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  • #1231942
    Tatras
    Participant
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    Hi Everyone,

    It’s great to find this site after a long search for business guidance.

    My partner and I have started an import business through contacts in Europe.

    Our first import product will be an established and popular food item from Europe that has demonstrated consistent sales across Europe, UK and the US.

    As we are a very small start-up venture we are examining the option of enlisting grocery food brokers to bring our products to the shelves. This will help remove the marketing, promotional and distribution issues from our business as we simply do not have the personnel or experience in these areas. Our role is purely importing of the product.

    My question is can anyone provide any guidance/tips or recommendations on how to approach these food brokers? I have heard good and bad stories but never anything from a business who has actually used them.

    Thank you in advance.

    Kevin

    #1231943
    Paul – FS Concierge
    Keymaster
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    Hi And Welcome to Flying Solo Kevin. It is great to have you!

    Thank you for joining our community and posting.

    I hope you find the answers you are looking for.

    Cheers
    Paul

    #1232022
    Leetait
    Participant
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    Hi there Kevin,

    I have not had experience with Food Brokers, however as a provider of strategic business services I can provide some points for your consideration. I am assuming that this is your first attempt at importing and distributing food products, so I would suggest adopting a specialist or niche perspective. In other words, don’t attempt to emulate the big brands buy trying to get onto the shelves of Coles and Woolworths. Instead, aim for the local, niche product stores like Super Barn and IGA, and then find a Food Broker that specialises in offering products to these retailers. In regard to how to approach the broker, you should apply normal commercial processes, such as seeking a Request For Proposal (RFP) from three different brokers. An RFP will allow you to define your special requirements, set up competition between brokers and then evaluate each broker’s proposal against your requirements. All you then need to do is pick your preferred broker and negotiate a final agreement.

    Regards
    Jason

    #1232024
    Paul – FS Concierge
    Keymaster
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    Thank you for your reply Jason @leetait

    #1232071
    Tatras
    Participant
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    Hi Jason,

    Thanks very much for your comments re food brokers. The RFP sounds like a vey good plan. There are quite a number of organisations in this field so an RFP will save us a lot of time I would imagine.

    With regards to IGA, Foodland and the like, they will absolutely be amongst the groups we will be approaching.

    Hopefully, I can report back here soon with some news of our experiences.

    Thanks again for your comments.

    Kevin

    #1232113
    Paul – FS Concierge
    Keymaster
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    Good luck with your plan Kevin!

    Cheers
    Paul

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