Home – New Forums New here? Share your story Ryan Brough, Inbound Marketer

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  • #979384
    ryanbrough
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    Hi folks,
    I’m Ryan, an Inbound Marketing consultant working in Brisbane. I’ve been working with micro (startups) and SME (up to $10m) businesses as a consultant since 2008. I’m an advocate of inbound and content marketing v traditional advertising. It’s a major shift in marketing strategy, and one that I’m happy to share stats and success stories on!

    I’m always on the lookout for good designers too ;)

    Looking forward to reading through the posts here on FS.

    Cheers
    Ryan

    #1113929
    Divert To Mobile
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    Hi Ryan,

    Welcome to the forum,
    Could you enlighten me on what is Inbound Marketing?

    Steve

    #1113930
    ryanbrough
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    Hi Steve

    Thanks for the welcome!

    Inbound marketing simply means getting leads to come to you. So instead of spending money on advertising, it’s creating content that is of value to the people you’re hoping to land as a customer, and making it easy to find in search engines. More content equals more results in Google. Advertising tends to have a much shorter shelf life than an eBook or video series on your website too.

    In a nutshell:
    Advertising (or Direct Mail etc) = pushing a message
    Content = pull / inbound marketing

    Drop me a private message if you’d like some more examples. Happy to run through it with you in more detail

    Cheers
    Ryan

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