Home – New Forums Tech talk Search Engine Optimization -India- Reality & Understanding

  • This topic is empty.
Viewing 9 posts - 1 through 9 (of 9 total)
  • Author
    Posts
  • #988220
    Gogiver3
    Member
    • Total posts: 7
    Up
    0
    ::

    I recently saw a thread where a business owner was bemoaning the fact that SEO providers never produce any genuine return on investment, he spoke of only being moved in rank 1 or two places, spending 10’s of thousands and breaking even one time in terms of ROI. This thread is such a startling example of what is actually wrong with the perception of online marketing, and business owners understanding of what it is all about I feel compelled to start a new thread.
    YES, there are a lot of snake oil vendors, most often off shore, they capitalize on:

    1. Very old SEO practices -3-4 years back

    2. Business owners naivity and lack of understanding.

    Rather than talk of metrics, keywords and ‘Meta Tags’ I think we need to understand from the outset that any search engine optimization can only enhance what is already in place-if the business website is crap, with no attention paid to social media, nothing interesting and engaging in the content, no means of capturing leads into an email data base/auto responder-coupled with a ‘bill board’ style Facebook business page that overtly sells in the 1960’s sense of selling-or no Facebook or social media presence at all-no amount of optimizing is going to help your business. PPC is not as effective as it used to be on Google – people are aware of the ads and are blind to them -Facebook advertising is far more effective and allows for laser targeting the audience-Also Bing ads are quite good too. Australian business has been very slow to pick up on the new paradigm of marketing – traditional channels like T.V, Radio, local newspapers are not as effective any more-until Australian business, and in particular small-to-medium business finally ‘Gets It’ that most of their marketing should be weighted to online methods-starting with a decent, effective Website that is responsive to mobile devices-using Video uploaded to YouTube (like the larger business community has realized) is far more effective than T.V these days..and by gosh it is much cheaper even using a specialist local online marketing expert. Forget the bogus ‘SEO’ agencies that speak of ‘Keywords’, Meta tags and all of that old hat stuff, and speak to local online marketing practitioners who can manage your online presence…social media accounts, novel video production, your business story engaging with your clients, customers, patients. The old ‘SEO’ is dead, quality content, authority of niche area and engagement with target audience..Oh, video ranking is very much alive and working.

    #1166196
    Stuart B
    Member
    • Total posts: 1,070
    Up
    0
    ::

    Was it a thread on this forum?

    I think many people find it easier to blame somebody else rather than accept the fact that they maybe didn’t do their homework when selecting a provider, didn’t do their homework when coming up with their marketing strategy, didn’t do their homework when analysing the results, didn’t do their homework when planning what to analyse when the results arrive, or just kind of… didn’t do their homework.

    Yes there are a lot of snake oil salesman out there I’m not denying that, but in many cases the other side of the story which you’re less likely to hear is that they were measuring “success” in an unrealistic manner and were hoping that throwing a money grenade at a problem was going to make their business rain money.

    #1166197
    Gogiver3
    Member
    • Total posts: 7
    Up
    0
    ::

    Yes, it was the ‘putting their money where their mouth is’ thread. I agree with you 100%-it is easy to blame a services provider than to take ownership of one’s own business management, and in terms of the online marketing so many business owners elect to ‘save money’ by doing this themselves-because there is a false perception that this is easy-after all it is only Facebook, it is only YouTube..e.t.c
    I think the current statistics for business failure scream very loudly that this is not the right decision.

    #1166198
    Stuart B
    Member
    • Total posts: 1,070
    Up
    0
    ::

    It’s an interesting topic especially where social media etc is concerned. I too was horrified reading a thread where many seemed to jump on the bandwagon saying they thought SM was a waste of time.

    I think you raise a good point about what causes the perception for people and Facebook is a good example.
    I think for a lot of people tend to join the dots to end up at a certain conclusion. Something like…

    “Facebook is easy, I set up my business page in 10 minutes, I created an ad in another 15 minutes, I spent $100 and I didn’t have any extra sales, I’m not an idiot so therefore SMM is a waste of time”

    I think for many this is kind of the subconcious thought process that people have because they think they need to avoid being considered stupid. But the thing is that’s not the issue at all!

    Just because social media seems easy to use, doesn’t mean you’re dumb when your first attempt at marketing on it fails. Why? Because if you’ve never done it before, it isn’t easy!

    I had a sit down with a new client the other day who wanted to give up on SMM, and within about 5 minutes I saw a huge number of things which could be fixed in order to create better results. The point is that I don’t walk in to a car shop and think “driving a car is easy, therefore I should be able to be a mechanic” and the same goes for online marketing.

    I’m not trying to dish it out to people who don’t like SMM, but the thing is that negativity is contagious. There would be people on this forum who would get turned off a potentially powerful asset for their business because they see a bunch of people saying this or that is a waste of time, and those people themselves may not be the best people to listen to…

    Maybe to counter balance this there should be a thread about successful applications and how it all worked???

    #1166199
    MissSassy
    Member
    • Total posts: 1,255
    Up
    0
    ::

    I think it is also important to remember that never before in the world of small business has there been SO MANY WAYS that you could promote you business for little or no cost.

    Social Media platforms afford us the ability to create touch points for our existing and potential clients to see our businesses and what we have to offer. For the most part you can have this only for the cost of your time. Then as said above, Facebook offers an incredible highly specific targeted option for paid advertising never before available.

    A little education in these areas can go a long way to improving the exposure that your small business receives.

    As with so many industries there will always be people trying to do the wrong thing and giving the good businesses a bad name – try though to never tar everyone with the same brush.

    #1166200
    John Romaine
    Participant
    • Total posts: 1,108
    Up
    0
    ::

    Urrgh…

    Another thread bashing SEO experts.

    #1166201
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
    Up
    0
    ::
    Octopus Labs, post: 192555 wrote:
    I’m not trying to dish it out to people who don’t like SMM, but the thing is that negativity is contagious. There would be people on this forum who would get turned off a potentially powerful asset for their business because they see a bunch of people saying this or that is a waste of time, and those people themselves may not be the best people to listen to…

    Maybe to counter balance this there should be a thread about successful applications and how it all worked???

    Hi Octopus Labs,

    I think you’ve nailed the attitude of a lot of people who’ve tried social media, and are right that lack of results for a lot of businesses relates more to how they’re doing it than to the platform itself.

    But when you say negativity is contagious, and that we should balance this negativity with some positives, well I have another view…

    When you consider:

    1) That social media (esp FB) is probably the most widely (and wildly) adopted marketing channel in the history of the world;
    2) The millions of articles written online promoting the use of social media for business and why it’s so brilliant, and free, and viral, and how you’re mad if you’re not doing it.

    …then I would argue that a dose of negativity might be what’s needed for balance. :D

    Dave

    #1166202
    pauls
    Member
    • Total posts: 120
    Up
    0
    ::

    I really like the more positive spin of this thread :-)

    While my preference is towards SEO opposed to social media, each to their own as they all have their place as does email, sms, print etc ect..

    There’s two scary trends I’m seeing with many small to medium businesses;

    1. They aren’t interested in knowing how or why and simply want to outsource.
      This obviously can create big problems as how do you QA your provider? Is it a tough project? is it them? how long do you wait for results?
    2. Always looking for the next shiny object/quick gain. Any marketing technique will require many fails(not really a fail, but your manager will be asking where’s the results) before you get that big win. However many quit before that as it didn’t work.

    A great example in my world is SEO can take months of putting in before you get back and even then the future is unknown..

    Just because its online doesn’t make it cheap or easy.

    #1166203
    JohnW
    Member
    • Total posts: 2,642
    Up
    0
    ::

    Interesting thread.

    I’m on the side of the small business owner here.

    Why should he/she want to spend 20% of their valuable time trying to keep current with online marketing issues? (That’s about what I’ve been spending for 19+ years.)

    To me. it is not good business sense to even attempt it.

    If you run a business, your expertise is needed in many more business-critical areas.

    That said, the Internet has become a major, multi-faceted marketing media that undergoes change like no other before it. No site can only simply talk about either SEO, Adwords, social media, ads on social media, email marketing, and on the list goes. There is not one single solution for any website. Every businesses’ Internet promotion will be different.

    A business manager may find what they really need is a part-time Internet marketing manager who can help them learn the pitfalls, set up online communications programs (be they SEO, Adwords, social media, etc), train staff, supervise/review other third party service providers, monitor results, etc.

    Perhaps we should be talking about how to evaluate a potential part-time Internet marketing manager service?
    Regs,
    JohnW

Viewing 9 posts - 1 through 9 (of 9 total)
  • You must be logged in to reply to this topic.