Home – New Forums Marketing mastery Re-launching business – new approach?

  • This topic is empty.
Viewing 6 posts - 1 through 6 (of 6 total)
  • Author
    Posts
  • #967348
    haycreations
    Member
    • Total posts: 16
    Up
    0
    ::

    I have moved to a new region & am in the planning stage of re-launching my homebased Handcrafted Jewellery Business which specialises in providing inspired, quality handmade & custom made jewellery for all occasions (thanks to hackers though my website & blog are currently down…grrr)

    With the re-launch, rather than trying to continue to compete with re-sellers of cheap, imported mass produced costume jewellery at local markets & events, my new distribution approach is to focus on providing quality craftmanship & personalised customer service from my home based studio via appointment. As part of this new approach I also want to try & tap into the retail sector which has proven difficult in the past (consignment was a nightmare, & my wholesale prices are not cheap enough for retail mark up).

    So rather than providing an in store product I am thinking of offering retailers my custom made jewellery services (for free). I have already ear marked some local up market business (boutiques) to approach with brochures about this free service. Question is: do retailers need more of an incentive to refer people to me? Should I offer them some sort of discount based on the number of referrals as well?

    Melanie

    #1025591
    rowan
    Member
    • Total posts: 24
    Up
    0
    ::

    I don’t kow much about the jewellery business, but I wonder if perhaps you could offer your services to jewellers as your end customers. They are used to working with higher end products and very few of them nowdays make any jewellery themselves.
    The downside could be that they are used to puting a high mark up on their products so you will have to convince them that your jewellery is worth the higher price and that their customers will pay it. Customers are used to paying higher prices there.
    Make some brochures with some customer feedback inside, and photos of some of your one-off sold products.

    If you do need to get retailers to refer customers to you, you have to make it worth their while. They are busy people. Have you thought of selling your jewellery through either party plan (a lot of work) or afilliate marketing?

    Just an idea,
    Rowan

    #1025592
    MatthewKeath
    Member
    • Total posts: 3,184
    Up
    0
    ::
    haycreations, post: 30237 wrote:
    Question is: do retailers need more of an incentive to refer people to me? Should I offer them some sort of discount based on the number of referrals as well?
    Melanie
    Unless the retailer is getting something out of this deal, I can’t see many being to interested, unless it somehow compliments their own business to the point they will get more sales by referring you.

    I think you need much more incentive for the retailers for this idea to work.

    Instead of competing with cheap importers, you need to separate yourself from them. I know people will pay almost anything (For jewelry anyway) to get what they really want. I tried to check out your work, but your website seems to be down.

    #1025593
    haycreations
    Member
    • Total posts: 16
    Up
    0
    ::

    Thanks Rowan & Matthew – you confirmed what was niggling me about this idea. Perhaps I might just try approaching them about buying my work & offering them good price breaks.

    Jewellery homeshows have been relatively sucessful for me in the past – having recently moved to a new region I guess I’m still feeling a little shy about asking my new friends if they are interested in hosting a party.

    Yes, my website is down at present & has been for some time thanks to low life hackers. Not only did they hack my website, but also my blog & newsletter generator. I am in the process of transferring my site to another host which offers better security & protection. It has been & still is a nightmare to say the least!

    Melanie

    #1025594
    Hugh Thyer
    Member
    • Total posts: 159
    Up
    0
    ::

    Do you have a list of your old customers? Write them a letter explaining what you’re doing and why. Past buyers are the best source of new sales.

    #1025595
    haycreations
    Member
    • Total posts: 16
    Up
    0
    ::

    Hi Everyone,

    Just thought I would provide an update for those who kindly visited my site before but found it down: I’m finally back online again.

    Thanks Hugh for your suggestion – now I’m back online it’s definately time to get back to newsletter writing to re-connect with those old customers.

    Regards

    Mel

Viewing 6 posts - 1 through 6 (of 6 total)
  • You must be logged in to reply to this topic.