Home – New Forums Tech talk Multiple Website Network

  • This topic is empty.
Viewing 12 posts - 1 through 12 (of 12 total)
  • Author
    Posts
  • #983659
    melbstrip
    Member
    • Total posts: 114
    Up
    0
    ::

    Straight up, I know that Google hates duplicate content and will arbitrarily penalise it when found. That being said I have a question about creating a website network.

    I own several keyword domains (for my industry/business) as well as several domains tailored around my business name and keywords. Until recently I easily sat in #1 spot for my business highest traffic search terms, using only one keyword domain. Now I don’t know what Google has done, and frankly I don’t much care, but the effect to my ranking has been hilarious. Not only have I lost my coveted #1 spot, but my main page has been replaced in the rankings with a secondary page on the site.

    What I am considering doing is building a network of websites on my multiple domains set up for specific search terms, then adding a 301 redirect back to my main site. My hope is that Google will index the network sites and my main site will get a boost by association.

    Am I completely off my rocker or is this something worth having a go?

    #1143594
    rdenton
    Member
    • Total posts: 90
    Up
    0
    ::
    melbstrip, post: 164271 wrote:
    Straight up, I know that Google hates duplicate content and will arbitrarily penalise it when found. That being said I have a question about creating a website network.

    I own several keyword domains (for my industry/business) as well as several domains tailored around my business name and keywords. Until recently I easily sat in #1 spot for my business highest traffic search terms, using only one keyword domain. Now I don’t know what Google has done, and frankly I don’t much care, but the effect to my ranking has been hilarious. Not only have I lost my coveted #1 spot, but my main page has been replaced in the rankings with a secondary page on the site.

    What I am considering doing is building a network of websites on my multiple domains set up for specific search terms, then adding a 301 redirect back to my main site. My hope is that Google will index the network sites and my main site will get a boost by association.

    Am I completely off my rocker or is this something worth having a go?

    I wouldn’t risk it, G is becoming stupidly smart and accurate at discovering “manipulation” of search results

    #1143595
    Aidan
    Member
    • Total posts: 1,125
    Up
    0
    ::

    I’m not sure I’m getting the logic in this – are you saying you are going to build several sites, then tell Google to forget about them and refer to the main site instead? (a 301 being a permanent redirect that tells SEs the ‘old’ url no longer exists and redirects them to the replacement url)

    #1143596
    MatthewKeath
    Member
    • Total posts: 3,184
    Up
    0
    ::

    I can’t see any value is this approach.

    #1143597
    James
    Participant
    • Total posts: 268
    Up
    0
    ::

    Unfortunately I don’t think it works quite like that. As soon as you try to redirect the domains to your main site you are going to lose all the benefit of having keywords in the domain. Google won’t recognise the domain – just the subpage it redirects to.

    If you want to use your keyword rich domain names you will need to create a branded microsite for each of them – think of it like having the Coke main site and info sites for Diet Coke, Coke Zero, Cherry Coke etc – they should all reinforce your brand.

    You will also need to create relevant content for each as Google is going to treat them as independent sites. You can easily cross-link them all and it should go OK. When your visitors are ready to buy just send them to the proper lead funnel on your main site, or copy the same forms to your microsites.

    If that sounds like too much work I am sure there are a few things you could tighten up with regards to SEO on your main site. If it is the URL in your signature there are certainly a few opportunities for improvement.

    #1143598
    JohnW
    Member
    • Total posts: 2,642
    Up
    0
    ::
    melbstrip, post: 164271 wrote:
    I know that Google hates duplicate content and will arbitrarily penalise it when found.
    Hi,
    Google does not penalise duplicate content, it tries to ignore it. That can lead to different versions of the same page being added to its index while other versions are deleted. That comes with a number of potentially negative SEO consequences.

    melbstrip, post: 164271 wrote:
    I own several keyword domains (for my industry/business) as well as several domains tailored around my business name and keywords. Until recently I easily sat in #1 spot for my business highest traffic search terms, using only one keyword domain.

    G has recently:

    • reduced the importance of keywords in domain names
    • made visible, topic specific page content more important and
    • decimated the value of a lot of external links.

    Your Home page is not about any single topic. With G’s latest changes, if the domain keywords are devalued and you had many external links to your Home page devalued (or if you have been building bad links to it) it is not surprising that it has dropped dramatically in the rankings.

    melbstrip, post: 164271 wrote:
    What I am considering doing is building a network of websites on my multiple domains set up for specific search terms, then adding a 301 redirect back to my main site. My hope is that Google will index the network sites and my main site will get a boost by association.
    G is way ahead of simple network building tactics like this. You should get better value by spending the time adding content to your main website.

    As Aidan and James say, creating 301 redirects makes no sense technically. You use 301’s when there were links to existing web pages that you subsequently delete. The redirects are created so you can switch the “link juice” through to a different set of web pages when you delete pre-existing ones. If you have no content on the other domains to start with, there will be no links to them and the redirects are therefore meaningless.
    Regs,
    JohnW

    #1143599
    melbstrip
    Member
    • Total posts: 114
    Up
    0
    ::

    Thanks for the replies guys. The whole 301 redirect thing didn’t seem to be THAT great an idea, but it had been suggested to me, so I thought no harm in asking the question.

    Guess it’s back to playing russian roulette with finicky ol’ Google and whatever they decide is flavour of the month.

    #1143600
    tomwhite
    Member
    • Total posts: 51
    Up
    0
    ::

    Could you make some changes to your secondary page that is now ranking to make it convert better (change copy, add email optin, add discount etc), often its easier to do this with an internal page rather than a ‘brochure type’ home page.

    Make the content great or have some kind of hook (e.g. competition, controversial, discount etc) so people will link to this page, helping you to regain your no 1 spot.

    #1143601
    melbstrip
    Member
    • Total posts: 114
    Up
    0
    ::
    tomwhite, post: 164346 wrote:
    Could you make some changes to your secondary page that is now ranking to make it convert better (change copy, add email optin, add discount etc), often its easier to do this with an internal page rather than a ‘brochure type’ home page.

    Make the content great or have some kind of hook (e.g. competition, controversial, discount etc) so people will link to this page, helping you to regain your no 1 spot.

    Nice idea Tom, unfortunately the page that is ranking is one of the girl’s profile pages. If it was the main stripper gallery I might consider it. But in this case it’s not an option.

    #1143602
    JohnW
    Member
    • Total posts: 2,642
    Up
    0
    ::
    melbstrip, post: 164340 wrote:
    Guess it’s back to playing russian roulette with finicky ol’ Google and whatever they decide is flavour of the month.Google has been 100% consistent.

    It has always said, don’t participate in link building schemes or try to manipulate search results.

    You are in an industry that is one prime drivers of SE spam that G is trying to counter.

    Over the years, the three “Ps” (“porn”, “pills” and “poker”) industries are responsible for most of my lost sleep trying to work out what SEs have done to counter these industry’s SE manipulation techniques.

    IMHO, the “russian roulette” you are seeing has been brought about by many of your industry colleagues.
    Regs,
    JohnW

    #1143603
    melbstrip
    Member
    • Total posts: 114
    Up
    0
    ::

    JohnW I appreciate what your saying, but I resent the implication.

    My business is nothng to with porn or prostitution for that matter. The general public’s assumption about strippers and adult entertainment is one of the biggest hurdles I face on a day to day basis.

    I have never been involved with any kind of link-building scheme. In fact if you check my backlinks there are so few its ridiculous. The reason being I won’t put a link to my business just anywhere because of the way Google views them.

    Here’s a couple of facts about how hard it is for any stripper agency to stand out.

    * There are approx 20 private agencies operating in Melbourne. Only half can make the front page of Google and those that do have to compete with sponsored ad results and Google Places results.

    *Google Places is virtually impossible for any stripper agency to get listed with it is has not been listed more than 5-8 years. Google will not allow you to use “stripper” or other synonyms in your ad or business title. This is problematic to say the least when your business name is “XXXTC Strippers & Showgirls”

    *Long-tail keywords are not an option. And yes I’ve done my research and testing on this. The keywords all in my industry are fighting over are: strippers melbourne, melbourne strippers and very occasionally bucks nights melbourne.

    *Gaining backlinks from authority sites or pages of high ranking again is virtually impossible. The only “authority” sites are your competitors. We are not going to link to each other.

    In general terms private stripper agencies are a niche within a niche industry. A good percentage of the sure-fire “tricks” that any mainstream business can use and succeed simply do not work for us. And that applies not just to me but all of my competitors.

    I hope now you can understand just how hard it is and why I liken Google results to playing Russian Roulette.

    #1143604
    JohnW
    Member
    • Total posts: 2,642
    Up
    0
    ::

    My apologies for the perceived flippancy of my comments. I intended no criticism of your service.

    “Sex” in its mildest to wildest forms has been one of the major drivers of the Internet. I intended no comment or criticism about your services nor their places in the spectrum.

    The issue I intended to address is that you are likely to be caught up in it whether you are guilty or not.

    What I believe is irrefutable is that the wildest forms of the “sex” industry along with the extravagant ends of the “gambling” and “drug” industries have frequently been involved in the extremes of “black hat” SE spam tactics.

    This is an area where I suggest much of G’s anti-spam resources are targeted.

    That means, guilty-or-not, your site is likely to be subject to or caught up in, many G changes that have little public comment by Google. This is likely to include problems with G Places listings amongst others.

    I happen to believe that in recent weeks, G has made big changes to how it assesses the ranking of pages that include “Melbourne” or other location words in search terms.

    Don’t get mad at me. Spend more time researching your problems and solutions.

    Eg. Why should G rank you top 10 when people include “Melbourne” in their search phrases? I can’t see much of a reason. If I can’t, why should G rank your site top 10?
    Regs,
    JohnW

Viewing 12 posts - 1 through 12 (of 12 total)
  • You must be logged in to reply to this topic.