Home – New Forums Tell me straight… Need some SEO help please!

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  • #988202
    MilkLove
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    • Total posts: 3
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    Hi there

    I have a small online business, Milk and Love, specialising in breastfeeding tops and dresses, maternity wear (with breastfeeding access), and a small range of teething jewellery for mums. My target market is pregnant & breastfeeding mums in Australia.

    I’ve recently moved onto a BigCommerce platform, and last year I axed our SEO consultant as their techniques weren’t transparent + lack of trust etc. I’ve been trying to keep up with our SEO through unique product descriptions, image names & alt tags, blog posts, home page content, some directory linking etc. It is VERY time consuming and as a one woman band I don’t think I’m doing it justice.

    We get great customer feedback plus word of mouth referrals etc, however are not bringing in enough traffic and/or converting enough to make a profit. I’m also flat out trying to provide enough content for our blog & social media, and am totally not across our PR (as in we don’t have any PR activity)

    I have repeatedly come to the conclusion that we need to outsource some or all of our marketing, and have contacted some companies (some marketing who don’t understand digital, some SEO who seem dodgy, some content marketers that are outside our budget etc) for quotes, meetings etc, however have not found one that I would trust to deliver.

    So, if anyone has advice I’d love to hear it please! My main areas of concern are:

    1. Any glaring issues with our on site SEO
    2. Any recommendations for outsourcing (best parts to outsource, who to outsource to etc)
    3. Some reassurance that it can get better!!!

    Thanks very much in advance!

    Kind regards
    Corryn

    #1166140
    FetchBargain
    Member
    • Total posts: 62
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    Check your Email Corynn as I just sent you some issues you have at the moment with your site. There’s a lot you can do to improve it better. PM me if you haven’t received my email yet.

    #1166141
    Robert Gerrish
    Member
    • Total posts: 1,274
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    Thanks for diving in with help Fetch Bargain. Are there tips you could share here for the benefit of others?

    Robert

    #1166142
    FetchBargain
    Member
    • Total posts: 62
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    Yup Sure Rob.

    There are few issues what I have noticed with this website.

    Issue 1: Over stuffing of keyword ” breastfeeding”. I guess Corynn has used almost 43 times this keyword on the homepage which is kinda an invitation for Google to penalize his website. As a normal theory I don’t recommend to use more than 2% of the keyword. May be the situation would be different on the inside pages as I haven’t check those yet.

    Issue 2: Too much interlinking going from the homepage of the website to the internal pages. I don’t say interlinking is good but Google prefer sites with more better/clean interlinking structure. Just using the keyword Breastfeeding or tops and linking all the pages is not a very good idea. So, Corynn needs to improve his interlinking too

    Issue 3: I think the 3rd point I mentioned was to use high authority sites and to increase the social signal of the site. Which is what I guess this site is lacking in too.

    Cheers

    #1166143
    Jenny Spring
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    • Total posts: 597
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    Milk&Love, post: 192332 wrote:
    Hi there

    I have a small online business, Milk and Love, specialising in breastfeeding tops and dresses, maternity wear (with breastfeeding access), and a small range of teething jewellery for mums. My target market is pregnant & breastfeeding mums in Australia.

    I’ve recently moved onto a BigCommerce platform, and last year I axed our SEO consultant as their techniques weren’t transparent + lack of trust etc. I’ve been trying to keep up with our SEO through unique product descriptions, image names & alt tags, blog posts, home page content, some directory linking etc. It is VERY time consuming and as a one woman band I don’t think I’m doing it justice.

    We get great customer feedback plus word of mouth referrals etc, however are not bringing in enough traffic and/or converting enough to make a profit. I’m also flat out trying to provide enough content for our blog & social media, and am totally not across our PR (as in we don’t have any PR activity)

    I have repeatedly come to the conclusion that we need to outsource some or all of our marketing, and have contacted some companies (some marketing who don’t understand digital, some SEO who seem dodgy, some content marketers that are outside our budget etc) for quotes, meetings etc, however have not found one that I would trust to deliver.

    So, if anyone has advice I’d love to hear it please! My main areas of concern are:

    1. Any glaring issues with our on site SEO
    2. Any recommendations for outsourcing (best parts to outsource, who to outsource to etc)
    3. Some reassurance that it can get better!!!

    Thanks very much in advance!

    Kind regards
    Corryn

    Hi Corryn

    The lack of transparency and desire for concrete SEO services for ecommerce businesses is the reason that I offer Content-based SEO. We offer keyword analysis reports, then content marketing which includes blog + Press Release + SEO monthly. It is an organic method of building your ranking, and although it involves being aware of keywords, we don’t sacrifice the buyer’s journey by overstuffing keywords.

    Would you like some more details of these? Please contact me directly, I’d be happy to assist.

    Jenny

    #1166144
    Craig_Longmuir
    Member
    • Total posts: 556
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    not seo related, but your homepage main graphic gets cut off on my screen to the right…

    #1166145
    Divert To Mobile
    Member
    • Total posts: 2,751
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    Hi Corryn,

    From a consumer usability point which could have impact on your conversion stats. Your front page the graphic is too wide for my laptop.
    The font is too small in the body of the document.

    Steve

    #1166146
    MilkLove
    Member
    • Total posts: 3
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    Thanks everyone! I’ve also had an SEO audit done which has shown up some dodgy backlinks from our old SEO people.

    Working through fixing all of the issues now. Really appreciate your help

    #1166147
    JohnW
    Member
    • Total posts: 2,642
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    Hi Corryn,
    There is a lot of strategy in an SEO campaign.

    The objective of SEO should be to generate sales, not rank top of a specific search term.

    I only made one search check which is way too little to do more than suggest a more detailed exploration.

    I looked at the search phrase “breast feeding tops”.

    This is a pretty competitive search phrase and your site is not too far off the pace for it.

    My first cost-effective SEO suggestion would be to explore how you can rank for all the search phrases that include the word “Brisbane” with any other words.

    You may have difficulty supplying all the orders if your pages were top of every “Brisbane” containing search phrase of relevance.

    It is much easier to rank top of this geolocation search market than a non location targeted product search.

    I’m not worried by all the iterations of “breastfeeding” on the site’s Home page. This is a shopping cart full of breastfeeding products. Many of the terms are used in the site navigation. This maybe a bit of a risk but I believe a manual Google penalty is remote.
    Regs,
    JohnW

    #1166148
    Qinnie(OzFairTrade)
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    • Total posts: 47
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    Hi Corryn

    I can totally relate to your frustration. I juggle a full time job and a start up charity, so I often find that I don’t have enough time to do the things I wanted to do. My charity Oz Fair Trade also uses Bigcommerce. In recent months, I have focused on SEO and I have seen significant improvement in page ranking and sales. So I thought I’ll share some tips with you from a non-expert point of view:

    – make sure you utilise the SEO tools that Bigcommerce offers, such as meta tags, page titles and image alt text. Always use unique page title and meta description for your pages. You can type in google “site:domain” to search what your competitors are using as their meta description and page titles, and to learn from them.

    – quality back links can significantly improve your SEO. Approach bloggers and journalists with your unique story. You can use Source Bottle to respond to journalist’s callouts. I’ve had some good results.

    – have a focus. I know it’s hard and it’s easy to feel lost in millions of to-dos, but you need to have a clear SEO strategy e.g. list your top 3 priorities and time frames, and measure your results.

    – read and learn. There are great SEO blogs out there. I have done SEO myself because I wanted to save money and also because I was interested to learn how it worked. I have used SEO tools like MOZ, which I found quite useful for non-tech expert, at least to some degree e.g. analyse backlinks of key competitors.

    – good content. Create useful information pages for your customers, and include keywords in page title, meta description and first paragraph.

    I’m still learning and improving my site’s SEO, but I hope the above lessons I’ve learnt can help you in small ways. Best of luck with your business!

    #1166149
    John Romaine
    Participant
    • Total posts: 1,108
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    Not sure why you found it necessary to drop keyword rich anchor text phrases in your OP.

    #1166150
    MilkLove
    Member
    • Total posts: 3
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    John Romaine, post: 193724 wrote:
    Not sure why you found it necessary to drop keyword rich anchor text phrases in your OP.

    Habit I think. Sorry.
    I have also recently been told that this is no longer a good idea from an SEO point of view.

    #1166151
    John Romaine
    Participant
    • Total posts: 1,108
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    Dropping EMA’s still works, just a bit “weird” doing it in a post like that.

    All good :)

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