Home – New Forums Tech talk May I have some SEO love please?

  • This topic is empty.
Viewing 9 posts - 1 through 9 (of 9 total)
  • Author
    Posts
  • #984542
    Warren Cottis
    Participant
    • Total posts: 807
    Up
    0
    ::

    Hi and there’s a wealth of SEO experience here… so may I have your advice please.

    In the very immediate future I want to rebrand 360 Digital Performance as 360 Digital Marketing with a new website for a range of services.

    Email marketing is one of the services but it is something that I personally wish to run with…. so I have registered 360 Email Marketing.

    The Domains now held are:
    http://www.360digitalmarketing.com
    http://www.360digitalmarketing.com.au
    http://www.360emailmarketing.com
    http://www.360emailmarketing.com.au

    My questions are….

    What do you think is my best SEO option re my personal email marketing focus…

    Can 360 Email Marketing thrive as a silo under 360 Digital Marketing?

    or

    Do you think there should be two websites linked and SEO optimise each site?

    Thanks in anticipation

    #1148253
    John Romaine
    Participant
    • Total posts: 1,108
    Up
    0
    ::

    I’m wary of domain names with numbers. They never pass the phone test.

    As for your question Warren…

    Build out the one property. It will do your head in trying to create, run and manage multiple sites. Unless of course they’re just brochure style sites. In any case, I would encourage just the one site – done well.

    Also, I would use a domain that is generic. One that doesn’t tie you into one service offering.

    Because it will give you the flexibility to evolve, should your business service offerings change.

    Therefore, I would recommend you use 360digitalmarketing.com.au

    I assume you’re targeting the AU marketplace, yes?

    PS – no optin form on your site? ;)

    #1148254
    digitalclass
    Member
    • Total posts: 35
    Up
    0
    ::

    Warren,

    I agree with John here.

    From a branding point of view it is better to stick with your brand as your domain name.

    If you are targeting and Australian audience, then use the .com.au

    So build it all under 360digitalmarketing.com.au

    The service of “Email Marketing” can be promoted within that one website.

    Regards,
    Michael

    #1148255
    JohnW
    Member
    • Total posts: 2,642
    Up
    0
    ::

    Hi Warren,
    I have to admit a certain confusion with your objectives.

    I don’t understand where your question about a domain name and your email marketing intent has relevance.

    Can you please clarify?
    Regs,
    JohnW

    #1148256
    Peter Watson
    Member
    • Total posts: 98
    Up
    0
    ::
    John Romaine, post: 169986 wrote:
    I’m wary of domain names with numbers. They never pass the phone test.

    As for your question Warren…

    Build out the one property. It will do your head in trying to create, run and manage multiple sites. Unless of course they’re just brochure style sites. In any case, I would encourage just the one site – done well.

    Also, I would use a domain that is generic. One that doesn’t tie you into one service offering.

    Because it will give you the flexibility to evolve, should your business service offerings change.

    Therefore, I would recommend you use 360digitalmarketing.com.au

    I assume you’re targeting the AU marketplace, yes?

    PS – no option form on your site? ;)

    John’s comments above have hit the nail on the head! Doing something different to this would be wasting your time.

    #1148257
    Warren Cottis
    Participant
    • Total posts: 807
    Up
    0
    ::
    JohnW, post: 170084 wrote:
    Hi Warren,
    I have to admit a certain confusion with your objectives.

    I don’t understand where your question about a domain name and your email marketing intent has relevance.

    Can you please clarify?
    Regs,
    JohnW

    Hi JohnW and thanks for comments so far everyone

    Let me have another go…

    It’s time for the 360 Digital Performance website to go and time for a change of name. For the range of things offered (consulting, websites, email etc) 360 Digital Marketing fits the bill right now and is a name that suits a broader range of services. So generally speaking that’s a decision.

    But within those services I have become rather skilled at email marketing (no sales pitch… just trying to explain) and it is possible that at some time in the future that will be the primary focus of the business and other services being more complementary.

    With that in mind from a SEO perspective re pushing the email marketing specialisation… does Email Marketing live as a silo inside of 360 Digital Marketing or is 360 Email Marketing better served with its own website linked to the 360 Digital Marketing site and vice versa… the email area of 360 DM linking to 360 EM.

    I am not worried about the issue of maintaining two websites.

    I hope that explains a bit better

    #1148258
    John Romaine
    Participant
    • Total posts: 1,108
    Up
    0
    ::

    Warren, the decision really comes down to what services you want to offer.

    Given what you’ve said, I would just do this….

    360digitalmarketing.com.au/email-marketing/
    360digitalmarketing.com.au/something-else/
    360digitalmarketing.com.au/another-service-offering-here/

    If you do find you want to focus specifically on email marketing, then strip out the others. You can then change your site to reflect that (and not have to change your domain name)

    Dan Norris made a good point to me recently. He said “Get good at one thing, and make sure others know that you’re good at it, so you can become an authority in that space”

    That makes sense to me, so if you’re a gun at email marketing (and you enjoy it) consider flicking the other stuff – especially if it’s not profitable or you don’t enjoy it.

    $0.02

    #1148259
    Tergeste
    Member
    • Total posts: 65
    Up
    0
    ::

    If you are going to offer your services in Australia only then use *.com.au if you want to offer your services internationally then I would use *.com
    I am not sure about the 360 in the domain name I would make sure that “email” is included somewhere and make sure you land readers on the correct landing page.
    There is lots more you need to do than just SEO a web site.
    Remember always “own the race course” so make sure you have full control of everything you do…
    Create a business model and list all your procedure on what your are going to do.
    #1 is how you are going to make money from day one as you will need money to progress to the next stages of your business.
    Forget everything else your #1 priority is to make money ASAP, then develop your systems around it. If you don’t have money you are dead in the water.
    Sorry to be brutal but too many businesses start the wrong way around…
    Just had a look at your web site and left in 10 secs… Too confusing, simple is best..
    You need to do some work on it….Also what are you using??? Not word press is it HTML???

    Need more help let me know been studying this stuff for years..

    #1148260
    James Rayers
    Member
    • Total posts: 268
    Up
    0
    ::

    You might be aware but 360marketing.net is available to register. You should pick that up even if you don’t intend to use it. I also noticed EZmarketing.com.au dropped the other day. Nice and catchy if the 360 moniker isn’t cemented.

    As for whether to go with .au or not – I wouln’t worry either way. Perhaps shortest is best. You can still let Google know the content is for Australia by your host location and Webmaster Tools.

    Name-wise, in my opinion unless you are going to focus exclusively on Email Marketing you definitely want to keep the domain broad. Your homepage should focus on the keyword ‘digital marketing’ and then you have a sub-page at /email-marketing that goes after ’email marketing’.

    I will note those keywords are too competitive to choose, but the point is that you need one page on the site for each keyword. Don’t have the homepage of your site aiming for ’email marketing’ and then a page at /email-marketing also targeting the same keywords. This concept is called keyword cannibalization.

    I’ve probably moved away from the crux of discussion but food for thought nonetheless.

Viewing 9 posts - 1 through 9 (of 9 total)
  • You must be logged in to reply to this topic.