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  • #998911
    littlechef
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    • Total posts: 19
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    Hi everyone,

    I am interested in starting an online store specialising in hiring designer clothes however I am not quite sure where to begin.

    What I want to know if for example I buy a dress costing $500, how do I work out the hire fee for that dress? Also on top of that fee do I expect a bond to be paid which will be returned once the garment is returned back to me in original condition. How would that all work?

    Do I charge the customer for having the garment mailed to them and then back to me? Do I charge them extra for dry cleaning or do I incorporate these fees into the fee to hire the garment?

    Would love to hear your opinions

    #1216703
    gavinator
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    • Total posts: 6
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    Hi,

    We make software that manages bookings and have a number of our customers using us for dress hire. Here are some suggestions:

    • Check out other dress hire sites and see what they are charging. Some dresses are quite popular and appear on multiple dress rental sites so you will be able to get an idea from that.
    • You can ask for a deposit, but anything that causes friction in the checkout process will hurt conversions so personally I think it is better to factor it in to the rental price.
    • Similarly for delivery. Keep it super simple and transparent (and make sure it is easy for customers to return items).
    • Include the dry cleaning cost in the rental price. Your customers don’t need to know about that – although they definitely want to know it is being cleaned between rentals :-)

    Finally, here’s an article for inspiration: https://www.themuse.com/advice/what-weve-learned-a-qa-with-rent-the-runways-founders

    HTH, Gavin.

    #1216704
    Paul – FS Concierge
    Keymaster
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    Hi [USER=98761]@littlechef[/USER]

    I think your best bet is to research the industry to find the answers – what do the category leaders do?

    This should point you to best practice.

    To the second paragraph, make it easy for customers to find and buy from you. I would build in all costs into the final price so that the customer makes a single payment and make sure any deposit is returned lightning fast.

    When I saw your post, I recalled listing to a podcast you might like so I looked it up for you:

    https://www.stitcher.com/podcast/national-public-radio/how-i-built-this/e/51037589

    #1216705
    elissa.doxey
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    • Total posts: 145
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    There’s a great documentary that Lily Allen did on her version of a designer clothes hire business, including the focus groups, market research & cost blow-outs that she experienced. Might be worth a look, especially because her business model failed…

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