Public awareness campaign?

[wimp]

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Hi There,

I am looking for tips on how to create some public awareness campaigns?
Any ideas or suggestions, no matter how weird would be appreciated.
Thanks.

[Dave Gillen – Former FS Concierge]

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I would seek out the people who are most passionate about your issue (maybe the angriest people??) and if they love what you’re doing they will spread the word for you.

Dave

Dave Gillen | LinkedIn

[wimp]

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Hi Dave, thanks for the response,

That is the path I am currently following, and believe me,
There are many angry customers,
What would people recommend to try and get to them quicker?

[Dave Gillen – Former FS Concierge]

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wimp, post: 220279, member: 58106 wrote:

What would people recommend to try and get to them quicker?

The happier you can make them, the more likely they are to tell others, and the more likely your campaign will grow legs and get attention.

So what result are you after (apart from the soothing effect of allowing people to vent on your page)?

Dave

Dave Gillen | LinkedIn

[bb1]

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And to add to Daves comment, what results have you delivered so far, As a potential person to sign up I want to know if you are achieving anything or its just hot air. Why do I want to join the tribe

[wimp]

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bb1, post: 220304, member: 53375 wrote:

And to add to Daves comment, what results have you delivered so far, As a potential person to sign up I want to know if you are achieving anything or its just hot air. Why do I want to join the tribe
Hi Bert
Thanks for the response, In answer to your questions.

I have only just gone live with this campaign , so the results are minimal so far,
My goal is to try and make a difference, I realize it wont happen overnight,
Getting mass exposure is not easy, my website, Facebook and Twitter accounts are now set up and being utilized, I have just started an online petition with,
Change.org, to garner more support, I am in the process of doing some press releases, and submitting my story to some prolific on line sites.
My hot air (pardon the pun) combined with lots of other peoples is what it is going to take to make them all more accountable.

May I ask, If you bought something online , let’s say it cost you $80.00,
If you never received it, wouldn’t you expect a refund?
The sender can prove they sent it, do you think it’s fair they have to wear the loss, by sending you another one , and hoping you get it? (in one piece)
Australia Post or the carriers will not help you, you are not their customer.

The issue though is happening everyday, everywhere.
As we roll into the busiest shopping time of the year, the issue becomes massive, the stats are scary.

Over 50,000 parcels a year go missing, where are they?
How much does that equate to in dollars?
Thousands are damaged or broken, mostly unusable.
E-commerce store owners are losing money and customers
Angry and frustrated consumers are being let down.

The top 5 complaints are
Lost / damaged parcels.
Lazy drivers that just drop a card.
Track and trace that doesn’t help or work.
Not being able to speak with someone.
Having to go and collect their parcel

If any other industry in Australia was getting away with treating consumers like that, I would think someone would act on it, or people would speak out.

I believe everybody has either been impacted by this issue, or knows someone who has, I would suggest lots of the Flying Solo community would have had to deal with it.

People power can be very persuasive, if people are prepared to act.

You and every body else are invited to join the tribe, and help spread the word.

PS. Happy Fathers day to all the dads out there.

[bb1]

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wimp, post: 220317, member: 58106 wrote:

May I ask, If you bought something online , let’s say it cost you $80.00,
If you never received it, wouldn’t you expect a refund?
The sender can prove they sent it, do you think it’s fair they have to wear the loss, by sending you another one , and hoping you get it? (in one piece)
Australia Post or the carriers will not help you, you are not their customer.

.
To answer your question, yes I would expect a refund, but as you correctly state, I am not Australia Post’s client in this instance. I don’t have any contractual agreement with oz post, the seller has that agreement, and as such my claim is against the seller, who then has the opportunity to make a claim against oz post. If the seller decides not to pursue the person/persons whom they have contracted, then the seller is at fault.
So in this scenario, you should be campaigning against the seller, for not ensuring they or there agents fulfil the contract.

wimp, post: 220317, member: 58106 wrote:

Over 50,000 parcels a year go missing, where are they?
How much does that equate to in dollars?
.

Sounds like a nice big figure, but I have looked up your facebook page and your website and I cant find a source for this figure (it may be there), where does the figure come from?

wimp, post: 220317, member: 58106 wrote:

The top 5 complaints are
Lost / damaged parcels.
Lazy drivers that just drop a card.
Track and trace that doesn’t help or work.
Not being able to speak with someone.
Having to go and collect their parcel
.
Again where does this list come from.

wimp, post: 220317, member: 58106 wrote:

You and every body else are invited to join the tribe, and help spread the word.
.

Always happy to join a tribe, but need to see some details, and action, people tend to get tired of being asked to join a tribe, and all that is a achieved is a load of hot air, and no substance, not saying that’s where this is headed, in fact I hope it works, but at the moment what I see on your web site and facebook doesn’t show the substance.

I could list a couple of complaints I have lodged against AP, and where the call centre response has just being a joke, but I need to see substance before I join a tribe. Important note, this or any other comment I make are not to be republished by Yourself or any other third party on any other website or facebook, etc.

[wimp]

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Hi Bert
Thanks again for the response / feedback.
In regards to your questions,

Where does the figure come from?
The figure of 50,000 is based on a conservative estimate of all the carriers combined, (perhaps I could reword it and say tens of thousands),
All of the carriers are loathe to publish stats, in relation to this issue, however,
The media are not afraid to publish figures though when they get the opportunity,
This is an example http://www.abc.net.au/news/2015-04-23/australia-posts-sorting-machines-misdirecting-mail/6417106
The number whether big or small, should not detract from the fact this is an issue,that needs addressing.

The top five complaints, where does this come from?
This list was compiled from.
A – My own personal experience, working in the call centre,
of a national carrrier, and listening to their feedback.
B – Researching various sites about parcel delivery issues,
Here is an example http://www.productreview.com.au/c/couriers.html?sort=rating_count&sort_type=desc

In regards to lack of substance, I am always searching for more, to add to the site and page, as previously mentioned, I have only been live for a couple of weeks.

You mentioned about your experiences when complaining to AP,
All the carriers are guilty of this, when it comes to complaints.

In closing, I will never share / publish any of your or anyone else’s comments,
Without their written approval, privacy is important.

Thanks again for your response / feedback.
Regards
Dave.

[bb1]

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wimp, post: 220383, member: 58106 wrote:

Where does the figure come from?
The figure of 50,000 is based on a conservative estimate of all the carriers combined, (perhaps I could reword it and say tens of thousands),
All of the carriers are loathe to publish stats, in relation to this issue, however,
.

But this is where the problem starts you are making up a number just to justify your public awareness campaign, maybe we need a public awareness campaign about your made up figures. If you are going to publish figures get them right.

wimp, post: 220383, member: 58106 wrote:

The media are not afraid to publish figures though when they get the opportunity,
This is an example http://www.abc.net.au/news/2015-04-23/australia-posts-sorting-machines-misdirecting-mail/6417106
The number whether big or small, should not detract from the fact this is an issue,that needs addressing.
.

Sure the ABC have possibly made up a figure, and I know for a fact that these figures would be available within Post. But if you read the ABC’s article, it is miss sorted mail, NOT as you state MISSING mail, these are 2 totally different things. Of those possibly 32,000 odd parcels missorted most like all were actually delivered.

A public awareness campaign should start on factual information, not providing a public mis information campaign.

wimp, post: 220383, member: 58106 wrote:

The top five complaints, where does this come from?
This list was compiled from.
A – My own personal experience, working in the call centre,
of a national carrrier, and listening to their feedback.
B – Researching various sites about parcel delivery issues,
Here is an example http://www.productreview.com.au/c/couriers.html?sort=rating_count&sort_type=desc

.

Ok, I wont repeat myself.

[wimp]

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bb1, post: 220386, member: 53375 wrote:

But this is where the problem starts you are making up a number just to justify your public awareness campaign, maybe we need a public awareness campaign about your made up figures. If you are going to publish figures get them right.

Sure the ABC have possibly made up a figure, and I know for a fact that these figures would be available within Post. But if you read the ABC’s article, it is miss sorted mail, NOT as you state MISSING mail, these are 2 totally different things. Of those possibly 32,000 odd parcels missorted most like all were actually delivered.

A pubic awareness campaign should start on factual information, not providing a public mis information campaign.

Ok, I wont repeat myself.
Hi Bert
Thanks again for your feedback and opinion.
Dave.

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