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  • #991499
    Study’s Fun
    Member
    • Total posts: 19

    Hi all,

    We run a website called http://www.tutorsfield.com.au and we are seeking advice on how we can optimise our website so that we can target a wide range of keywords.

    We did some SEO ourselves in the past. For the keywords such as tutor, tutors, tutor Australia, we are at page 1 or 2. However, if I search for subject specific, for example, english tutor, piano tutor, maths tutors, our website is not ranking within the first 5 pages.

    I’d appreciate if anyone can give us advice on how we can rank well for subject specific keywords.

    Thanks a lot : )
    Delon

    #1181804
    Craig.Smith
    Member
    • Total posts: 167

    I only had a brief look at some of these specific pages but from what I can see is that

    http://www.tutorsfield.com.au/sydney-piano

    will 301 redirect to

    http://www.tutorsfield.com.au/index.php?c=Fir_Search&a=TSearch&subject=Piano&category=500000&loc=Sydney%2C+NSW+2000&view=grid

    I presume this is how your CMS/Cart is built, but it would be better to serve up the results from under the /sydney-piano page which is much more readable. The meta description for this page is only a generic description, it should include custom text for sydney piano tutors. There is also no crawlable content on the page, you need to add some information to the page about piano tutors in sydney.

    #1181805
    jobette
    Member
    • Total posts: 4

    Hi,

    Thrice I open your site and twice it give a bad user experience.

    “The server encountered an internal error or misconfiguration and was unable to complete your request.”

    This will cause your site into trouble with search engine.

    #1181806
    Byron Trzeciak
    Member
    • Total posts: 422

    Hi There,

    Craig is correct in what he says that the 301 redirect that redirects your main page through to the following URL is a problem. As you can see the URL is not very friendly and uses parameters to modify the content of the page.

    http://www.tutorsfield.com.au/index.php?c=Fir_Search&a=TSearch&subject=Piano&category=500000&loc=Sydney%2C+NSW+2000&view=grid

    The keywords you’ve chosen to rank for also don’t make much sense to me just in my brief review of your website. Ranking for a term such as “Sydney Piano” doesn’t make sense as the context of the keyword is ambiguous.

    For example does someone want to buy a piano, do they want to rent a piano, are they looking for lessons in piano. The keyword needs to have better definition.The fact that you have tutors in your domain name might remove some of the ambiguity but it’s still not ideal. You would be better to change the URL above to something such as

    http: //www.tutorsfield.com.au/piano-lessons/sydney/ or
    http: //www.tutorsfield.com.au/sydney/piano-lessons/

    The business and tutor listings are also not providing much benefit, for example this Maths tutor URL

    http://www.tutorsfield.com.au/index.php?c=Fir_Profile&a=TDetail&id=111&subject=Mathematics&category=200000

    Again, it’s not very friendly and would be better changed to something such as

    http ://www.tutorsfield.com.au/melbourne/math-teacher/Ebony-sellers-vic-3000

    When it comes to these kind of directory websites and ecommerce systems your category pages are critical to your success. Each of the category pages needs to be optimised to ensure that it will rank highly on your target keywords.

    Other areas such as duplicate meta title, descriptions i.e. the following seems to be used for every profile created.

    “Find private tutors online for maths, science, languages, english, music, piano, violin, guitar and more subjects in Melbourne, Sydney, Adelaide, Brisbane, Perth and Hobart. Find the best private tutors and discounted lessons in Australia at tutors field.”

    Overall the site looks really nice but the optimisation needs significant work if you’re going to make it successful long term. I’d recommend a complete SEO audit of your site to address all of the issues comprehensively and take it from there.

    Hope this helps

    Byron

    #1181807
    Study’s Fun
    Member
    • Total posts: 19
    jobette, post: 212092 wrote:
    Hi,

    Thrice I open your site and twice it give a bad user experience.

    “The server encountered an internal error or misconfiguration and was unable to complete your request.”

    This will cause your site into trouble with search engine.

    Hi jobette, thank you very much for letting us know. Can you please let me know how did you get to that message? As I cannot reproduce the issue, I believe the problem occurred as we were updating certain parts of they website yesterday.

    #1181808
    Study’s Fun
    Member
    • Total posts: 19
    Byron Trzeciak, post: 212102 wrote:
    Hi There,

    Craig is correct in what he says that the 301 redirect that redirects your main page through to the following URL is a problem. As you can see the URL is not very friendly and uses parameters to modify the content of the page.

    http://www.tutorsfield.com.au/index.php?c=Fir_Search&a=TSearch&subject=Piano&category=500000&loc=Sydney%2C+NSW+2000&view=grid

    The keywords you’ve chosen to rank for also don’t make much sense to me just in my brief review of your website. Ranking for a term such as “Sydney Piano” doesn’t make sense as the context of the keyword is ambiguous.

    For example does someone want to buy a piano, do they want to rent a piano, are they looking for lessons in piano. The keyword needs to have better definition.The fact that you have tutors in your domain name might remove some of the ambiguity but it’s still not ideal. You would be better to change the URL above to something such as

    http: //www.tutorsfield.com.au/piano-lessons/sydney/ or
    http: //www.tutorsfield.com.au/sydney/piano-lessons/

    The business and tutor listings are also not providing much benefit, for example this Maths tutor URL

    http://www.tutorsfield.com.au/index.php?c=Fir_Profile&a=TDetail&id=111&subject=Mathematics&category=200000

    Again, it’s not very friendly and would be better changed to something such as

    http ://www.tutorsfield.com.au/melbourne/math-teacher/Ebony-sellers-vic-3000

    When it comes to these kind of directory websites and ecommerce systems your category pages are critical to your success. Each of the category pages needs to be optimised to ensure that it will rank highly on your target keywords.

    Other areas such as duplicate meta title, descriptions i.e. the following seems to be used for every profile created.

    “Find private tutors online for maths, science, languages, english, music, piano, violin, guitar and more subjects in Melbourne, Sydney, Adelaide, Brisbane, Perth and Hobart. Find the best private tutors and discounted lessons in Australia at tutors field.”

    Overall the site looks really nice but the optimisation needs significant work if you’re going to make it successful long term. I’d recommend a complete SEO audit of your site to address all of the issues comprehensively and take it from there.

    Hope this helps

    Byron

    Hi Byron,

    Thanks a lot for the information, it’s very helpful. It takes some time for us to complete the url rewrite. For now, we added couple of pages in the footer area such as maths tutors, tutors Melbourne and created a specific page for that. I am going to write some short content to optimise it too.

    I notice when I search for the word “maths tutors”, the first result appearing on Google is tutor finder and their url is like our current url. Do you know why their website would appear at top position even though their url is not optimised? Is there any other important factors that would affect the ranking?

    Thank you once again,
    Delon

    #1181809
    Wheel Buddy
    Member
    • Total posts: 7
    Study’s Fun, post: 212115 wrote:
    Hi Byron,

    Thanks a lot for the information, it’s very helpful. It takes some time for us to complete the url rewrite. For now, we added couple of pages in the footer area such as maths tutors, tutors Melbourne and created a specific page for that. I am going to write some short content to optimise it too.

    I notice when I search for the word “maths tutors”, the first result appearing on Google is tutor finder and their url is like our current url. Do you know why their website would appear at top position even though their url is not optimised? Is there any other important factors that would affect the ranking?

    Thank you once again,
    Delon

    Hi Delon

    Perhaps using traditional methods such as adding those specific keywords into alt tags for images.

    For example whenever you add a tutor save his image as maths-tutor-29956.jpg in your database or whatever and in the html code add an alt tag for the suburb or state.

    You could also create more backlinks by contacting local schools and trying to get links from their websites as that would rank.

    You will need to find a way also to put keywords such as “maths tutor” into H1 or H2 tags somewhere in the website.

    Umm also hmmmmm keep in mind you cant win on every keyword so your better to focus your website onto 2 or 3 only eg ( maths tutor , english tutor. history tutor ) otherwise it will just be a mess.

    There are many many ways to rank better and not all of them I would give away for free.

    Anyway best of luck

    #1181810
    JohnW
    Member
    • Total posts: 2,642

    Hi Delon,
    Advice about setting up SEO for a directory website is much more complex than can be addressed in the confines of a forum like this.

    It seems to me you don’t even know the issues you will need to address. IMHO, you need to talk with someone.

    I’ve advised on setting up SEO for directory sites over the years. Give me a PM if interested in chatting.

    Regs,
    JohnW

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