Home – New Forums Tech talk Meta Description & Meta Keywords?

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  • #1111518
    Aidan
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    I’m going to clarify something here – the meta description does not help SE’s like Google understand “what to rank your page for”.

    At all…

    They do not use it for that purpose…

    It has precisely ZERO effect on your ranking efforts…

    Also – it does not necessarily form the snippet of text the SE’s use in SERPs either, it is a suggestion, not a command for that.

    As an example the search for “seo canada” just now, showed a listing for a caompany called Technovate with the following snippet:

    “Technovate SEO. With a proven track record of success, we provide top rankings for your website. Rush your company to the top of search engines and …”

    Their meta description for that page actually reads:

    “Reach, Connect, Inspire. Helping Organizations Bridge Communication Gaps with Clarity.”

    #1111519
    IncredibleCo
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    Aidan, post: 124576 wrote:
    I’m going to clarify something here – the meta description does not help SE’s like Google understand “what to rank your page for”.

    At all…

    They do not use it for that purpose…

    It has precisely ZERO effect on your ranking efforts…

    Also – it does not necessarily form the snippet of text the SE’s use in SERPs either, it is a suggestion, not a command for that.

    As an example the search for “seo canada” just now, showed a listing for a caompany called Technovate with the following snippet:

    “Technovate SEO. With a proven track record of success, we provide top rankings for your website. Rush your company to the top of search engines and …”

    Their meta description for that page actually reads:

    “Reach, Connect, Inspire. Helping Organizations Bridge Communication Gaps with Clarity.”

    Why is everyone arguing with this guy? He’s the only one who know’s what he’s talking about. This free advice will save you both time and money. Take it or leave it, but he’s been spot on from his first to last post.

    #1111520
    JamesMawson
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    Once upon a time, before Google dominated the search engine world, meta keywords were more or less everything. Search engines didn’t look at how different web pages related to each other, they just counted how many times a keyword appeared on a particular page. Search engines relied heavily on meta keywords to work out what keywords a page was relevant to. Over time this led to unscrupulous webmasters stuffing in every imaginable keyword they could think of to drive traffic often to very irrelevant porn or spammy viagra sites. This meant that search engines that relied on meta keywords became less and less useful, so now they are ignored almost completely. However, even in 2012 the mythology persists that you can get a lot of traffic from the search engines just by tweaking your meta tags.

    The meta description won’t help you rank, but search engines often (not always) use it as the excerpt they display in the SERPS, so a good meta description can make a big difference in turning a ranking into visitors. Write your meta description for humans, not for the googlebot.

    #1111521
    ExecAccess
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    Aidan, post: 124503 wrote:
    SE’s like Google don’t use them for ranking pages at all!

    They do however still get read so can potentially signal you as a spammer if they look spammy!

    Great advice Aidan. I am going to go through my website, starting with the products where I just don’t rank at all and remove the majority of my meta keywords. Hopefully this will improve my rankings!

    #1111522
    Divert To Mobile
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    IncredibleCo, post: 124607 wrote:
    Why is everyone arguing with this guy? He’s the only one who know’s what he’s talking about. This free advice will save you both time and money. Take it or leave it, but he’s been spot on from his first to last post.

    Its amazing isnt it.

    Steve

    #1111523
    JohnW
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    It’s no wonder Aidan is losing his hair. This damn keyword meta tag must be the hardest myth on the Internet to kill.

    Death Of A Meta Tag
    http://searchenginewatch.com/article/2066825/Death-Of-A-Meta-Tag

    Note the date of the article: Sep 2002.

    Ten years later and people still can’t believe it!

    Google has NEVER used the keyword meta tag in in its ranking algorithm!

    Regs,
    JohnW

    #1111524
    bmd
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    Aidan, post: 124502 wrote:
    What search engine are you targeting? It certainly is not Google or Bing/Yahoo…

    meta keywords do NOT assist ranking in those engines, they have all told us this very clearly.

    I understand they have said this – but why does google track your meta descriptions/keywords in webmaster?

    If there was no benefit they would not bother tracking it surely??

    Matt

    #1111525
    JohnW
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    bmd, post: 125822 wrote:
    I understand they have said this – but why does google track your meta descriptions/keywords in webmaster?
    Hi Matt,
    The definition of “keywords” has a number of meanings. To a web programmer, the “keyword meta tag” refers to a specific element of HTML code. It was used back in the 90s by first generation search engines to help rank web pages in searches. That is the definition as used at the start of this thread.

    Google now uses the term in a totally different way. To Google, “keywords” means any words used in a search. Are you referring to the Webmasters Tools report where it attempts to show which words are most relevant to your site? If so, this is not based on what words are in the keyword meta tags on each page. This is Google looking at the content of all pages of your website and applying some formula to provide this report. It is a crude guide but it can be useful in some situations.

    Regs,
    JohnW

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