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  • #966694
    draz
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    • Total posts: 9
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    To those that have set up an online business, how did you go about advertising your product or service offline?

    #1020225
    QS Supplements
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    • Total posts: 16
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    were just starting to hang up posters at sports clubs and also flyers on windscreens outside popular gyms. begin this week so results yet to show. hopefully will hit our target market
    how about you, what sort of online business do you want to promote? think about your target
    good luck

    #1020226
    seb
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    Hi QS. I ran (then sold) a successful premium SMS service, and our offline advertising started with handing out cards around nightspots on friday/saturday evnings. Costs were a few hundred dollars to get a few thousand business card ‘flyers’ and a few hundred dollars more to hire promo staff to do the hand outs. From there we moved to radio advertising then tv (once the budgets picked up). Best thing to create a buzz about your product/service though is to throw a free event somewhere. We sponsored a charity event outdoors (with the aim to be immortallised in google maps when they did the high res Sydney fly over a few years ago) and it created a heap of publicity.

    #1020227
    Accounts Studio
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    • Total posts: 516
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    Can you get some PR? If you do an event as Seb suggests then the papers should pick it up for free. It really depends on your product and target market – glossy mags tend to only work (in my experience and feedback from those I know) if you are placing an ad on a longterm basis, flyers tend to have dubious results too. What is your business / target market?

    #1020228
    Hugh Thyer
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    There’s not enough info in this post for anyone to give you USEFUL advice.

    What is your business? Are you selling pet food? Is it a dating site? Office furniture to small businesses? You’d tackle all these in completely different ways. You go offline to find your target market and get a powerful message in front of them. We need to know who your market is, and what your message is before you get any useful advice.

    #1020229
    QS Supplements
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    • Total posts: 16
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    What would you guys advise us to do? What sort of event can we host for free and how can we make sure people do actually come?
    Is the flyer idea not good? Its just that we cant advertise in those gyms since they usually sell supplements themmselves.
    Any ideas that would help our company get out there would be very appreciated

    #1020230
    seb
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    • Total posts: 35
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    QS Supplements, post: 24171 wrote:
    What would you guys advise us to do? What sort of event can we host for free and how can we make sure people do actually come?
    Is the flyer idea not good? Its just that we cant advertise in those gyms since they usually sell supplements themmselves.
    Any ideas that would help our company get out there would be very appreciated
    I’m assuming your product is supplements…
    How about this idea for an ‘event’ .. it’s summer, go to one of the major beaches and have a couple of ‘well built’ promo models in board shorts behind some sort of stand.. could hire a humvee or something to attract attention if it fits in with your business look and feel, throw up a temp car wrap a couple of printed flags and give out a heap of product. Get local radio on the ball, saying you’re going to give out a couple of grand worth of product… best bet would be to piggy back off something that’s already happening to leverage their marketing. That should give you some inspiration… depends on your target market though, you’ll have to look at if the models alienate or inspire your market….
    #1020231
    Anonymous
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    Hi QS,
    Just a reminder that some of your products are classified as therapeutic goods, so specific advertising and promotional rules apply. If you haven’t already, I’d suggest making yourselves very familiar with the regulations before you invest too much time and money in promo, PR or marketing campaigns.

    It might be tempting to think you can fly under the radar, but the more noise you make and the more successful your campaign is, the more likely your competitors will be to dob you in to the regulators and make things difficult and expensive for you.

    The TGA has info here if you need to check it out: http://www.tga.gov.au/cm/cm.htm

    All the best,
    Jayne

    #1020232
    mike@engagemarketing
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    Hi Guys,
    Yesterday I did a blog post on this exact topic of marketing an online business offline.

    You can view it here:

    http://www.engagemarketing.com.au/blog/

    Hope it helps.
    Cheers

    #1020233
    draz
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    • Total posts: 9
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    Hi all,

    the business which i’m going to be running is an online organic retail store. Specialising in mixed fruit and veg boxes. Later on we look at expanding to sell individual items as well.

    Cheers for the response guys.

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