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  • #991130
    ckgdesign
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    • Total posts: 48
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    Hey all,

    I feel like I need to get significantly more traffic to my website. I think I have a good quality of work, a quality website which functions as I want it to, etc.

    However, I don’t get anywhere near as much traffic as I would like to. Like most people on here, I don’t want to be chasing down work, life would be easier if they went to my website, filled out the contact form, and it went from there.

    A few things I’m considering;
    – Adwords, which I don’t use.
    – More Facebook marketing, which I don’t find hugely successful.
    – Added a blog to my website. Simple, generic hints and tips which I think would benefit the SEO of my website.

    My problem is that I haven’t really focused in on a certain type of client. I don’t really push local business, I usually try and say that I’m happy to work for clients no matter where they’re based.

    Like I mentioned, I like the way my website looks and feels, but I’m thinking that I might need some sort of additional page, probably working as the home page which is a bit more SEO friendly. Or, alternatively, making another website which pushes SEO a lot more.

    Does anyone have any suggestions or ideas?

    Website should be in my signature, but it’s http://ckgd.net/

    #1180140
    IncredibleCo
    Member
    • Total posts: 406
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    Hey dude.

    I’ve got a 24″ monitor running at 1920 x 1080 and your website still felt too big.

    Regardless – if I were you I would focus on getting clients that need repeat business. One idea would be to be the go to guy for club / pub venue posters which are usually needed every week.

    Repeat work like that is what you need unless you’re prepared to dig in and really learn about online marketing and such.

    Going off your previous post – I’m not sure that’s your thing.

    Best – Phil.

    #1180141
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,565
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    My problem is that I haven’t really focused in on a certain type of client. I don’t really push local business, I usually try and say that I’m happy to work for clients no matter where they’re based.

    I think the point you’ve made here is important. Without narrowing down your focus, you’re left competing for broad terms like graphic designer, web design, logo design, etc. These terms are competitive and it will be tough for your pages to rank highly, especially because they are very light on text.

    One way to narrow your focus (and therefore reduce the competition) is by location, but there are other ways to narrow down too. If your clients are largely non-local, what other characteristics define them? For example if you serve corporate clients (rather than small businesses) then you’ll have a better chance of ranking for Corporate Web Design (less competition) than you would for Web Design.

    But you don’t have to arbitrarily exclude yourself from some markets. If you serve both you can create a page for “Corporate Web Design” and a page for “Small Business Web Design”. In each page describe how your service works for this type of client.

    The first thing I’d recommend though is to create a dedicated page for every service you deliver. And be specific (business card design, annual report design, product packaging design, etc). Each page should outline what a customer would want to know about this service to hire you (your methodology, work examples, how your service differs from average, and spell out what they should do next to work with you).

    Instead of having 5 service pages, you could have 30 or more highly targeted pages (the more the merrier). Your traffic should rise accordingly. Bonus: This is exactly what you need to make a successful Adwords campaign too, allowing you to advertise for a range of specific search terms.

    Good luck!

    Dave

    #1180142
    Byron Trzeciak
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    • Total posts: 423
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    Hi There,

    Dave has brought up some good points
    – Individual pages per service
    – Package break down and an idea of costs if applicable

    I like the look of your website and I think your designs stand out and are presented in a way that catches the attention. I agree with Phil in that when I click on the portfolio items, even on 1920, the control buttons for the slider are off the screen and some of the portfolio items. The other thing was that some of the design shots become pixelated most likely from the slider. Again that’s more design that SEO.

    In terms of traffic a blog is a great way to get more traffic and necessary in my opinion but you need to find a way that suits your personality. For most people writing a small thesis each week usually gets dry pretty quickly and stops the moment it’s discovered as boring and mundane. Your business is visual so working with video for content marketing is a great way to develop content and then repurpose it into both audio and text for your blog.

    For example create a short video on the benefits of graphics design (you’ll come up with something more exciting of course) and highlight some of your work and the benefits it’s had for clients. Video can go on youtube/vimeo and whatever else. Strip the audio and put it on soundcloud, itunes if you go the podcast style etc. Then transcribe the audio into text and put the video, audio and transcibed text onto your blog.

    This way you’re not only producing content but you’re able to use that content across sites that have lots of traffic as well as attract organic visitors.

    Hope it makes sense and you can find a method that works for you.

    #1180143
    MichaelDigital
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    • Total posts: 140
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    Well join the rather massive club old son – you do know that the internet has billions of websites published, and a large portion of these are businesses both local & international right? From the tone of your post I gain the impression that you live in your own private Idaho – in order to promote your website and encourage people to use your services you first of all need to focus on getting your website seen by the right people. You do this by adopting a multitude of techniques- get your business details loaded on a Google+ page with precise biz details (called a ‘Citation) this puts you on the local map; then register the same details on a lot of local directories online (there are always lots) this syndicates your biz in the local internet zone. Then you can produce short information videos, upload these to YouTube, make the videos informative about aspects of your services – 2 mins max -then optimize the videos to appear in Google searches for keywords related to your business area that folks would use to search. Then build a business Facebook page with a relevant title – link this to your social media integration on your website. Post to the biz page and spend $5 a day on dark Facebook advertising targeting people in your local area that would be interested in your services (yes you can do this in Facebook advertising) – By this time you will be incrementally adding to your online presence – like ‘compound interest’ and building rapport with people online. Install a chat module on your website so you can talk to visitors directly, describing your services and building relationships – steadily publish more online advertising targeting your niche. This is the type of activity you can do to build your business – it costs mostly your time, with a minimal Ad-spend. There is more, but i don’t want this to go on too long.
    Oh, and partner with a marketing person, graphic design is not really what website building is all about these days – aesthetics are very much eclipsed by marketing intention and utility-once your visitor has gone ‘nice looking site’ they need to be able to purchase whatever is being offered, have their email taken and added to a data base for follow up messages – get some kind of up front value, (Gary Veynerchuk calls this the ‘jab jab jab -right hook’) websites are no longer just design platforms to gain industry awards, they have to work for the client in promoting their biz online and serving their customers.

    #1180144
    ckgdesign
    Member
    • Total posts: 48
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    I did read all of this, over 12 months ago.

    Recently I’ve totally rebranded myself and I’m putting more time and effort into marketing and I remember making this thread, so I did re-read it.

    I redesigned my website:
    https://www.ckgd.net/

    And… I’m also working on a ‘local’ page, located at:
    http://www.chriskoch.com.au

    The second is essentially a one page re-direct with a call to action at the end.

    I had some trouble creating a Google location, but it shouldn’t be far anyway now that it’s sorted. I think this will help me.

    I’ve created a blog and I’m working on some content specific pages which promote to certain industries like you mentioned, Dave.

    Anyway, I’d love some more feedback if possible. I’m going to reply to what you all say this time as I forgot to last time. It’s taking a lot longer to do all of this than I thought, but I’m slowly getting there.

    Thank you all!

    #1180145
    MichaelF
    Member
    • Total posts: 34
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    Website is looking good mate. You are one talented person. Great work on all the social media pages as well.

    A few suggestions:

    Put yourself in your clients shoes. What are you doing to convince them to go with you instead of someone else? Sell that point. Sell it big.

    And add some testimonials/reviews either on your website or social pages. Customers love to see real feedback from previous clients detailing their positive experiences.

    Don’t be afraid to ask clients for these. If the service you provided exceeded their expectations, they feel good letting other people know of their experience.

    Lastly, the server response time is not good. If you are starting to target local, get a local server.

    Hope this helps :)

    #1180146
    nduell
    Member
    • Total posts: 57
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    The website looks great, and the front page has a nice flow to it. However, I am not many people will get to see it. The loading time is on very slow side. It took 20 seconds for the website to load on my computer.

    Running the basic speed tests on pingdom points to some big problems that you should look at. (https://tools.pingdom.com/#!/dNRwSL/https://ckgd.net/)

    Namely the front page is 2.8 mb, this way too big it should no more than 0.6mb. There also seem to be an issue with SSL connections that you may want to check out what the issue is. Lastly, the connection is slow. i would suggest moving your website to a local hosting company.

    I hope I was not too harsh.

    Cheers,

    Nick

    #1180147
    Byron Trzeciak
    Participant
    • Total posts: 423
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    Hi Chris,

    Well done on the update, I have a faint memory of what it previously looked like.

    Agree with the comments above, it’s too slow to load. The biggest issue being that huge slider at the top. I’m just not a fan of sliders as they take up way too much space and usually provide little to no value to your visitors and result in less conversions.

    Secondly, you’re SEO optimisation is fairly poor. You hardly mention the location of your business across the site nor do you optimise for it in Title tags or anything like that. You should learn about Local SEO and try to optimise your site accordingly. I realise this is probably a business choice and I agree it’s not necessary for clients to work with you but it can be beneficial to attract local business organically.

    Cheers

    #1180148
    ckgdesign
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    • Total posts: 48
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    Thanks Michael!
    Yeah, I’ll have to get some testimonals – that’s a nice idea. I guess I’ve been too shy to ask, but I probably should. It is a good look, that’s for sure. I’ve tried putting myself in the clients shoes moreso in my http://chriskoch.com.au page, with more keywords and an explanation a little bit… simpler.

    Thanks also, Nick!
    I felt that it was a bit slow, and I’ve tried speeding it up a little bit today and will work on it more. Is the SSL issue you talk about just on Firefox for you? I see an error there regarding images, but no where else. I think I’ve fixed it now though (if you could take another look, that’d be awesome!). Definitely not too harsh, I’m after harsh criticism.

    Cheers Bryon,
    I don’t expect you to remember… haha. But, it had a grid of my work with very little SEO or text. It was more just a visual look at each of my projects.

    The huge slider says that it’s 500kb or so, image included. To me that’s not too slow, but perhaps I’m wrong and it’s not loading as it should. I am concerned that it’s all taking to long to load, like I mentioned above. The response time of the server is whats taking the longest amount of time, by the look of it.

    SEO is one thing I’ve tried to work pretty hard on. I’m by no means an expert, but I’m working on it slowly but surely. I’m a fan of getting local clients (I want them), which is why I’ve setup that .com.au page. You’re right though, it’s in very little title tags and across the site as a whole.

    Ugh, it’s kinda frustrating. I feel like I need to get more referral links from other sites too. I’ve submitted my website to a few portfolio showcase sites to try and help with that.

    Anyway, thanks for the suggestions so far. I think the main thing I have to work on is it’s speed.

    #1180149
    bb1
    Participant
    • Total posts: 4,485
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    ckgdesign, post: 238122, member: 59271 wrote:
    And… I’m also working on a ‘local’ page, located at:
    http://www.chriskoch.com.au

    The second is essentially a one page re-direct with a call to action at the end.

    Just from a laymans perspective when I jump to this landing page the call to action I see is ”G’day my name is Chris”. The marketers say you have 7.23 seconds to grab my attention, you just lost a big chunk of that, and I cant find quickly and prominently what you are offering me without having to scroll down. At least move G’day up the page so what you specialise in appears when I open it. I have tried Edge, chrome and firfox.

    #1180150
    J.Zkan
    Member
    • Total posts: 87
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    I was just thinking the same as Bert +1

    #1180151
    roxanne40
    Member
    • Total posts: 82
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    You know what I think would look good. a picture of yourself on the website. If you are marketing yourself ( which you are – Chis Koch you need to put yourself “in the picture”.
    As a buyer I would feel more confident with your services if I could see who you were.
    Just a thought!

    #1180152
    steve201
    Member
    • Total posts: 278
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    Hi Chris –

    Just a few observations about your website which may help –

    The home page doesn’t really capture a prospects details nor offer them anything in return.
    The colours on the site are rather bleak.
    The website takes far too long to load on my browser
    The website does not emotionally relate to a situation your customers and prospects are facing – does the website answer their concerns?

    I’d simply make the website centred around solving one issue, like web design for example, but incorporating services in graphic design etc to do the web sites.

    SEO Google Ads Facebook are great – but keep it simple and interactive – and relevant to your target market and they will come.

    Steve

    #1180153
    Captain Tali
    Member
    • Total posts: 21
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    Hi there!

    I agree with many of the comments above; you have a lot of room to utilise some pretty handy keywords. The description for your homepage used them well but I noticed this wasn’t the same for the individual service pages.

    Make sure you use the keywords that you’ve inserted in the backend of your site in your web copy (as smoothly as possible). This doesn’t mean that you have to sacrifice the readability of your writing but at least allows Google to pick up on some relevant words.

    Writing blogs is a brilliant idea but make sure your content is still interesting – quality content always wins because it’s more engaging. I noticed your resources page and am wondering if this is your blog page? If so, it can be a little confusing for your viewers to navigate to…

    Lastly, have you considered using Google Analytics to track your site’s performance? At the very least you can gauge where people are dropping off and how engaging your site is.

    All of the best :D

    -Tali

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