Home – New Forums Tell me straight… May I ask for some feedback, please.

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  • #995375
    byronsmith
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    Hi,

    Recently I decided to “fly solo” and as such have decided to become a multi-billionaire and take over the world, well that’s the plan, right Brain?

    In all seriousness though, I have sat ages toying around with names and idea and the one that I keep going back to is ‘*removed*’. It was either that or something safe like ‘benchmark technical support company inc’, which was a concern as I would simply slot in and disappear into the sea of technical companies out there. It is times like this when I wish I had a huge budget I could simply hire a company to help me decide, but sadly that isn’t too be…..yet (see above)

    *removed* is a mobile, onsite and online technical support service for home users and small business – sure there is a lot of us around but hey, there’s always room for good quality, honest, and affordable, technical support I think?

    The name *removed* is a play on ‘technician’ and well, being Australian based, the Kangaroo. Also, Kangaroos give me the impression of moving around a lot, but that could just be me?

    I wanted the logo to ‘pop’ (for want of a better word) in order to catch the eyes of motorists. and I chose a mascot because they’re playful and truth be told the name is playful too I think?

    Anyway, I’ve asked family and friend their thoughts on the name and the logo but they’re always going to be bias. Which is why I am here, I would like your opinions, and I love honesty.

    If you wouldn’t mind being so kind as to provide some feedback.

    1. Does it come across as unprofessional or childish?
    2. Does the roo look too much like clipart, perhaps more quirkiness is needed?
    3. Do you think it would appeal to the home/smb?
    4. Is the name clear enough, and does it sound ok?
    5. If you have any suggestions or think I should abandon ship right now?
    6. Am I overthinking it?

    I know this is such a basic question when I look at what other people have requested feedback for, but for me the naming and branding is proving to the the hardest part of the process.

    Thanks for your time, and I can’t wait to read your input through webbed fingers.
    Byron

    Link with the goods.

    #1201552
    nduell
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    Hi Byron,

    I love the name!
    It’s playful, easy going and easy to remember, and it has a nice ring to it.

    You are right the mixing up of the concept of the energy of a kangaroo with a techie is a great idea.

    It also brings up the idea of a jackaroo, which is really a travelling handyman in many ways, this also aligns with your branding concept. So this could be an alternative concept?

    My only negative is the branding on the car, the “aroo’ letters are lost, and this is the most important part to separate your name from competitors.

    Maybe swap the styling of the two sections of “techroo”, so the tech part is in black lettering, and the “aroo” is in the yellow.

    And remember the name is not what defines the brand, it what you do behind the name that defines the brand. Just as you are not defined by your name, rather you define your name by your actions and attitude.

    Best of luck with the enterprise.

    Cheers,

    Nick

    #1201553
    bb1
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    1. Does it come across as unprofessional or childish? – No
    2. Does the roo look too much like clipart, perhaps more quirkiness is needed? – No, in fact I love it, its eye catching
    3. Do you think it would appeal to the home/smb? – Yessss
    4. Is the name clear enough, and does it sound ok? – Sounds ok, doesn’t quite ake it clear, but writing does
    5. If you have any suggestions or think I should abandon ship right now? – Definietely don’t abandon, its different,

    #1201554
    byronsmith
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    Thank you both, your feedback is appreciated.

    Nick, funny you mention that. The colours where infact inverted on the original logo, but after hiring a designer to redo the ‘roo’ (as he used to be all black) – they suggested this newer version, but I agree with you wholeheartedly though.

    I was hoping for a few more opinions, but hey, two positives are better than the opposite. And I fully appreciate you both taking the time to provide them.

    I’ll definitely be sticking around these forums, some really great ideas, advice and tit bits of lush information.

    #1201555
    Greg_M
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    I also like the concept and design, though I do agree with Nick that the “aroo” gets a bit lost because if the “plug thing” in the “o”.

    Good luck with it.

    #1201556
    James Millar
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    Agreed with all of above and perhaps (6) you are over thinking it. Its a solid brand and graphic which its really not going to be your biggest challenge. Consider now devoting your brain power to your points of difference because that will probably make or break things in a mature market. Its a whole lot easier selling something if its measurably superior to competitors offerings.

    Helping build better businesses and better lives with expert financial and taxation advice. [email protected] www.360partners.com.au 03 9005 4900
    #1201557
    Paul – FS Concierge
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    Hi Byron,

    Warning – please take what I am about to say with a big grain of salt because I am pretty inept when it comes to colours.

    +! for the name and overall concept.

    The orange and yellow do not work for me and the only way I can describe it is that something is “off”

    At the moment, you have Yellow, Orange, White and Black.

    Have you considered a 3 colour palette?

    Perhaps, White, Green and Black or White, Blue and Black?

    Good luck with the venture.

    #1201558
    byronsmith
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    Brilliant, these are all extremely helpful.

    Greg_M, the plug was used to show technology, and was definitely something I was willing to toss. You’re spot on, it’s confusing. If the roo didn’t exist perhaps then the plug would be useful.

    JamesMillar, great point and duly noted. I guess my thinking was to build a solid name and logo (the foundation?), and from what start adding the blocks that differentiate my brand, which is probably a bit backwards. Now that my mind is becoming more settled with the name (thanks to all of you and others) I can put it behind me and do as you suggest. I really appreciate the comment.

    Paul, thank you, yes, colours played a big part in the logo design stage. It is very well known, especially in the IT world, that red means somethings has gone pete tong, while green is bliss. The problem for me was the ‘pop’ factor. Green blends in too well (no offence to the sites logo of course), while reds/oranges are in your face and very difficult to not notice. Also, oranges and yellows are quite synonymous with the roo and their habitat. I will definitely take your comments on board though, grain of salt and all.

    #1201559
    bb1
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    Just for my grain of salt, personally I think the colours are spot on.

    #1201560
    meretontextiles
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    Hi there,

    I think your logo looks great!

    To me, it comes across quite professional, the name is very clever and rings true all of us Aussies :) Love the glasses on the roo

    The colours are great too, but it would be interesting to see a few other colour options in case those might be better

    Otherwise all in all, great job!

    #1201561
    Robert_Jennings
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    Well the design certainly jumps out and you will definitely be seen driving around. “There goes the techaroo guy, I saw the techaroo car in town the other day” . I think your name is great but I agree with other posts that the aroo part gets lost and I think more of an electrician with the electrical plug. If you are going to do home computing services do you think you should emphasise this in your logo or business name?

    #1201562
    Chrispro
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    I don’t mind the name at all. And a good tag-line. Personally I would ditch the plug and then the ‘aroo’ bit won’t get lost. The reason this bit gets lost is that it is a slightly different font. Essentially the tech part is a heavier (slightly thicker) font as it has the black shadow or whatever you call it. If you were to apply the same to the ‘aroo’ bit (i.e. make the black font the same weight as the yellow font, and ditch the plug) I think it would look fine and the whole name would easily be readable. I would not switch the yellow section to the ‘aroo’ bit as it will then be right next to the yellow kangaroo. You need the separation. As for the orange I don’t love it as it is a bit garish. However it certainly gets the attention so unless you have a better colour in mind it is doing its job!

    #1201563
    Johny
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    The name techaroo is a play on ‘technician’ and well, being Australian based, the Kangaroo. Also, Kangaroos give me the impression of moving around a lot, but that could just be me?

    Deliveroo is from UK, so not sure it makes a difference. (seen their logo?)
    Kangaroos sleep during the day.

    I reckon your logo looks great.

    #1201564
    Mischelle
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    Hi,

    I like your name and logo, but ditch the plug in the logo and listen to all the above advice regarding colours etc.

    The biggest thing is it’s perfect for your target market of home users and small business, now you have to get the pricing right :)

    #1201565
    byronsmith
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    Wow, some superb input here. I really can’t thank you all enough. I have taken everything on board and have ditched the plug.

    [USER=53375]@bb1[/USER] thanks, I agree, colours for me are working, even if a little garish – but it’s a nice garish I think.

    @Robert_Jennings, yes, there is a fine line between having a nice descriptive name and something catchy before it becomes generic in the world of search engines. I did contemplate ‘Techaroo IT Specialists’ but I felt simple is better in this instance, so I compromised and added the slogan ‘the computer crew’. Hopefully the word ‘tech’ in the name and ‘computer’ in the slogan give a rough idea of what it is we do.

    [USER=34822]@Johny[/USER], yes, I did know about deliveroo, in fact I was browsing their website as they re-branded – quite a surreal moment I might add. Logo changed from hand drawn version to the more abstract version.

    [USER=60404]@Mischelle[/USER], pricing is next priority. Do you have any recommended resources for getting a handle on how to correctly cost a service like this? My simplistic method was scoping out competitors to see what the market is accepting and then tweaking to fit my outgoings. I would be very open to any suggestions on a better way to do things.

    Edit: Actually I’ve just found this on Flying Solo. Will check it out:
    http://www.flyingsolo.com.au/hourly-rate-calculator

    Thanks again all, very helpful and highly encouraging.

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