Home – New Forums Selling online Mobile Share of E-Commerce Spending Q2 2014

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  • #989184
    JohnW
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    Hi All,
    FYI…

    Summary of Comscore survey: Aug 2014

    Mobile Share of E-Commerce Spending, Q2 2010-Q2 2014

    • Mobile commerce spending grew by 47% year-over-year in Q2 (2014)
    • Tablet e-com spend grew 75%
    • Smartphone growth 29%
    • Desktop growth 10%
    • All mobile share of e-com revenue = 11.1%

    Seems folk don’t use smartphones for online shopping much.
    Regs,
    JohnW

    #1170809
    MatthewKeath
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    JohnW, post: 198240 wrote:
    Hi All,
    FYI…

    Summary of Comscore survey: Aug 2014

    Mobile Share of E-Commerce Spending, Q2 2010-Q2 2014

    • Mobile commerce spending grew by 47% year-over-year in Q2 (2014)
    • Tablet e-com spend grew 75%
    • Smartphone growth 29%
    • Desktop growth 10%
    • All mobile share of e-com revenue = 11.1%

    Seems folk don’t use smartphones for online shopping much.
    Regs,
    JohnW

    Thanks for sharing- interesting report!

    One in ten seems pretty significant , and in that report retails expect it to grow to 2 in 10 this year.

    #1170810
    JohnW
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    MatthewKeath, post: 198244 wrote:
    Thanks for sharing- interesting report!

    One in ten seems pretty significant , and in that report retails expect it to grow to 2 in 10 this year.
    Hi Matt,
    What surprised me was that Smartphones were so low vs mobile tablets.

    Here is one explanation…

    6 Feb 14: Why it’s about tablets and not smartphone growth

    “Tablets are the new smartphones.

    The growth in smartphones is slowing. Samsung reported mobile sales that were down 9 percent in the fourth quarter from the previous quarter. Apple just reported selling 51 millions iPhones during the quarter, fewer than the 55 million expected. Some analysts even argue that we are reaching saturation for smartphones in developed markets.”

    “In contrast, tablets still seem modest in their penetration and poised to take a lot of the market for desktops.”

    The other new mobile issue for e-commerce sites is “apps”.

    18 Aug 14: Mobile sales soar, apps and responsive design surge

    “…42.4% of mobile sales in the 2015 edition stem from mobile apps while 57.6% come from web sites on smartphones and tablets. On average, a Mobile 500 retailer with apps gains about 30% of its mobile sales come from apps.”

    Not surprisingly, there seem to be huge variations in individual e-commerce sites figures.

    Couple these issues with the increasing difficulties in attracting generic SE referrals and escalating ad costs…

    Opening a successful online shop requires a lot more research and planning now than as recently as 4 years ago.
    Regs,
    JohnW

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