Home – New Forums Starting your journey Possible new service – would you pay for this?

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  • #979346
    Stuart B
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    Hey all, I’ve been toying with the idea of adding a new service to my business…

    Essentially what I’m thinking about is something along the lines of a “social media manager” type service for businesses that are too busy / can’t be bothered to deal with building social interaction around their business.

    There are a lot of businesses out there that have business pages, but don’t get a really good following, or don’t really know how to use it properly in order to make it work for their business.

    My idea is essentially to offer a service to businesses whereby they might pay a weekly fee of say around $20 / week, for tweets, facebook, g+ posts on their SM platforms.

    I’m not talking about spammy stuff that nobody cares about, I’m talking about a strategically planned ongoing SM campaign that’s designed to increase followers, as well as repeat customers, and new customers.

    What do you guys think? Do you think this is something you, or anyone else might pay for?

    #1113689
    DavidM
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    Sounds like a good fit for a bolt on to a premium hosting offer.

    #1113690
    The Copy Chick
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    I’ve already got a few clients (another one today!) who have asked me to help them manage this sort of thing for them…. and it’s certainly not because I’m promoting this service.

    In fact… I’m not sure how it keeps happening really, but the fact that it does indicates there is DEFINITELY a market for it. Each of these clients have also cited not enough time, understanding, or inclination to learn as being the reasons they’re looking for someone to help them manage their social media.

    As long as you can all agree on what you should be doing – and what THEY need to be doing – I’m sure you’ll find it works out well.

    Good luck! :)

    #1113691
    MatthewKeath
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    LemonChip, post: 127198 wrote:
    Hey all, I’ve been toying with the idea of adding a new service to my business…

    Essentially what I’m thinking about is something along the lines of a “social media manager” type service for businesses that are too busy / can’t be bothered to deal with building social interaction around their business.

    There are a lot of businesses out there that have business pages, but don’t get a really good following, or don’t really know how to use it properly in order to make it work for their business.

    My idea is essentially to offer a service to businesses whereby they might pay a weekly fee of say around $20 / week, for tweets, facebook, g+ posts on their SM platforms.

    I’m not talking about spammy stuff that nobody cares about, I’m talking about a strategically planned ongoing SM campaign that’s designed to increase followers, as well as repeat customers, and new customers.

    What do you guys think? Do you think this is something you, or anyone else might pay for?I think that there is certainly a market for it, but as an add on I’m not that sure.

    I think it would work better as a stand alone company that offers SM strategy, marketing, management and tool to measure the engagement. Kind of like Roost (Now VerticalResponse Social) is but with management as an extra.

    Now that could kind of business could be very interesting for Australia.

    #1113692
    Stuart B
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    Really appreciate the feedback guys. Definitely sounds like it’s worth a little bit of extra research…

    A number of my existing clients have a similar story in terms of not having the time to devote to making regular (daily) posts on their SM that have the potential to add value for their business.

    At the moment I’m already semi-helping a few people build their social media networks and that’s basically what lead me to thinking I could add it as an actual service.

    #1113694
    relentless
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    it’s a great idea but what I’m noticing lately is that a lot posts that show up in my facebook stream are just funny photos not even related to what the business does most of the time. If the trend continues soon I’ll just have a list of funny photos and there are plenty of funny pic sites already.

    I guess that’s where engagement comes into it, if facebook sees that people are not engaging with your posts I think your posts will become less visible.

    How will you provide valuable posts if you are not in your clients industries, your knowledge is limited?

    #1113695
    Stuart B
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    Yes I agree that’s where the challenge lies… Obviously you can’t just say “sure i’ll make some awesome SM posts about your business” which you know nothing about.
    On the flip side of the coin, I don’t think any sensible business owner would just let someone they don’t know have complete freedom with their SM “voice” and make posts about their business unchecked…

    That’s obviously where there would need to be some consultation, research, and some strategising on what exactly the content of the posts would be… Then once a direction is established you could achieve some autonomy.

    #1113696
    Stuart B
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    Thought I would just post an update to this for those who were interested yesterday…

    I’ve drafted up a kind of pricing schedule for the website. Just working on refining it a little bit before it goes up for a trial period.

    Feedback is welcome.

    http://lemonchip.com/social-media-management.html

    #1113697
    spinninghill
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    Interesting idea. Would you cater for those wanting say 2-4 posts per day?

    #1113698
    IncredibleCo
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    There’s definitely a market for that kind of service, but I’m not sure if it’s already being covered by other SEO experts? Also $20 is nothing and I think it undervalues the service you would be providing. Before going mass market I would attempt to sell this idea to some would-be clients and at a variety of price ranges. Also clients want to be able to quantify what it is they’re buying. I’d be interested in how you went, many of my clients are too busy to properly manage their websites and facebook pages.

    #1113699
    TheGoldenGoose
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    $20 is way too cheap!

    I would only entrust this sort of thing to someone that I a) completely trusted b) know 100% understood my brand’s aims/tone of voice etc.

    Good luck!

    #1113700
    Stuart B
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    spinninghill, post: 127265 wrote:
    Interesting idea. Would you cater for those wanting say 2-4 posts per day?

    I can’t see why not… those pricing tables were just to kind of visually illustrate the idea.

    I’m definitely not going to mass market anything until I do a bit of testing etc. Interesting to see that 2 people have already said that it’s too cheap! That’s not a reaction I was expecting. Very interesting.

    #1113701
    Zava Design
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    LemonChip, post: 127234 wrote:
    Yes I agree that’s where the challenge lies… Obviously you can’t just say “sure i’ll make some awesome SM posts about your business” which you know nothing about.
    It’s called a PR company, and plenty of business’ use them to be their SM “voice”. Like any service, there’s good and bad ones, but the good do a very good job.
    #1113702
    AGMBris
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    Hi

    Yes a great concept to allow business owners to concentrate on the things they do well rather then the countless hours spent on creating content in SM sites, there are so many to keep up to date with. Its important we do that consistently, not only for our readers/clients but also for the Google ranking longevity, ie to maintain a real life situation and not lose value of the SEO value.

    I guess my concerns would be someone else writing content for multiple business models and ensuring the content is kept relevant and at a high quality for all businesses. It would be hard to be up with different industries but if the owners still required to have input that could certainly help.

    Definitely a great idea for the time management for business owners and $25 a week is well worth it.

    Interested to see how this pans out for you.

    #1113703
    Tall Trees Eco Store
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    Great idea!

    Since my business has started to pick up, I’ve started to wonder how I’m going to keep up with SM! I’m not yet wanting to employ extra hands so I’ve started to feel ‘stretched’ with the amount of time SM is taking.

    I’d be very interested in something like this but I also agree with the concerns regarding content of posts and depth of industry knowledge. I think each client would require a fairly extensive work up to ensure their needs a met.

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