Scored a radio interview www.3wbc.org.au

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July 21, 2011 at 10:18 am #974415
612Sue
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Hi,

Tuesday morning I recieved a call from a Victorian radio station that is also streamed via the internet to talk about our products, It was very cool, I spent about 30 minutes on the air taking up our Mainstay range and generally chatting, orders havnt stopped since.

Ápparently they picked up our business from some advertising we have been doing lately. Good example of how perserverance in promoting your website and products can lead to bigger and better things!

Cheers

Sue
http://www.survivalstorehouse.com
July 21, 2011 at 9:17 pm #1068077
Anonymous
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Congratulations Sue! That sounds like a great bit of PR.

Love your work!
Jayne
July 21, 2011 at 10:00 pm #1068078
BrettM33
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That’s awesome Sue. Congrats! Care to share what advertising it was?
July 21, 2011 at 11:26 pm #1068079
websitedesigner
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Nice one
July 22, 2011 at 10:29 am #1068080
CreativeCorrespondence
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That’s great to hear! Be sure to link their online audio link to your website for everyone to know when they visit your site.
July 22, 2011 at 11:47 am #1068081
612Sue
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The advertising was with a ssaa publication called the “bulletin” it is full of outdoor activity/hunting articles and has a pretty wide distribution and very cheap advertising rates.

you can see our add here : –

http://www.ssaavic.com.au/Upload/Docs/The%20Bulletin%2025%20July%202011.pdf

It fits our target market very well and led to the radio interview.

Cheers

Sue
http://www.survivalstorehouse.com
July 25, 2011 at 8:54 am #1068082
PR Guru Julie
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Hi Sue

Fantastic – and guess what – there’ll be more interviews to follow if you’re keen in pitching a similiar story to other radio stations.

Firstly, write down a list of media outlets where you’d like to be heard or seen. Look up their websites and find out who the producers are.

Then write a compelling pitch (via email) on the different angles that the interviewer could talk to you about that relate to your survival products. Even suggest that you could offer 5 tips for surviving…a bushfire, flood, earthquake, and, weave in your products as one of the tips. For instance: 1. photostat all your important documents and put them in an envelope near the door, 2. print out all your telephone numbers/email addresses and give them to a friend, 3. purchase a xxxxx product and store this….. 4. and so on

Send this info to the producer (or editor if its a newspaper) and attach a link to your previous interview so they can see what good talent you are!

Then wait for a day or so – and if you haven’t heard – ring them up! Presto.
Love to hear your results.

There’s heaps more tips on how to do your own PR on our blog at
http://www.prguru.com.au/blog
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