Hi everyone, I have a new small business located in the lovely Yarra Valley. I make granola and breakfast cookies (muesli). OMG Granola is a premium product (i.e. it has high quality expensive ingredients) and that makes it harder to attract interest from retailers in stocking it because of their profit margins. I’m about to attend a trade show in Sydney to see if it’s worthwhile pursuing stockists or whether I should just limit myself to markets and local food stores. Any ideas?
Hi and welcome!
What a delicious sounding venture you have going on!
First questions, do you have a website? I think if you’re going to go after retailers, you have a professional online presence.
Second, you’ll probably need a marketing kit you can distribute to potential stockists.
Third, social media would be great for attracting health foodies to your website, if they were able to order supplies online …
Happy to have a chat about this with you on Monday, if you’re interested. My number is available on my website – just click the link below and give me a call.
Congrats on starting your business. The feedback from retailers is priceless. It’s obvious what you want – your products on shelves. But you need to be consumed with “what can I offer to them?”. Your best bet might be to seek out shops or companies with similar values to your own – they’ve already dealt with issues relating to quality ingredients and profit margins, and likely have an audience who is willing to pay more for quality.
Hopefully you’ll get some more specific advice from people who have been down this path. Best of luck.