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Enjoyed the video….
But the website needs further work….which you already know about.
Input here – would be to JV with people who have access to your demographic.
Accountants, book keepers, and sites like FS. Make a simple sales page and offer bonuses to get the ball rolling.
Good luck. And I am not certain what your back end is going to be, but you have a plethora of choices available.
Wishing you success in 2013
Robert Perkovic