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  • #982188
    Graham Pinning
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    So I’m looking for an SEO company.
    I have heard all about James Schramcho and Melbournce SEO and i know they are great company’s but I’m sure they outsource to India.
    So i started to look for an SEO company in India and found, http://www.brainworkindia.net/seo-plans.html
    Do you think there is a big difference between them and an Aussie provider?
    Who do you use?
    Thanks for any help.

    #1135454
    Meat Lover
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    Don’t outsource as task like that unless you are 100% sure that you will get what you intend to get. Most people will blindly outsource and get poor quality backlinks, spam, or nothing at all.

    The worst thing that could happen is that they will do such a bad job that your site will actually get penalised in search engines. Not good.

    With something like that, it’s worth spending more to make sure it gets done properly, not just a cheap quick fix.

    #1135455
    pauls
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    While many outsource some or all of link building activities, the difference between you doing it and an SEO professional doing it is risk & direction.
    With any partner there will be teething issues and you will likely go through a few before finding the right match.
    Two layers of SEO professionals should hopefully result in stronger strategies.
    So given the savings vs. returns vs. high risks, I would be recommending you look for someone who at minimum has been servicing the local market for 3+ years and has a heap of testimonials (new & pre panda & penguin) you can call with results you can see.

    AND if your going to outsource ensure you have independent reporting.

    #1135456
    cino
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    There are some great Indian SEO companies out there, but it’s like looking for a needle in a haystack.
    I’ve found that if you know what you want then it’s safe to go with Indian SEO companies (or any other SEO company for that matter). You can find great content writers, link builders etc BUT the point is a fair bit of micro-management is required, at least for the initial stages of hiring where you need to review whether their work is up to scratch with what they claim to be able to do.

    So my point is that if you don’t know what it is you want/need for your website then you are likely to be duped into some contract that is going to see little benefit for your website (or worse as Meat Lover correctly suggests).

    I think as a business owner not skilled in SEO, the general advice I would give would be to review each new SEO company with the following mindset/questions:
    1. how “hands on” are they? – do they give a sh*t about your business? Do they understand what it is you do and what it is you want?
    2. communication – are they keeping you up to date with what they are doing? are they willing to explain what it is they are doing to help your site? are they even willing to speak (eg skype) to you?
    3. clear milestones and reporting – there should always be some sort of short term and long term objectives that can/need to be met – this can be in terms of traffic, rankings or whatever else it is that you want from SEO.
    4. can they give clear references of previous work – check these yourself!

    While the above doesn’t guarantee you from the more technical details (e.g. poor SEO strategy that might cause harm to your website), it will help filter out most of the “one strategy fits all” SEO companies which are usually the bad eggs. Review each SEO business for short periods first before you ever make a decision to sign up to a longer term contract.

    With outsourcing SEO it really is “buyer beware”, you can’t simply hire someone up and expect things to run smoothly :)

    #1135457
    Meat Lover
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    Sorry I just want to clarify my post, that I was referring to outsourcing it overseas to somewhere like India. I wasn’t suggesting you should undertake SEO yourself if you’re not an expert.

    #1135458
    JohnW
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    Hi Graham,
    I’m sure the incidence of incompetent and/or SEO scammers is much the same all over the world.

    You will need to be as diligent culling the Aussie incompetents and/or SEO scammers.

    The best tips I can offer are…

    • If they start talking about link building before they have assessed whether you need ONE link, run away!
    • If they talk about targeting and charging based on “x” numbers of keywords, run away!
    • If they offer a FREE SE audit that spits out all manner of irrelevant numbers about your site, run away!

    IMHO, The single most important attribute in a page’s ranking in Google is the level of competition for the search phrase in Australia.

    If you want to rank #1 for the same phrase on G USA, you probably need 50-times the ranking points that you need to be #1 on G Aust.

    There are so many Australian search markets where link building is a waste of time and money either because links are not needed or because an overseas SEO hooks into links that are irrelevant for Aust search results.

    Who is likely to have a better knowledge of G Aust’s ranking requirements? A good Aust SEO or an overseas SEO that rarely plays in the Aust search space?
    Regs,
    JohnW

    #1135459
    Graham Pinning
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    • Total posts: 10
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    Thanks everyone for your feedback. I think ill start going through the aus providers until i find someone good at a price i can afford. thank you!

    #1135460
    seocourse
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    Graham Pinning, post: 154269 wrote:
    So I’m looking for an SEO company.
    I have heard all about James Schramcho and Melbournce SEO and i know they are great company’s but I’m sure they outsource to India.
    So i started to look for an SEO company in India and found, http://www.brainworkindia.net/seo-plans.html
    Do you think there is a big difference between them and an Aussie provider?
    Who do you use?
    Thanks for any help.

    I know James, has his own company. I’m 99% he is not outsourcing to India Graham.

    #1135461
    Rick | Visible
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    • Total posts: 37
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    JohnW, post: 154335 wrote:
    Hi Graham,
    I’m sure the incidence of incompetent and/or SEO scammers is much the same all over the world.

    You will need to be as diligent culling the Aussie incompetents and/or SEO scammers.

    The best tips I can offer are…

    • If they start talking about link building before they have assessed whether you need ONE link, run away!
    • If they talk about targeting and charging based on “x” numbers of keywords, run away!
    • If they offer a FREE SE audit that spits out all manner of irrelevant numbers about your site, run away!

    IMHO, The single most important attribute in a page’s ranking in Google is the level of competition for the search phrase in Australia.

    If you want to rank #1 for the same phrase on G USA, you probably need 50-times the ranking points that you need to be #1 on G Aust.

    There are so many Australian search markets where link building is a waste of time and money either because links are not needed or because an overseas SEO hooks into links that are irrelevant for Aust search results.

    Who is likely to have a better knowledge of G Aust’s ranking requirements? A good Aust SEO or an overseas SEO that rarely plays in the Aust search space?
    Regs,
    JohnW

    I am not sure if I agree with your list to be honest John. I do know, you understand how SEO works. So it is just a perception thingy :)

    If they start talking about link building before they have assessed whether you need ONE link, run away! – Almost all websites need additional links. Sure there are enough websites where you can optimise their current linkprofile into something favorable or it is just a matter of onsite optimisation. But those are in minority, by far. So It’s a pretty safe guess they will need links.

    If they talk about targeting and charging based on “x” numbers of keywords, run away! – that’s just a sales term and doesn’t mean the quality is bad perse. It could/should be a red flag.

    What would worry most is if the SEO company starts talking about the quantity of links you will be getting, I would run away.

    Anyway you raised good points/

    #1135462
    seocourse
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    I agree with Rick
    the amount of keywords is a sales reference.
    The job I do for a small mum and dad, shop in Merimbula is not the same amount of work that I do for an Retailer with 2000+ products therefor 2000 potential keywords.

    right?

    #1135463
    James Schramko
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    Graham Pinning, post: 154269 wrote:
    So I’m looking for an SEO company.
    I have heard all about James Schramcho and Melbournce SEO and i know they are great company’s but I’m sure they outsource to India.
    So i started to look for an SEO company in India and found, http://www.brainworkindia.net/seo-plans.html
    Do you think there is a big difference between them and an Aussie provider?
    Who do you use?
    Thanks for any help.

    Hi Graham,

    I am 100% sure I dont outsource to
    India. In fact, all of our work is done
    in-house with full time employees.

    Regards
    James Schramko

    #1135464
    Shout Out Digital
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    Some really good posts on here to help you out. It’s difficult looking for an SEO company that is legit to be honest because spammy links unfortunately still do work so they will give you all this sales talk by sowing you current client results etc etc but you may not know if these results are from black hat spam techniques that will get you penalised in the future.

    I think from my perspective, the biggest thing to look out for from an SEO company is ‘communication’. This is the key to modern SEO as to do white hat SEO (non spam), your SEO specialist needs to know your business inside and out to promote the right linking methods.

    I would also be asking questions on what sort of linking methods are they using and if they can provide a number of examples. I am not sure if this is allowed according to the forum rules but maybe you can post those examples here to get feedback to see if they look good or not.

    I also agree with John W in some way that most companies should not be charging by how many keywords nor should they be charging by ow many links they provide. Some links can take longer to get than others and especially quality links. Looking for a company on how many hours per month makes much more sense.

    Good Luck on your search.

    #1135467
    James Schramko
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    • Total posts: 6
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    Graham Pinning, post: 154269 wrote:
    So I’m looking for an SEO company.
    I have heard all about James Schramcho and Melbournce SEO and i know they are great company’s but I’m sure they outsource to India.
    So i started to look for an SEO company in India and found, http://www.brainworkindia.net/seo-plans.html
    Do you think there is a big difference between them and an Aussie provider?
    Who do you use?
    Thanks for any help.

    The main issues with SEO service provision are these:

    1) do you know the process they use

    (many will do things that offer you no value such as forum profile spamming, mass splog links, mass automated directory submission. White hat, post penguin, post panda SEO is more about content than back-link placement.

    2) are they a good cultural fit with the target audience

    Some non English countries have grammer that may be technically correct yet not be congruent with the style of the customer. India in particular has style difference to the west when you compare them to the Philippines where US English is very common and taught in every school. They are one of the top English speaking countries in the word. Ask for samples.

    3) Can they be reliable

    Wholesale SEO companies are notorious for unreliability. Especially performance fo the work and reporting on the work. Look for word of mouth referrals. Dont use a company who sends you unsolicited bulk email.

    Make sure they do the work in-house. If they are a re-seller they may have supply issues.

    Test their response to a pre-sales enquiry. See that it is within your expectations. See that it is even answering your question (this might shock you).

    4) Do you have recourse

    Using an Australian company will give you more cultural, legal and timezone friendly benefits.

    5) Does your SEO company get results?

    This should be obvious. Make sure they have results.

    If you have more questions I am happy to help. I have good experience in this and also have tested many companies in the market.

    #1135468
    JohnW
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    • Total posts: 2,642
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    Rick | Visible, post: 154518 wrote:
    I am not sure if I agree with your list to be honest John. I do know, you understand how SEO works. So it is just a perception thingy :)

    If they start talking about link building before they have assessed whether you need ONE link, run away! – Almost all websites need additional links. Sure there are enough websites where you can optimise their current linkprofile into something favorable or it is just a matter of onsite optimisation. But those are in minority, by far. So It’s a pretty safe guess they will need links.

    If they talk about targeting and charging based on “x” numbers of keywords, run away! – that’s just a sales term and doesn’t mean the quality is bad perse. It could/should be a red flag.

    What would worry most is if the SEO company starts talking about the quantity of links you will be getting, I would run away.

    Anyway you raised good points/
    Hi Rick,
    I’m sorry, but IMHO the supposed need for link building is the most widely used and criminal scam in the the SEO industry.

    We cannot accurately measure how many Australian sites don’t need one external link but I believe this is the situation for most of them.

    As Gab says, “The job I do for a small mum and dad, shop in Merimbula is not the same amount of work that I do for a Retailer with 2000+ products”…

    The B2B market place is where most of Australia’s 2 million businesses play. Then you have all those websites referenced by Gab who target clients in very small geographic areas.

    Surely you can’t debate that these don’t represent by far the largest numbers of Australian websites?

    IMHO, virtually NONE of these will need any link building scheme to generate the most cost-effective SE referrals.

    For most B2B and regional websites it is primarily the on-site content that has the most cost-effective impact on SE referrals.

    Google’s changes over the last 2 years have decimated the SE referrals of many SEOs who postulated link building tactics.

    On the other hand, I’ve seen B2B clients suddenly elevated into a position where they now occupy ALL of the top 16 ranking positions to a specific search phrase. I’ve seen B2B clients traffic expand 30% without any SEO activities in the last 12 months. This has all been due to G’s algorithm change to reduce the importance of non-specific link values and increase the relevance of on-site factors.

    Never in my 19 years have I seen Google implement changes of this magnitude before!

    To be more accurate, I believe that should read, never has G been so specific in assessing link quality in its algorithm. As a result, many SEO link building programs are now so useless that their clients have seen their website traffic drop by 50% or more.

    G ain’t dumb. Every 2 years or so, they crucify the latest link building schemes from a host of “quick and cheap” SEOs who temporarily emerged to skew ranking results.

    The problem is that the “normal” SEO approach still seems to revolve around a program of building all manner of irrelevant links. Now their link building spiel is being expanded to include links from social media sites. Absolute garbage, in most cases, IMHO!

    I’m sure you’ve fielded lots of requests for, “What is the single most important SEO parameter?”

    If I’m feeling flippant my answer can be, “the letter on your keyboard underneath the “w” and “e” keys”.
    Regs,
    JohnW

    #1135469
    Josh
    Participant
    • Total posts: 45
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    James Schramko, post: 154547 wrote:
    Hi Graham,

    I am 100% sure I dont outsource to
    India. In fact, all of our work is done
    in-house with full time employees.

    Regards
    James Schramko

    Even though I’ve never done business with James, he is highly regarded within the industry and amongst businesses I’ve worked with. I’d trust his work over nearly any overseas outsource any day.

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