Home – New Forums Tell me straight… Please review my idea

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  • #967523
    orange peeler
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    Hi there , I have been thinking of writing a book for a long time but never got around to it not least because my writing is shocking and English was my worst subject at school .
    Recently I was on a another forum and a poster was talking about the income he was making from his blog,website,instructional manuals ? not sure exactly because he was not wanting to give it all away .
    He did say it was a niche market and he was a world authority I think in a medical field
    My niche area is not so noble , it is horseracing . I have a system which identifies the fastest horse of any given race using past performances and some criteria that involves mathematics
    I have actually sold some articles to punters in australia through the sportsman horseracing newspaper but I’m thinking it would be great to educate some Chinese Japanese punters with this
    It is also something that can be updated after every weekends races
    I know some people hate gambleing but I spend less than $100 every weekend only on horseracing I don’t think that’s excesive but I do need to follow my sustem and study the form for a few hours to make it work
    Can I move forward with this? Surely I need a good editor / wordsmith to help

    #1026823
    Karen Wardle
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    Hi and welcome to flying solo.

    Your idea is interesting and not what we usually see here :)

    I don’t want to get into the whole gambling debate. But will comment on my own observations.

    A close relative of mine spent 40 years working for three of the major trainers in Sydney and there is clearly an interest in what you are doing. It may not be what everyone agrees and others may dispute whether it is a legitimate business but I think that there is a market for it. And if you have sold some articles already then there probably is a niche out there waiting to be explored.

    Whether it will be profitable or not I don’t know.

    But to answer your questions about an editor etc. I would suggest that you contact Gina aka the-word-mistress. Gina is a regular here on the forum and other members have benefited from her expertise.

    I spoke with her today regarding some work that I would like done for me and she was friendly, helpful and professional and I am looking forward to working with her.

    #1026824
    sixx
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    I think you’ll find Horse Racing is very noble.
    The Sport of Kings isn’t it? :)

    I think a decent copywriter as Karen suggested is quite important with a business such as this due the legalities of any claims made.
    I’m sure if you are teaching methods to find the quickest horse in any given race you are ok provided you can, but to claim to teach methods that pick winners is an entirely different story.
    Firstly, if you could do that you wouldn’t need to sell anything, you’d be sipping Margaritas in the Bahamas, not here, and secondly, you would be the first person on the planet that has a winning formula to picking winners week in week out. It’s never been done.
    Staking techniques has been done and alot of people have been very successful due to mathematics, but no one has a formula to pick winners.

    The quickest horse is different as so many elements then come into play and speed it only one factor. eg: there is no way Usain Bolt could beat the fastest marathon runner over a marathon course.

    #1026825
    MatthewKeath
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    Hello,

    There certainly is a niche, I think it only took a couples of hours after the first game was invented back in a cave somewhere, that people were buying and selling ‘How to Win on Rocks – Guaranteed”

    I have a couple of points ( morality issues aside , you may only spend small, but do others?)

    Legality: You would need to speak to a lawyer. What is somebody bought it and didn’t win or worse, won at first – then tried to up his stakes, and lost big, took legal action, where would you stand?

    Delivery of product: You would obviously need a website, both to deliver the product, and attract new customers. If the website looks dodgey, I doubt many people would buy unless you had a outstanding rep (Then you would already be writing in the paper or something), so the design would need to be trusting to new customers – a sharp and business like design. Also, would you charge per month or a one off fee? Lots of things to figure out there.

    Trust and Reputation: I imagine if you were trustworthy, had a good reputation and showed some results, then word would spread by mouth. As mentioned above, you would need a decent site to convince people to hand over money. Advertising for gambling is restrictive in some locations, you I would not rely on that. The advertising is also very competitive and high cost.

    Cheers

    #1026826
    wordmistress
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    Hi there

    Yeah I think the best, most important thing to do first up is to find a legal consultant to make sure all those bases are covered. There could be gambling industry laws that you might breach, plus liability issues as some others mentioned.

    A good website will be your best way to market it, that’s for sure. And I would love to help with any advice you need for starters and then once you get to a stage where you need copywriting assistance, we can talk further.

    You’ll find lots of helpful information at Flying Solo, just by asking, but also check out the articles section just in case some of your questions can be answered via those.

    All the best!

    #1026827
    Karen Wardle
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    There certainly is a niche, I think it only took a couples of hours after the first game was invented back in a cave somewhere, that people were buying and selling ‘How to Win on Rocks – Guaranteed”

    True :)

    #1026828
    Anonymous
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    Hi Orange Peeler, and welcome to Flying Solo.

    Like some of the others, I won’t comment on the promotion of gambling, or dealing with the legalities of such a venture – you will need to seek legal advice around those issues.

    However, I will say that in the past I have worked on a lot of projects that involved having my (English) copywriting translated into Chinese and other Asian languages – I assume that you mean you would be translating and promoting your material in the language of your target market?

    If so, unless you’re a native speaker of the language you’re dealing in, be aware that this process is not for the faint of heart, and may take much longer than you anticipate.

    For starters, will be best to work with a native-speaking copywriter as well as an English-speaking one.

    The English-speaker will convey what you’re wanting to say to the Chinese copywriter, who should re-write it in a way that is culturally relevant. (For example, some numbers are associated with good luck, bad luck or other symbology in the Chinese culture – could this have any impact on the way the material should be written?)

    You will also need:
    1. An independent translator to verify that the work created actually does say exactly what you want it to, represents your material in the way you want it to be presented, and is written in a way that is culturally relevant and appealing.
    2. Native-speaking graphic artist and/or web-designer
    3. Native-speaking online promotion specialist (if you decide to go that way)
    4. Native-speaking person to handle any queries that come into the website

    All of the above would theoretically be possible at a relatively low cost if you use one of the off-shore outsourcing websites to find the specialists required. And it may well be worth your while if the product finds a niche among those Chinese punters who are so passionate about racing! In fact, you could end up making a motza! Happy days :)

    On the other hand, the whole process could be fraught with difficulties and stress. You won’t really know until you get into it!

    It might be worth spending some extra money to have the work done here in Australia, with people that you can keep in touch with relatively easily. (For example, I have had very good experiences working with George from http://www.all-language.com.au/ – his team of contractors are exceptional).

    Good luck! You’ve certainly identified a potentially lucrative niche! I’ll be interested to hear how it turns out for you.

    Kind regards
    Jayne

    #1026829
    sixx
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    They are such good points Jayne. Infact, they are make or break points.
    There is so much associated with correct translantion that even the smallest errors will void any good work done useless. Not as simple as just whacking information into some free translation software in the hope they get it reasonably correct.
    Get this wrong and whole thing has been a wasted effort.

    #1026830
    Warren Cottis
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    Dear Orange Peeler

    The great news is that you are in a great niche because it is full of fanatics and it is much easier to sell to fanatics.

    We offer a full translation service but that is not your starting point.

    You are looking at an excellent niche but you need to know the structure of your concept first so it can be converted to a newsletter because they are short and easy… then when you have built a decent database start moving to the e-book

    … at the end of the day it’s all about your credibility so forget expensive translation services for now and start working on … crawl, walk, run

    #1026831
    mexham
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    I think what you should do initially is setup a free blog, twitter and facebook page. Then start posting your picks live. People will get a chance to check your results and follow your success/failure.

    If you are able to provide a good track record of success people will follow you and from then you can start charging for services.

    I remember betting once on the Melbourne cup years ago when I was in school. The horse I backed feel broke its leg and they put it down on the track from memory… I’ve never gambled on a horse race since.

    #1026832
    MatthewKeath
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    mexham, post: 31799 wrote:
    I think what you should do initially is setup twitter
    Wow, I don’t think there have been any aussie tipsters operating via twitter. Talk about cutting edge!
    #1026833
    sixx
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    MatthewKeath, post: 31801 wrote:
    Wow, I don’t think there have been any aussie tipsters operating via twitter. Talk about cutting edge!

    If you really wanted to go a route like that, let me know if you have some questions. Hmmm, a tweet just before race time, would the punters ever use it? My guess if it was accurate they would, once word got around of course.

    I doubt they would.

    There are numerous website mediums out there where the best of the best and those who think they are all congregate. These sites all have a facility where you post your picks and every selection and outcome is recorded. No editing or anything can be done. You soon see who can pick (over a lengthy duration) and who can’t.
    The best in the world simply cannot continually pick winners, especially through some secret formula, but people do make a great deal of money through staking based on pretty full on mathematics. Not so much the selections themselves (as erratic winning patterns by the best tipsters are taken into account) but by the way the bet is made regarding the percentages of “chance” and identifying odds that are over valued by bookmakers.

    The best tipsters on these sites sell their tips to punters who flock there looking for a winner.
    It’s set up and ready to go.
    If you have an above average winning strike rate, members will purchase selections.

    Why bother with twitter etc when your market has already been herded for you in one place?

    #1026835
    sixx
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    MatthewKeath, post: 31817 wrote:
    Wow, I had no idea websites like this existed, shows how much I know about horse racing. I wonder how much money the top guys make on this site, not a huge amount I would imagine, but I really have no idea.

    Regardless, there are heaps of systems available for purchase all over the Internet, using all different methods to attract visitors to their site. I don’t think only concentrating on only one potential profit stream is very effective though.

    Wouldn’t have a clue if they made any money or not selling picks.

    But you are right, concentrating on a single profit stream doesn’t make for good business, but I think there is a fine line between streams.

    I guess at the end of the day, gamblers who are seeking what ever they seek over the net will find it, and those not looking for this same information (non gamblers) will be oblivious to the fact it even exists.
    Using Twitter etc. and other social network mediums, you run the risk of luring non-gamblers into something where good internet marketing in the short term could get the better of their finances and social life in the long term.
    Advertising a new flavour cigarette or cigar on a cigar appreciation forum I can accept, advertising this same new flavour in places that run the risk of encouraging a non smoker to take up smoking I have a hard time accepting.
    When in Rome do as the Romans do, fine. Luring people to Rome when there is a plague, not so fine.

    #1026836
    King
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    My question is, “If the process works as well as is claimed, then surely more than enough money can be made that would put any efforts of trying to sell some ebook, in the shade. So why bother… why not use your system to make yourself rich?”

    So what this raises for me is a big red scam/scheme warning.

    #1026837
    sixx
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    King, post: 31830 wrote:
    So why bother… why not use your system to make yourself rich?”

    Bingo!

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