Home – New Forums Tell me straight… Review of website and seo marketing suggestions

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  • #998333
    Chris Young
    Member
    • Total posts: 3
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    Hi Everyone,

    First I would like to say hello & this forum looks like it will get some use from me in the coming weeks!

    My company is Gadget Tech Industries, been live for about 3 weeks now!
    gadgetech.com.au

    Drones, RCtoys, speakers etc…..

    Google Analytics is annoying to figure out!!!
    Getting some good hits on social media.
    NO SALES!!!

    As far as I can see I have connected everything correctly and have scored 96% on seo checker!

    Lots of ads placed etc.
    I am Still adding more products and advertising.
    I understand it is hard to break the ice with customers and build a reputation hence why I am asking for help?

    Can I please request you too review my website and comment or PM any criticism, suggestions, ideas to increase traffic & sales!

    Cheers

    Chris

    #1214345
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,488
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    Hi And Welcome to Flying Solo [USER=97093]@Chris Young[/USER] . It is great to have you!

    Thank you for joining our community and posting today.

    Well, the hardest work is done! Congratulations on getting your shop live.

    THIS is my favourite story driven online store – the tagline cracks me up every time I read it.

    You shop is missing a story, even to the point where your product descriptions are sometimes poorly constructed English – this will not lead to sales but is easily fixed

    To kick things off, you might start with a deal of the week – this would give you some early sales so you can start developing an email list to market to customers who have bought in the future.

    I would highlight free shipping in Australia more than you have and I feel you have to highlight your warranty and returns policy, especially as a new retailer.

    Your field is heavily influenced by online communities – I feel you should spend a lot of time joining and adding helpful value eg, advice to those communities.

    I would like to see some videos of your items in action – this could be a longer term project. You could start with un-boxing type videos.

    I would definitely get rid of this link – http://www.botid.org/ – it is really bad for you because its sends visitors away from your site and looks like a spammy directory.

    I clicked on one of their affilliates – http://www.valuescopes.com/ – it’s latest news and stories were from June 2017. This is not a good look for you.

    Cheers

    #1214346
    bb1
    Participant
    • Total posts: 4,485
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    I don’t like that if I have problems with a product I have purchased from you, I have to deal with the manufacturer, firstly most are over in china or somewhere else, but secondly you have sold me the product, you are the first line of contact. This is a passing off, of your responsibility to me as the customer.

    You need to get a copywriter or someone to check all of your copy, it’s a turn off.

    About us. In this modern day why is it only mum that needs the headphones, sorry the world has moved on from this 1960’s thinking…

    Ratbags – I really really struggle with suppliers who call my children ratbags. you haven’t met them, you have no right to call them that. again very 1960’s thinking.

    Sorry the about us, doesn’t actually tell me anything about you, accept reasons not to purchase from you.

    I’m guessing their are no terms and conditions on your gift vouchers such as expiry or other normal limitations.

    I clicked on BotID and left your site, you could potentially have lost a client. If you are using a third party site look at how professional they are, they are a reflection on your business, and really its a dodgy looking site.

    I note you have a number of items labelled ”Exclusive Sale”, my thoughts on exclusive are you are the only seller, maybe you mean they are an exclusive price, I am not sure which, but a couple of items I have checked are littered over the web at cheaper prices. Have you considered that is why you have ”NO SALES”

    The only trust factor I can find on your site is that you list an ABN, a tick for that.

    #1214347
    Byron Trzeciak
    Participant
    • Total posts: 423
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    I’m going to make this quick so excuse the dot points

    • The slider is horrible, it tells me nothing about your store when landing on your site. The use of generic images is only hurting your brand. I’d either get rid of it completely or have a single image with a clean headline and caption of exactly what you stand for.
    • The rest of the site is very confusing, i’m not interested in dice stacks or holographic lamps so what you should be providing is categories and brands or products. Get visitors to what they want to look at quickly.
    • Stock images, grainy or stretched product photos are a real turn off.
    • Shop now section looks more like an an instagram feed or something, no details about products or pricing without having to click (which i wouldn’t)

    When you say you scored 97% on SEO checker this is absolutely incorrect and one of the big issues I have with Yoast or another third party SEO tools in that they give “green light” syndrome rather than actually check for the areas of SEO that will make the biggest difference to you.

    Your home meta description (grey text in google results) is this “
    http://www.gadgetech.com.au, Gadgets & Tech” but those aren’t the keywords your customers would use to find a brand like yours. It should be something like “Buy RC toys, drones, electronic, gadets and more. High quality electric toys at highly affordable prices. Free shipping Australia wide. Buy now”

    Other pages are just keyword spamming “Remote control drone, crashed drone, remote control drones, remote control drone, quadcopters, multirotors”

    I would suggest that you do an SEO course or pay for someone to assist you (not trying to sell you) and read john romaines article on online stores
    http://www.flyingsolo.com.au/forums/index.php?threads/starting-an-online-store-heres-my-advice.42950/

    #1214348
    John Romaine
    Participant
    • Total posts: 1,108
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    Agree with everything Byron has mentioned above.

    I’m going to give you some advice that you may not like, but it needs to be said.

    Your website sucks.

    It needs to be completely rebuilt. Everything that could be wrong – is.

    The other thing is – patience. It took Jeff Bezos almost 6 years to make Amazon profitable. Your website is 3 weeks old.

    However having said that, patience wont mean anything unless you fix the site.

    #1214349
    Chris Young
    Member
    • Total posts: 3
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    Hi All,

    Thank you very much for your responses, suggestion & criticisms, I will take on board everything, step back & try again!

    The way I tried to present Gadgetech was done with a sense of humor which I now realize does not influence sales!

    Also understanding SEO is way more difficult than I expected…

    Appreciate your honesty!

    Chris

    #1214350
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,488
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    Hey Chris,

    I appreciate your bravery – you are definitely braver than me in this way;-)

    When appraising a new strategy, I always recommend having a set of specific goals in mind – it gives you a pathway to follow and enables you to set some benchmarks along the way to judge if you have hit your target.

    I see the 3 x pillars of a website as being:

    1. Get Found by customers ready to buy (and those researching) – therefore SEO friendly is a must. This goes to on-page elements, links, site structure etc

    2. Appeal to people looking to buy what you have to sell. This goes to look and feel, great copy (have an appealing story about you and what you are selling – this should appeal to your “ideal” customer (not somebody else’s) – you should know their hopes and dreams as well as their fears – why do they buy what they buy? etc) and proof of trust in you eg, warranty, contact details, ABN, Address, testimonials, returns policy, shipping policy, social proof etc.

    3. Sell – this means making things super easy for the customer to buy ie, every bit of info the customer needs is available to them and there is a super easy and stress free and problem free way of enquiring or buying.

    As an Exercise, I recommend looking at your own favourite, or super well known online stores and trying to figure out what makes them so successful. Like choosing a life partner, it most often takes only a few second to tell why they are so successful – they do everything well.

    As a new retailer, that is what you have to aim for too!!

    As a business owner, you have to know how each component works to do things well yourself, so the Exercise is to start to assemble the things that your favourite stores do so well.

    Then you will have a list to work on.

    BTW, both [USER=56118]@Byron Trzeciak[/USER] and [USER=39536]@John Romaine[/USER] are experts at what they do and both really care about their customers results.

    I would love to follow your story so keep us posted.

    Cheers.

    #1214351
    John Romaine
    Participant
    • Total posts: 1,108
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    [USER=97093]@Chris Young[/USER] the most important part of this exercise, excluding product demand, viability of product, pricing and everything else that you need to consider etc is site structure. I’m speaking strictly from an SEO point of view.

    You need to sit down and completely map out your site structure. From top to bottom. Think of it like the framework of building a house. At the moment your framework is a mess. You’ve got uppercase, lowercase, non sensicle naming conventions, spaces after trailing forward slashes, categories that don’t make sense. It goes on and on.

    I mean, look at this URl.

    gadgetech.com.au/3d-dice-stack-shape-visual-led-lamp-night-light-atmosphere-7-colors-multicolor-automatic-changing-remote-control-for-bedside-room-home-decor-novelty

    That is absolute madness.

    On top of all of that, your design is extremely poor, none of your product descriptions are unique and and and and….it just goes on and on.

    I don’t know who HB Websites are, and how much you paid them, but I would be asking for a refund if I were you. Its probably one of the worst ecommerce sites I’ve seen, and I’ve seen a lot.

    #1214352
    Byron Trzeciak
    Participant
    • Total posts: 423
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    What John says is absolutely correct and probably the biggest area that most new online store owners get wrong.

    Take a look at this site for example – https://metrohobbies.com.au/

    I looked up “buy drones online” and listed in the results was their category page for drones

    https://metrohobbies.com.au/radio-control/drones.html

    But if i slightly modify that to “buy radio controlled planes” now I see this page comes up in search results

    https://metrohobbies.com.au/radio-control/planes.html

    That’s what John is talking about with structure.

    So really from an SEO perspective your site structure is critical, that’s going to help you bring more visitors to the website. However when you bring visitors to the site then you need to be concerned with your design including trust and unique selling points that encourage visitors to take action.

    People will not buy from you if they don’t trust your website and if they do it will be a very small % of the actual customers you could be receiving.

    Trust – reviews, crisp clean photos, videos, return policies, contact details, support policy

    Unique selling points – price, warranty, delivery, payment methods, price match guarantees, specialisations etc.

    #1214353
    Zava Design
    Participant
    • Total posts: 1,463
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    I’ve been waiting for almost a minute for your homepage to load…

    #1214354
    Chris Young
    Member
    • Total posts: 3
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    Hi Zava,

    Thanks for letting me know, I have made some adjustments & seemed to fix the delay. Try again & let me know.

    Cheers

    Chris

    #1214355
    karensaid
    Member
    • Total posts: 78
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    Already some great SEO and web design comments so well covered above.

    However, what stands out (concerning) the most with your statement above, and the fact you capitalized it:

    Google Analytics is annoying to figure out!!!
    Getting some good hits on social media.
    NO SALES!!! <<<<<<<<<

    Well GA of course it’s confusing, at first, not annoying, just re-frame that perspective quickly. It WILL help you.

    It reads like your rushing. You need GA, especially in your niche. It’s powerful, end of. Once you learn – understand it, you seriously won’t look back.

    But the NO SALES comment.

    Hey we all gotta crawl before we can walk, and it comes across to me, as if you’re in to quickly generate sales, without serving your market FIRST. You might want to address that.

    Web design is very much a crucial step in that process as everyone has stated beforehand, and it’s not the only step. Be mindful of that.

    Congruence across all your online platforms is also a must action.

    Design for your audience. RESEARCH your target market. Fill that notebook!

    Know them inside out.

    If you don’t at this stage, or maybe 20% in, 30, 40 whatever, go back and do this, start from the beginning, just saying.

    Audience in terms of: Demographics, Data, Behaviors will all lead, help shape the design.

    Crush out – the foundations first.

    All the best :)

    #1214356
    JohnW
    Member
    • Total posts: 2,642
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    Hi Chris,
    Arguably, e-commerce sites compete in the toughest online search markets.

    Others have spoken above of the importance of site structure and URLs.

    However, before you learn about generic search referrals and SEO, you need to understand the basics of marketing communications, the purchasing process and how Google searches.

    Eg. You may stock the product I need but why should I buy from you? You don’t tell me.

    Eg. Do you know that G will deliver different results for these two search queries:

    remote-control-drone
    remote control drone

    You use “remote-control-drone” in your product category page title. Was this intended or an accident? Which search query should you have targeted? This level of detail is part of SEO.

    Another common major problem of e-commerce sites is that they copy/paste their product page content from the manufacturer’s site.

    I asked Google for an exact match copy of these words from your “Walkera Rodeo 150 Devo 7 Remote Control Drone” page:

    “The Walkera Rodeo 150 is not only a predecessor of Walkera powerful drones but a high-performing racing drone redefining the excellence of lightweight drone racing. Its indoor and outdoor usage versatility is quite exhilarating, particularly for beginner pilots since they can hone their racing skills indoors before advancing to the challenging outdoors”

    G tells me it has indexed 281 pages that contain these words. Many are Gumtree classified pages.

    Duplicate content is another form of SE death.

    It is unlikely you will ever attract significant generic referrals with the problems your site presents to SEs.

    I’d agree with the others. Your first step should be to get some training in:

    • The basics of selling
    • The purchasing process
    • Writing page content for page visitors
    • How SEs work
    • The basis of SEO

    Here’s your most basic marketing communications problem…

    Why should someone want to buy a Walkera Rodeo 150 drone from you instead of the other 90 pages that offer them?

    I see no reason at all!

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