Home – New Forums Marketing mastery Pricing online marketing campaign management

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  • #983487
    Rball
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    Hi there,
    I’m just interested to know what might the best strategy or formula to charge clients for managing their online marketing campaigns such Adwords and Facebook advertising etc.

    Any ideas on the best strategy?

    #1142602
    Rball
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    Any ideas?

    #1142603
    AgentMail
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    I am sure there are other threads with opinions etc. but I think that as those methods are already based on a CPM or CPC model, maybe working in with that makes the most sense – it might mean you have to implement minimum spends etc. but I would prefer to have a pricing structure that reflects my dollar spend, rather than something else. Either that or if you are feeling really crazy you can try something along a % of sales made!

    #1142604
    Sandii79
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    In a previous role selling online advertising I learnt that customers prefer an account management fee rather than a percentage on top of the spend. It usually suits their budget better.

    I would suggest considering using a sliding scale. The Facebook management fee should be less than the Google adwords. Also any unused spend to be rolled over to the next month.

    #1142605
    Rball
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    But I wonder what a ‘fair’ management fee would be?

    #1142606
    SandraMac
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    #1142607
    Rball
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    Thanks so much, exactly what I was searching for!

    #1142608
    MatthewKeath
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    It depends on how many hours you plan to spend on:

    A) Setup.

    B) Monthly management.

    #1142609
    Natalie Khoo
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    Hi Rball,

    I would suggest you work on retainer structure and have the client agree to a minimum term of 3 months. This is because a lot of clients who may not be experienced with social media / adwords may assume that results happen overnight, when really it is a long slog trying to generate momentum if the accounts have just been set up / aren’t performing.

    Think about how many hours you would spend creating content, interacting with replies, and analysing figures in adwords. Don’t forget to allocate time to review and improve performance and also time it will take to brief the client on how the accounts are going. I have done similar things for small businesses in the past and usually find around 10 hours per week (not including initial set up fee) is a good estimate.

    Your hourly rate will depend on your experience and what your KPIs are (i.e. how many followers in X weeks, how much interaction, how many conversions).

    Hope that helps :)

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