local cafe magazine are just a few other ideas. Perhaps you could also draw up some kind of brochure.

    #1126101
    Jon W
    Member
    • Total posts: 17
    Up
    0
    ::

    For your niche Youtube videos I think would do well. I have watched many videos on trading and often follow up on the person making them if they are good. Also your website looks like the sleazy car salesman of websites. Just visiting your website for 5 seconds I know I would never buy the product no matter how compelling the text is. I don’t know if that kind of website setup still works for sales (or ever really did), but its just screams snake oil sales man. Not saying the product your selling is bad, just my take on the site set up and structure.

    #1126102
    tonyk
    Member
    • Total posts: 1,430
    Up
    0
    ::

    I agree. The website could do with some polishing. I would suggest that you speak to theblogdesigner.com.au. Very affordable and professional.

    #1126103
    Stuart B
    Member
    • Total posts: 1,070
    Up
    0
    ::

    Is the problem low traffic? Or a low conversation rate?

    To me your website looks just like another one of those generic “self help, buy my course to make money, secret to success” websites that sell junk to people who are desperate.

    I’ve clicked through to sites like this before, full of squeezes, testimonials which may or may not be real, and one time offers etc. Just looked like a big squeeze page.

    Please don’t be offended just giving you my impressions, if I clicked through to this, I might have a read but I wouldn’t buy anything. It just doesn’t look professional, and too generic.

    If you’re already getting decent traffic, then obviously you need to get better conversions and that’s a presentation issue.

    #1126104
    JustJames
    Member
    • Total posts: 104
    Up
    0
    ::

    As others have said, sharpen up the copy on the web site. If nothing else, nuke “But wait…there’s more!” from orbit.

    If you are Aussie based, include an ABN.

    Make it easy for prospects to contact you.

    Think about offering a “taster” of your course as a freebie.

    Consider splitting your info into several web pages rather than force feeding everything all at once.

    James

    #1126105
    Click-ology
    Member
    • Total posts: 13
    Up
    0
    ::

    On a Quick glance.

    80% of your results come from your headline !

    Breaking yours down:
    Headline – grammar errors and issues with content and the way it flows. There is no emotion or appeal to greed.

    Your headline needs to POP.

    The opening paragraph – Should speak to prospective clients, not everyone. Qualify the reader & Proove you understand there situation

    the rest is all topical however i would add Video testimonial or at the least images of the people from your testimonials.

    Animation also does wonders, if you can somehow animate your results or graph/ illustrate performance expectations.

    This is all about building trust and a relationship, enough trust that someone will hand over some cash !

    Good luck with it…

    If you need more help – PM me

    #1126106
    John Romaine
    Participant
    • Total posts: 1,108
    Up
    0
    ::

    Start doing podcasts. These are extremely powerful

    Hopefully this is okay to post, but check out Sean Kayes stuff, he offers a course on podcasting.

    http://www.forumspecialoffers.com/showthread.php?487-Make-Money-Just-By-Talking-RapidAction-Podcasting&p=6873&viewfull=1#post6873

    #1126107
    Tessa Hartnett
    Member
    • Total posts: 68
    Up
    0
    ::

    Hi The Everyday Trader,

    Everyone has provided some amazing advice and feedback on here. I feel much the same way as others, your page is an old school ‘sales letter’ that has me running for the hills!

    Another thought, you mention you have an e-book. We have found with our e-book, that listing on Amazon has greatly increased out ‘credibility’ and sales. We will also run it for free as a promotion and let our fans on FB know. We noticed that sales are always much greater after this promo runs. It also means you can start to generate testimonials on Amazon that people believe, rather than just quotes on a webpage.

    You could than offer a link at the end of your e-book letting people know you have a course that they can purchase through your website.

    I hope that this helps, if it does please hit ‘thank you’.

    Keep us all posted on how you move forward :)
    Tessa

    #1126108
    theeverydaytrader
    Member
    • Total posts: 10
    Up
    0
    ::

    Hi,

    A big thank you to everyone for your feedback and comments.
    Im off to make a few changes!

    Thanks
    Dave

    #1126109
    dmac
    Member
    • Total posts: 20
    Up
    0
    ::

    Aside from the thought-provoking critique from our fellow FS members on this thread, I’d like to share my 2 cents on your concern. One of the essential elements to improve the conversion rate is to personalize your squeeze page to let the visitors know who you really are. Just a question though, are you Dave Limburg? or is Dave Limburg one of your avid subscribers who presented his testimonial after using your trading course book? Looking at the first picture of two happy guys who won the competition, you wouldn’t really know who is Dave here (if it’s a guy on the left or on the right). This part is quite unclear to me and maybe to other visitors as well.You can insert a picture only of yourself and with a clear signature below your sales/squeeze page so that visitors know who they are really dealing with and eliminate the doubts on their minds.

    It’s good that you don’t use too much color & flashing graphics as compared to the other horrifying squeeze pages that I’ve encountered before. However, just what others have said before, you really need to improve on the design and make it more tasteful and make sure that your copywriting is superb that should compel your would-be customers to stay long enough to opt-in their email ads or buy your product.

    #1126110
    PohlerCreative
    Member
    • Total posts: 34
    Up
    0
    ::

    If you want my honest opinion, I don’t believe. Now I can’t say that I dot believe you, I don’t believe the product offer or I don’t believe that the both are amazing and I don’t believe that I would be able to make it work for me. I think I kind of agree with Jamie, if it worked so well for you why bother going through all the trouble. Instead of believing, maybe it more of an issue of trust. First impression of the website was that I wanted to hit the back button and I believe you are realising that a redesign is in order.

    I would love to see some info graphics nicely done and strategically placed in your website. It might be hard to do, but if someone can figure out a way to see actual checks, statements or something like that. I would also love to see is an offer to sign up for a weekly email, newsletter, tips and tricks, ten page ebook…something of value that you can offer in exchange for some marketing information. If your product is as good as you believe the people won’t know why they are great tips until they buy your products. Convince them this way as well.

    Something else that I would build my trust in you would be to start podcasting. There are so many topics that you could cover as well as interview from successful investors. Podcasts are great to share knowledge and can really label you are an expert…further convincing to believe in you and your offerings.

    I would also start blogging. The stick and shares market moves so fast that info needs to be instant. If you combined blogging with a Twitter post informing customers of a development, it could work really well.

    Last thing I would do is a great LinkedIn profile with credible recommendations. Anyone can write recommendations about anyone or anything, but LinkedIn allows me to chase those recommendations and get the information I am craving to believe you, I would be more inclined to buy.

    I feel with some of these strategies or all of them, people will not only discover you from a web search, but also from a podcast, blogs and possibly from a LinkedIn search.

    The fact you care enough to ask on here is a great start in my opinion.

    Good luck!

    Bobby – Pohler Creative

    Head over to my LinkedIn or Facebook profile more!

    https://www.linkedin.com/profile/view?id=43673995

    http://www.facebook.com/pohlercreative

    #1126111
    PohlerCreative
    Member
    • Total posts: 34
    Up
    0
    ::

    Oh and have a look into affiliated programs. Get others to sell for you and expand that way. There is probably plenty of info from everyone on here.

    There is also webinars.

    Good luck!

    Bobby – Pohler Creative

    Head over to my LinkedIn or Facebook profile more!

    https://www.linkedin.com/profile/view?id=43673995

    http://www.facebook.com/pohlercreative

Viewing 15 posts - 1 through 15 (of 35 total)
  • You must be logged in to reply to this topic.