Home – New Forums Marketing mastery Query on Brochures

  • This topic is empty.
Viewing 14 posts - 1 through 14 (of 14 total)
  • Author
    Posts
  • #981871
    LucasArthur
    Participant
    • Total posts: 3,171
    Up
    0
    ::

    Hi FS Peeps,

    Well i just typed an essay on this page, read it, deleted it.. Just thought i would say that as this entire process of design and method to present my products in the best light is confusing me.

    Initially i am interested in understanding some ways to present products that is a format that captures eyes, looks good (stock to use?), layout size, etc etc..

    We would ideally want to put anywhere between 20-50 products, we are trying to shortlist this now… Each product has a few variables we may wish to include on the pages as well to show dif colours so may stretch pics to 100+

    Brief: have no idea how to express this at this point other than we want it to look stylish (wow thats original isnt it?) although one thing that i am not sure can be incorporated into the design is the ability to add products or remove products as we need to.. Is this possible? if so what type of binding etc?

    Why? the reason we want to add or remove is we add new products regularly and also custom presentations to some clients.

    Or.. should we simply design the brochure as a fixed item and get the printer to do an overrun of pages that we do not put into a catalogue format but rather whole punch then and create a method we can put a separate catalogue together as we need with a custom made binder of sorts?

    Also, why is an acceptable size for a catalogue that customers enjoy perusing and are more likely to retain for the long term? we were considering A5 or even a landscape DL?

    Wow, another essay.. not deleting this one.. if anyone can make out what the heck i am asking, i look forward to your replies 😮

    Or should i simply speak to a graphic designer? if so, and you are a designer, please feel free to PM me or touch base to discuss options costs etc as i am at the planning stages at the moment and all this info will be invaluable.

    Many thanks
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1133393
    bluepenguin
    Member
    • Total posts: 1,026
    Up
    0
    ::

    Hey, hey.

    A lot will come down to how much you are willing to pay.

    If you were getting a traditional, stapled brochure, I would recommend printing on something around the 170gsm mark for the internal pages, and putting a thicker, laminated cover on it (250gsm). There’s not really anyway you can modify this kind of brochure once it’s printed though.

    One idea would be to have a separate template for single items that you could personalise to each customer and really make them feel loved. You could then include it with the brochure in a presentation folder, envelope, bag or into a pocket built into the cover of the catalogue.

    If you really want to be able to add and remove pages, you may want to look at thermal binding. This is were you get a pre-made cover with a special glue in the spine which goes into a small machine that heats the glue and attaches to your pages. You can reheat the glue at any point to add or remove pages. Doing it this way will be quite expensive if you wanted to do hundreds or thousands at a time. If you were just doing a handful at a time, you can hard covers with your logo embossed on them, which is pretty nifty.

    DL size will cost less than A5, but I don’t know if it will do justice to your products as the photos will be much smaller. Landscape A5 works well for this kind of thing as it allows for wide, visually rich layouts.

    I don’t know if that’s helpful… but it has helped me to procrastinate for 10 minutes…

    #1133394
    LucasArthur
    Participant
    • Total posts: 3,171
    Up
    0
    ::

    Hi Bluey,

    It does… does help i mean.. not having gone down this path before i have had a browse of things and done some lil research, but low and behold its a mine field for me…

    I have taken on board paper gsm (TY), also the A5 Landscape, although most importantly i like the idea of of the hard cover with maybe a lil sleeve in it and we can then maybe personalise it with certain products that interested the customer at the time.. Maybe inserting a post card sized flyer of sorts? just thinking..

    Only prob with the postcard size is that we do a bit of commercial stuff and may need to be even more customisable – maybe i just need to bite the bullet and stop trying to develop 1 item to deliver 2 products :( although costs are always an issue at present.

    Soz for the procrastinating caused… but is appreciated, surprised someone understood my garbled message :D

    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1133395
    AgentMail
    Member
    • Total posts: 1,741
    Up
    0
    ::

    Hi Jason,

    Great advice from Steve already, and having worked with him first hand, you wont go wrong if you need some design assistance.

    Secondly, I would be steering clear of any kind of brochure in DL format, it is just to small to get any real info on there.

    Lastly, I think you need to think about your goals for this catalogue – to get sales. Forget about being stylish, think about what will make people buy. Unfortunately, that is not always stylish, it can be big speech bubbles with specials in, tacky catch phrases and other such wonderful, yet tested methods. It is about what sells, rather than what makes you feel good – and I mean that in the nicest possible way.

    Assess your client base, look at their buying habits – don’t look at what everyone else is doing, otherwise you will fall into the trap of trying to imitate what you are not

    #1133396
    Shaukat Adam Khalid
    Participant
    • Total posts: 1,528
    Up
    0
    ::

    I see a GKIC mindset developing…

    Keep it up.

    AgentMail, post: 151597 wrote:
    It is about what sells, rather than what makes you feel good – and I mean that in the nicest possible way.

    Assess your client base, look at their buying habits – don’t look at what everyone else is doing, otherwise you will fall into the trap of trying to imitate what you are not

    #1133397
    LucasArthur
    Participant
    • Total posts: 3,171
    Up
    0
    ::

    Thanks so much…

    All advice is beneficial, agree agent re talkers etc.. hadnt thought about silent salesperson within the brochure… ;) was really thinking about just looks of product as the range is known, the client knows (or generally knows) what they want although they may want something to take home for the ‘when’ they want to buy.. hope that makes sense…

    And yeah, got the pic with DL.. LOL.. A5 sounds the go i think..

    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1133398
    Divert To Mobile
    Member
    • Total posts: 2,751
    Up
    0
    ::
    SimplyReplica, post: 151586 wrote:
    maybe i just need to bite the bullet and stop trying to develop 1 item to deliver 2 products

    I think this is where your getting stuck, I cant think of a way to develop a brochure that looks stylish and that you can also add pages to.
    But the right designer could work magic.

    Steve

    #1133399
    Shaukat Adam Khalid
    Participant
    • Total posts: 1,528
    Up
    0
    ::

    Depends on what you wan. If you just want compliments, get a designer. IF you are seeking sales, get a copywriter specialising in direct response. More expensive but greater ROI so it pays for itself.

    Also, ask yourself if people buy products or results? e.g do people want a drill or the hole the drill makes? Craft your marketing accordingly..

    SimplyReplica, post: 151574 wrote:
    Or should i simply speak to a graphic designer? if so, and you are a designer, please feel free to PM me or touch base to discuss options costs etc as i am at the planning stages at the moment and all this info will be invaluable.
    #1133400
    Past-Member
    Member
    • Total posts: 1,815
    Up
    0
    ::

    Re your product brochures

    As a designer I am problem solving the practicality – and in this case I would recommend in this case A5 product cards. Each product could have it’s own card.

    Then have a hole in the top left corner in the same place on each and slip onto a clip ring. Have a standard cover and back that is a heavier card. This way you can slip in and out various products.

    You could just print as you need that way.

    I often do short run prints for clients. Inhouse I have stock from 100gsm up to 280gsm card, but you could print it yourself if you needed to if you have pdfs provided for you by a designer.

    Alternatively to minimise initial costs, you could use the designer to create a card for front and back ends, and just print off the products onto light card from a template in Word or similar yourself.

    You can purchase the hinged rings from newsagents and stationers.

    Contact me if you wish further info.
    Best wishes.

    #1133401
    LucasArthur
    Participant
    • Total posts: 3,171
    Up
    0
    ::

    Hi Peeps

    Sorry been a hectic week, so not been able to reply to you all..

    Thanks for input, am thinking about the way in which we want to head and will follow this up soon.

    Be well
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1133402
    Thrive Promotional
    Member
    • Total posts: 146
    Up
    0
    ::

    Jason

    Have you thought of an alternative to a traditional brochure i.e. a CD?

    You would need to do cost evaluation, but you could design features that remain and then update if your products are seasonal.

    Just a thought.

    Cheers
    Morgan

    #1133403
    LucasArthur
    Participant
    • Total posts: 3,171
    Up
    0
    ::

    Hi Morgan,

    Its is a great idea to be honest, although the only issue is from a retail component is that the consumer generally likes to ‘walk away’ with the item that they can see then and there..

    Would be interesting to hear others info on CD’s.. i could see it working well with wholesale or manufacturing, although unsure of retail.. Ideas?

    Although, yes it would be nice to be able to do it this way.. actually, maybe creating a CD with a nice cover outlining the basics of what we do? mmm, maybe.. shoot, mre ideas to challenge people with.. :D

    Cheers
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1133404
    Past-Member
    Member
    • Total posts: 1,815
    Up
    0
    ::

    From what I’ve seen in retail – they look for the brochures because the staff does not always have free access to a computer (even more so with just touchscreens on their desk), let alone a cd.

    I tried the CD promo once, and then found that they preferred the hard copy with a web reference for more information.

    But each case is different.

    #1133405
    bluepenguin
    Member
    • Total posts: 1,026
    Up
    0
    ::
    Thrive Promotional, post: 152759 wrote:
    Jason

    Have you thought of an alternative to a traditional brochure i.e. a CD?

    With all due respect, a CD seems kind of like a website, only inconvenient.

Viewing 14 posts - 1 through 14 (of 14 total)
  • You must be logged in to reply to this topic.