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July 21, 2011 at 10:18 am #974415612SueParticipant
- Total posts: 81
Tuesday morning I recieved a call from a Victorian radio station that is also streamed via the internet to talk about our products, It was very cool, I spent about 30 minutes on the air taking up our Mainstay range and generally chatting, orders havnt stopped since.
Ápparently they picked up our business from some advertising we have been doing lately. Good example of how perserverance in promoting your website and products can lead to bigger and better things!
CheersJuly 21, 2011 at 9:17 pm #1068077AnonymousGuest
- Total posts: 11,464
Congratulations Sue! That sounds like a great bit of PR.
Love your work!
JayneJuly 21, 2011 at 10:00 pm #1068078BrettM33Participant
- Total posts: 1,372
That’s awesome Sue. Congrats! Care to share what advertising it was?July 21, 2011 at 11:26 pm #1068079July 22, 2011 at 10:29 am #1068080CreativeCorrespondenceMember
- Total posts: 35
That’s great to hear! Be sure to link their online audio link to your website for everyone to know when they visit your site.July 22, 2011 at 11:47 am #1068081612SueParticipant
- Total posts: 81
The advertising was with a ssaa publication called the “bulletin” it is full of outdoor activity/hunting articles and has a pretty wide distribution and very cheap advertising rates.
you can see our add here : –
It fits our target market very well and led to the radio interview.
CheersJuly 25, 2011 at 8:54 am #1068082PR Guru JulieMember
- Total posts: 43
Fantastic – and guess what – there’ll be more interviews to follow if you’re keen in pitching a similiar story to other radio stations.
Firstly, write down a list of media outlets where you’d like to be heard or seen. Look up their websites and find out who the producers are.
Then write a compelling pitch (via email) on the different angles that the interviewer could talk to you about that relate to your survival products. Even suggest that you could offer 5 tips for surviving…a bushfire, flood, earthquake, and, weave in your products as one of the tips. For instance: 1. photostat all your important documents and put them in an envelope near the door, 2. print out all your telephone numbers/email addresses and give them to a friend, 3. purchase a xxxxx product and store this….. 4. and so on
Send this info to the producer (or editor if its a newspaper) and attach a link to your previous interview so they can see what good talent you are!
Then wait for a day or so – and if you haven’t heard – ring them up! Presto.
Love to hear your results.
There’s heaps more tips on how to do your own PR on our blog at
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