Home – New Forums Marketing mastery Marketing on the back of your car

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  • #978093
    BrettM33
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    Hey guys… I’m sure we’ve all seen those large sticker type things on the back of car windows that advertise the persons business.

    Such as..

    Business Name
    Some other text – phone number and/or website

    Anyone know what these cost or how effective they are!?

    Thanks!

    #1104665
    PaulThomas
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    Hi CondorCreative,

    There’s a thread over on the link below with quiet a few ideas etc. It may be helpful to you.

    http://www.flyingsolo.com.au/forums/sales-marketing/5794-car-sign-writing-request-photos-your-car.html

    My thoughts are:

    The main point to cover if there is room: What You Do – Business name – Phone – Web URL – Location.

    Sometimes the words “Electrician”, for example, with phone number is enough. If you are just after brand awareness, company name and web URL.

    KISS is the principle. If there is too much info, you might drive off before anyone can finish reading.

    It’s just a part of the marketing mix. If you don’t have a sign then you certainly won’t be getting leads from your vehicle.

    Cheers,
    Paul

    #1104666
    BrettM33
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    Thanks a lot for the link and advice Paul! :)

    #1104667
    websitedesigner
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    I think it depends a lot on your business. I have friends who run a yoga studio and got their cars fully wrapped in Hot Yoga stuff and they look awesome. I’m sure they get people that way.

    I had my web design sticker on the back of my car for a while. Never got a client. It just annoyed me and I took it off, ha ha.

    #1104668
    BrettM33
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    websitedesigner, post: 116129 wrote:
    I think it depends a lot on your business. I have friends who run a yoga studio and got their cars fully wrapped in Hot Yoga stuff and they look awesome. I’m sure they get people that way.

    I had my web design sticker on the back of my car for a while. Never got a client. It just annoyed me and I took it off, ha ha.

    How big was the sticker? haha

    I thought of bumper stickers but thought they would be useless as they are too small, and people generally ignore bumper stickers if they are advertising something, that’s why I thought something bigger would be better.

    #1104669
    mama-rye
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    Another option might be a car magnet?

    I designed one recently for a client and she is really happy with it i.e. it looks great, and is removable.

    Dimensions were 600 x 300mm – cost for the magnet (excluding design work) was approx $120?

    Cheers,
    Emma

    mama rye / web, mobile & print design
    http://www.mamarye.com.au

    #1104670
    King
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    I had thought, but not yet done, this idea…

    Have the sign for the back of your car, eithe permament or one you can put on quicklybut also have a velcro strip on the glass.

    The, when you park, attach a thin business card holder via the velcro so people can take your card after they have been attracted by the sign (which may specifically direct them to the card holder.)

    Would work best in station wagon style vehicles…

    Sure you may lose a few card holders, but it could just work!

    #1104671
    bridiej
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    I use a spare wheel cover (I have a CR-V that has the spare wheel on the back). It was about $240. So far hasn’t resulted in an enquiry, but I figure it doesn’t hurt to have it!

    #1104672
    MyGreatIdea
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    I have the rear window of my hatch done. It’s a nuisance when it rains, as you can’t see clearly out, but that doesn’t happen all that often in Perth anyway lol. And, usually when it’s raining people have their lights on anyway, so problem solved.

    Mine was $450 from Signarama Joondalup.

    If you wanted a cheaper option, the four bullet points were only $60, so perhaps you could get your website, business description and phone number done?

    Picture here

    Wendy :)

    #1104673
    sarahjoy
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    I’ve seen some really fantastic car signage done – the most important thing would be to either have a really creative idea or have an amazing graphic designer on board.

    King’s idea about the business card holder is pretty neat too!

    #1104674
    BrettM33
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    Thanks for all the responses guys.

    Couple It, post: 116220 wrote:
    I have the rear window of my hatch done. It’s a nuisance when it rains, as you can’t see clearly out, but that doesn’t happen all that often in Perth anyway lol. And, usually when it’s raining people have their lights on anyway, so problem solved.

    Mine was $450 from Signarama Joondalup.

    If you wanted a cheaper option, the four bullet points were only $60, so perhaps you could get your website, business description and phone number done?

    Picture here

    Wendy :)

    Haha…. that looks awesome Wendy! Although I thought you weren’t allowed to cover the whole back window like that? ….or can you see out of it still?

    #1104675
    MyGreatIdea
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    You can see out of it Brett…it’s totally clear from the inside looking out. Until it rains :(

    Wendy :)

    #1104676
    Burgo
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    All I had on the rear window of my work vehicle was a descreet sign on the left hand side which just said www.
    theoneroom.
    com
    caught more fish than I wanted.
    We issue all our members of WoolSafe 3 decals one on the rear and one for each side.
    ICAN we give two decals one for the front and one for the rear.
    The rear attracts much more business as vehicles following can see it clearly
    and when parked passers by see it

    #1104677
    King
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    another way of promoting is this

    #1104678
    HBTRADE
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    Had the back window of the camry done for under $400 through signarama.

    It’s also great defense against the clowns that come up behind with high-beam….

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