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  • #981462
    tweeddrafting
    Member
    • Total posts: 12
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    Hello

    I am a sole trader that has recently launched my own business. It is an online based business that offers architectural drafting assistance to small to medium sized architects, interior designers, building designers, builders and developers. It is called Virtual Drafting Assistant.

    I seem to be getting great feedback about the idea from the target market but am struggling to get some concrete customers. The building industry is just ramping up for the year and I am expecting the beginning couple of months to be slow but I am really after marketing ideas.

    As most advice is targeted to small business selling products to the general market it doesn’t really apply to me. I am hoping that flying solo will be the place that will provide some advice and tips on marketing business to business services.

    I look forward to participating in this community.

    Laura

    #1130576
    Jodie McLeod
    Member
    • Total posts: 345
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    Hi Laura,

    Welcome to Flying Solo and apologies your post was held up in moderation for a few hours. I’m sure you’ll have a few responses in no time to help with B2B marketing. In the meantime I’ll check if we’ve got anything on the site that specifically applies.

    Also – you might like to include a signature on your posts by clicking “control panel” in to the left of the grey bar above and filling in your details.

    Best of luck,

    Jodie

    #1130577
    Michelle Johnson
    Member
    • Total posts: 97
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    Welcome to the forums! Best of luck with your new venture, I hope you find the advice you’re looking for here :)

    Michelle

    #1130578
    John Romaine
    Participant
    • Total posts: 1,108
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    Laura, is this your site?

    http://virtualdraftingassistant.weebly.com/

    #1130579
    tweeddrafting
    Member
    • Total posts: 12
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    Hi all,

    Thank you. Yes John that is my site. It is still a work in progress and all feedback is welcome!

    Jodie I have now filled in my details thank you.

    #1130580
    PRO
    Member
    • Total posts: 450
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    Hi Laura

    Welcome to the forum
    I think this year is looking good in the building industry, town planning has been very busy for this time of year and law firm has been doing heaps of conveyancing and Off the Plan contracts.

    People in the industry tend to be loyal and use the same person for a long period of time. Trying to target other start ups may help, also your service may be helpful to customers who are trying to work out what they want.

    We often have people who do a rough hand drawn layout for their house and then need someone to draw it up and offer feedback.

    If you would be happy to do that sort of thing, do up a pdf brochure aimed at that sort of thing and I will be happy to send it to people who contact us for that sort of thing

    regards

    Darryl

    #1130581
    TheGoldenGoose
    Member
    • Total posts: 860
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    Where are your target audience congregating? Which websites are they on? Which trade shows are they visiting?

    #1130582
    Brent@Ontrax
    Member
    • Total posts: 336
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    Welcolme to the Forum.

    Trade Shows and direct marketing to your target audience is always good, and referrals from your existing clients is critical.

    Have you also had a look for a Meet-Up in your area, if there’s none available, you can organise 1 and get to meet other business owners face to face.

    Good Luck with your venture.
    Brent

    #1130583
    Divert To Mobile
    Member
    • Total posts: 2,751
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    Hi Laura,

    I would go through the yellow pages and get the postal addresses of all the architects, interior designers, building designers, builders and developers and post them out a letter offering your services.

    Steve

    #1130584
    John Romaine
    Participant
    • Total posts: 1,108
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    tweeddrafting, post: 148124 wrote:
    Yes John that is my site.

    Hi Laura,

    Get your own domain/site and start promoting your own property.

    #1130585
    procnetservices
    Member
    • Total posts: 21
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    Are there any LinkedIn groups you can join and develop your network of fellow members?

    cheers
    Scott

    #1130586
    tweeddrafting
    Member
    • Total posts: 12
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    Thanks everyone for your ideas and your welcome.

    My own domain is on the cards John, I am aware that a free account is not ideal but it serves its purpose at the moment.

    The mail out is something I am planning on doing, thanks.

    Darryl, thank you so much for the offer of referred customers. It is something I may look at. I don’t want to diversify too much at the moment and design drafting is a pretty established niche to enter into. There are many many more drafters that specialise in that area than outsourcing to established practices.

    I think it’s time to put some of this advice to good use!

    #1130587
    LisaK
    Member
    • Total posts: 107
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    Hi Laura,

    You can use the online tools Google gives businesses to find your market, what are they searching for and what is interesting them. If you use the free Google Keyword Tool https://adwords.google.com.au/o/Targeting/Explorer? You can find lots of information about your target market. That information can be used not only for online advertising but also for offline promotion.

    Advertising online is still a good option for business to business marketing. Paid Adwords can be really targeted down so you don’t waste lots of money. Then there is SEOing (Site Engine Optimisation) your business to appear in the free listings. This takes longer and is a long term commitment but in the long run it is more economical and effective then Adwords.

    Good Luck, I hope this was of some help to you.
    LisaK

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