Home – New Forums Marketing mastery Newsletters Yes or No

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  • #991081
    MissSassy
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    Hello FS

    I am curious to read about your love or hate of newsletters?

    Personally I send out a monthly newsletter with exclusive information that I don’t publish anywhere else (VIP content) and I have also just added some contributors to my newsletter to help my subscribers further.

    What do you have for your subscribers?

    #1179866
    bb1
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    As the reciever of newsletters from various sources, I find that after 1 or 2 they become repetitive, and as such the impact is lost very quickly.

    #1179867
    arrowwise
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    As long as your database are very eager to read your next newsletter they are fine. Once it becomes something you are forcing down peoples in boxes it is basically SPAM. In general posting to social media is a less evasive opt-in situation and it doesn’t clog up peoples primary email system.

    #1179868
    Zava Design
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    But do remember that on Facebook at least, unless you’re willing to pay to “boost” (promote) a post, only around 10-15% of your group members will see each post in their feed. Something to factor in when balancing up pros and cons of different channels.

    Email newsletters can still be a VERY effective means of reaching opt in users. There are numerous “bloggers” that make a healthy income solely from their newsletter offers/sales, their site carries no advertising or affiliate links. But you need to offer something of value.

    #1179869
    Ryinth
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    Newsletters can be invaluable – so long as you’re always sending relevant content or deals, and don’t send too often as to become spam. :)

    They’re an excellent way to directly connect with your clients, so use them to your advantage (and take advantage of sign-up offers :) ).

    #1179870
    ckgdesign
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    I feel like I need to do this more often. I think if you can send out a newsletter maybe every month or so, that’s probably a good thing.

    If it’s weekly, I doubt people will bothered to read it and would be more likely to unsubscribe.

    Make your first one feel relaxed and not too pushy, in my opinion. Or, if you’re having a big sale which you don’t usually have, go the exact opposite way.

    #1179871
    IncredibleCo
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    I think it depends wholeheartedly on the quality of your newsletter content.

    #1179872
    gareths
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    Personally, I’d rather not receive newsletters from anyone.

    Too many times I’ve been to networking events and handed out business cards only to find newsletters and other offers in my inbox that I did not ask for. When I ask them to stop, noting that I didn’t submit to receiving their news, it can be a frosty and hostile reception from the sender.

    I do however know they are seen as a valuable marketing tool, and if I had something relevant and interesting to say I might consider using one myself.

    #1179873
    Ryinth
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    gareths, post: 210061 wrote:
    Personally, I’d rather not receive newsletters from anyone.

    Too many times I’ve been to networking events and handed out business cards only to find newsletters and other offers in my inbox that I did not ask for. When I ask them to stop, noting that I didn’t submit to receiving their news, it can be a frosty and hostile reception from the sender.

    Well, that’s bad business practice. :/ The tool shouldn’t be blamed for the way it’s used.

    #1179874
    gareths
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    Ryinth, post: 210065 wrote:
    Well, that’s bad business practice. :/ The tool shouldn’t be blamed for the way it’s used.

    I’m not sure what you mean. Am I not within my rights to request people don’t use my business details to push their own agendas?

    #1179875
    Ryinth
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    gareths, post: 210066 wrote:
    I’m not sure what you mean. Am I not within my rights to request people don’t use my business details to push their own agendas?
    People sending you newsletters you didn’t ask for is a bad business practice. It’s actually against most mailing list company’s policies (enough reports can get your account banned).

    But the tool itself (newsletters) aren’t a bad thing – they aren’t universally bad because some people use them poorly.

    #1179876
    bb1
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    gareths, post: 210061 wrote:
    Personally, I’d rather not receive newsletters from anyone.

    Too many times I’ve been to networking events and handed out business cards only to find newsletters and other offers in my inbox that I did not ask for. When I ask them to stop, noting that I didn’t submit to receiving their news, it can be a frosty and hostile reception from the sender.

    I do however know they are seen as a valuable marketing tool, and if I had something relevant and interesting to say I might consider using one myself.

    Hey Gareth, I agree getting people to stop is the hardest part.

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