Home – New Forums Selling online Question re items for sale online but not in stock?

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  • #988334
    LucasArthur
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    Hi Peeps,

    Have a slightly odd query… Over the past 12 months or so i have been paying a little more attention to the many online sites that are being launched or are operating and what they sell – not just what they sell although what they appear to be stocking or not stocking..

    My query is around what is not in stock. Is it frustrating as a buyer to visit a web site, find a product and then see that it is NOT AVAILABLE and is only available on backorder? and worse still, you stay on the site and look for something in stock although takes you a while if at all to find something?

    Just noticing that many sites are coming online (or ontheweb :) – which movie? ) and populating their site with items that they either a) have to get in or b) dont stock themselves. Is this frustrating to a potential buyer?

    Look forward to your thoughts, and believe it or not it is not one of my random odd posts it has some background to it that your feedback may impact some business deployments i have been looking at..

    Truly, thanks in advance.

    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1166728
    Brooke Curline
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    SimplyReplica, post: 193071 wrote:
    Hi Peeps,

    Have a slightly odd query… Over the past 12 months or so i have been paying a little more attention to the many online sites that are being launched or are operating and what they sell – not just what they sell although what they appear to be stocking or not stocking..

    My query is around what is not in stock. Is it frustrating as a buyer to visit a web site, find a product and then see that it is NOT AVAILABLE and is only available on backorder? and worse still, you stay on the site and look for something in stock although takes you a while if at all to find something?

    Just noticing that many sites are coming online (or ontheweb :) – which movie? ) and populating their site with items that they either a) have to get in or b) dont stock themselves. Is this frustrating to a potential buyer?

    Look forward to your thoughts, and believe it or not it is not one of my random odd posts it has some background to it that your feedback may impact some business deployments i have been looking at..

    Truly, thanks in advance.

    Jason

    Infuriating is more the word ! I never hang around and look for something else – I look for it elsewhere.
    Cheers
    Brooke

    #1166729
    Jenny Spring
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    SimplyReplica, post: 193071 wrote:
    Hi Peeps,

    Have a slightly odd query… Over the past 12 months or so i have been paying a little more attention to the many online sites that are being launched or are operating and what they sell – not just what they sell although what they appear to be stocking or not stocking..

    My query is around what is not in stock. Is it frustrating as a buyer to visit a web site, find a product and then see that it is NOT AVAILABLE and is only available on backorder? and worse still, you stay on the site and look for something in stock although takes you a while if at all to find something?

    Just noticing that many sites are coming online (or ontheweb :) – which movie? ) and populating their site with items that they either a) have to get in or b) dont stock themselves. Is this frustrating to a potential buyer?

    Look forward to your thoughts, and believe it or not it is not one of my random odd posts it has some background to it that your feedback may impact some business deployments i have been looking at..

    Truly, thanks in advance.

    Jason

    Jason

    Having something out of stock and a ‘get on the mailing list to be notified when in stock’ is an excellent marketing lead generator. Don’t under estimate our desire for something we can’t have.

    I had customers wait 6 months for a handbag that I sold — I took their names. When it came into stock, I called them, and they bought it. 6 months later. 3 of them.

    We desire something we can’t easily get.

    #1166730
    LucasArthur
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    Jenny Spring, post: 193087 wrote:
    Jason

    Having something out of stock and a ‘get on the mailing list to be notified when in stock’ is an excellent marketing lead generator. Don’t under estimate our desire for something we can’t have.

    I had customers wait 6 months for a handbag that I sold — I took their names. When it came into stock, I called them, and they bought it. 6 months later. 3 of them.

    We desire something we can’t easily get.

    Thanks Jenny

    Interesting standing.. i guess its all in moderation, i am not an unrealistic seller of any sorts and never have been.. Its just becoming an increasing marketing plan to over populate ones web site with items not available (90% or more on one site i visited) so i guess it depends on player as well??

    Being furniture, people are used to waiting for items although i tend not to list items i do not regularly order and yet i have access to HUNDREDS of items that i can order within a short period of time and am just concerned i am missing some sales i could easily have gotten should i move away from my current philosophy of only listing what i regularly buy. Meaning i know i will only be out of stock, if ever, for no more than 8 weeks which tends to be acceptable in this trade.

    I am looking forward to more replies to get a consensus of sorts…

    Re handbags, i guess it also relates to price paid vs product desirability as well as to how long some would wait as well as your standing in the market place. Eg a good well known trader with awesome feedback may have people willing to wait a little longer maybe?

    TY again
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1166731
    LucasArthur
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    Brooke Curline, post: 193082 wrote:
    Infuriating is more the word ! I never hang around and look for something else – I look for it elsewhere.
    Cheers
    Brooke

    Howdy Brooke,

    Thanks for reply.. i hear you on this one.. just struggling with this myself at the moment and playing with some variants as such.

    Cheers
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1166732
    harvcam
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    For me it depends on what the item is and whether it’s a need or a want.

    If it’s something that is mass produced and a common item then I am most likely looking online for the best deal. If the item isn’t in stock, I’m more likely to look elsewhere.

    If the item is not readily available, unique and/or, is made to order, then I am happy to wait for it.

    If it’s something that I need, as opposed to want, then I am most likely to look elsewhere. For example, if I’m after a book on a specialised topic that I need for business/study, I am more likely to purchase from an online store that can deliver within a few days. If it’s a book to read at leisure, I am more likely to purchase where I can get a good discount and will happily wait a few weeks for it to be ordered in.

    I guess it comes down to my perceived expectations. If I’m looking for a flat pack, build it yourself bookcase, then my expectation is that it is a common item and I should be able to purchase today and it will be shipped within the next day or 2. But if I’m after a bookcase made of a specific wood and with a particular stain, then I expect that it may need to be finished or made to order and could take a couple of weeks/months.

    Mel

    #1166733
    MissSassy
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    Hey Jason – Great question

    In realty everything that we are looking to purchase is a want and not a need and that creates a sense of urgency as this want may be fleeting. We are living in a society with a need for instant gratification so I can’t understand the idea of trying to create a business that makes people wait.

    The urgency is for the seller too, you want to be able to satisfy your customer so they don’t lose interest with waiting or go elsewhere. If you are telling people that it is a 6 or 8 week wait, I think they will try every other person selling that item before they order it. If you are not telling your customers about the long wait then they will be annoyed when they do find out.

    My personal opinion is that I will and do go elsewhere as I don’t want to wait weeks on end for my purchase to arrive – the only exception would be if something was a ridiculously cheap eBay steal and even then sometimes the 3 or 4 weeks is not worth it for some junk.

    I don’t think that a professional operator will have a website full of items that are not in stock, to me that is just ugly and extremely unprofessional, why even bother. Any of these sites that are displaying all this stuff available with everything on backorder are just burning potential clients – madness.

    Love the post Jason and it is great to read the other responses too.

    #1166734
    bb1
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    I give up and move on to the next website. If I am after something I dont want to hang around for them to get it in stock, or maybe never get it in stock. In particular when you want a couple of items, I am not going to wait for one.

    Than of course you get the follow up email about your abandoned shopping cart. Which I either write back and explain why. If you dont have it don’t try to sell it to me.

    #1166735
    Divert To Mobile
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    Hi Jason,

    Funny movie, Interns.
    If Im shopping online, I’ll call the vendor to check stock levels. If not in stock and its something I expect should be then I’ll keep searching.

    Steve

    #1166736
    Johny
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    Jason, what I have found is that there is an ever growing number of people looking to start an online shop as a way of either buying a job or to make a few extra bucks.

    You only have to look at the large increase of requests to supply very small orders in the last few years to see the trend.

    Some do it well, most do it with no understanding of what’s involved and have limited funds to get it going.

    They can’t or don’t want to spend the money to buy the stock, because if they do and it doesn’t sell, they are stuck with it. Better to know where to get it from and only buy as needed. Not much different from dropshipping really, but you run into problems when the supplier doesn’t have the stock either.

    Some legitimately have run out of stock, but some also just lie, and never really had the stock in the first place.

    I doubt they even consider it a service issue and probably look at it more from the angle of protecting their interests.

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