Home Forums Marketing mastery Reaching Millennial Women

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  • #999746
    The Boss Lady
    Member
    • Total posts: 1

    Hi everyone,

    I am a Spending Planner. I specialise in budgeting and engaging with your cashflow to understand that you do have control of your money. I use Spending planner software which is amazing, nothing like it out there as it forecasts ahead up to 10 years in advance.

    I am trying to reach single millennial women as I am passionate about women standing on their own 2 feet and being money aware before they go into a relationship.

    I do not know how to reach this target market.

    My website is http://www.wonderwomensp.com.au. I also have a FB page and an Instagram page.

    Any suggestions or tips would be greatly appreciated ;)

    Jacqui

    #1221190
    Paul – FS Concierge
    Moderator
    • Total posts: 3,117

    Hi And Welcome to Flying Solo [USER=115771]@The Boss Lady[/USER] . It is great to have you!

    Thank you for joining our community and posting.

    I recommend that you find some groups to be a part of eg, female entrepreneur groups on FB or Linkedin and post some really helpful stuff/respond to questions group members have.

    Be helpful, not salesy. If your advice is valuable, some people will look you up with a view to forming a commercial relationship.

    In turn, some of them will refer you to their friends or recommend you in the groups that you participate in.

    Cheers

    #1221191
    LarissaPopowski
    Member
    • Total posts: 7

    Hi Jacqui – a social media strategy can work well for your target audience. Social proof is also very powerful. Do you have any results from clients you’ve worked with? Sharing their story on your website and social media helps to build trust. Also, building your messaging around issues your audience cares about. Also, do you have relationships with businesses owners who have an established network with your target audience? There may be ways you can collaborate e.g. guest blogging, speaking at events.

    All the best.

    #1221192
    Dave – FS Concierge
    Moderator
    • Total posts: 2,523

    Hi Jacqui,

    1) This is what FB ads do very well – target specific parts of the community.
    2) There are lots and lots of blogs that already have an audience of your target demographic. Get in touch with these bloggers directly and ask how you can help their audience. They might want a blog post, or a webinar, or a great deal on your services. Or offer your services to one of their audience for free, and then share the process/results/case study with the rest of the audience to show it really works.
    3) See if any podcasts with your kind of audience want to interview you.

    Good luck!
    Dave

    #1221193
    JacquiPryor
    Member
    • Total posts: 2,344

    Hi [USER=115771]@The Boss Lady[/USER]

    I’m partly responding as I couldn’t resist saying hello to another Jacqui (with this spelling!)

    Secondly, I think when posting here or elsewhere, perhaps you can explain your definition of a millennial? A quick online search told me the following as first result:

    “The term Millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century. The precise delineation varies from one source to another, however. … Howe and Strauss define the Millennial cohort as consisting of individuals born between 1982 and 2004.”

    If this is accurate, I am literally one of the first millennial persons! I reached adulthood in the year 2000, born in 1982. However, I don’t identify that way and was surprised to see that definition. I assume (perhaps wrongly) you’re targeting younger than I am? I, and (although not all) most women I know my age are not looking for spending planning prior to relationships anymore, so may need to better target the audience from that angle?

    Whilst this post is not about a website review, I clicked through and at a starting point the website doesn’t scream that your target market is millennial women but appears more generalised? So, that could be another thing to consider if looking to target that market.

    In any case, from one Jacqui to another Jacqui – all the best :)

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