Home – New Forums Marketing mastery Sending Follow-up Emails – after some opinions

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  • #989219
    Myshopsshop
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    Hi all,

    I am after some opinions in regards to sending follow-up emails.

    As a business owner do you view them as annoying or as a courteous reminder?

    I’m coming from the perspective that some potential clients are soloists themselves and sending a second reply to their enquiry might remind them they wanted to get on board, but they were sidetracked with other things to do! 😮

    #1170968
    IncredibleCo
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    No harm in it I reckon, so long as you only do it once. More than once is a different story though…

    #1170969
    EthanBBB
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    I find that one follow up email is acceptable. I know that when I start to receive more than one email without responding, it then becomes over the top. People do forget about things so I think one follow up is definitely acceptable.

    #1170970
    bb1
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    anoying, if I deleted it the first time I will delete it the subsequent times. or if its in my think about it or to be actioned pile, its in there for a reason, I dont need a second copy and you have most probably lost me for filling my inbox with another copy. Nothing worse then someone who repeat sends an email.

    #1170971
    MatthewKeath
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    Myshopsshop, post: 198452 wrote:
    Hi all,

    I am after some opinions in regards to sending follow-up emails.

    As a business owner do you view them as annoying or as a courteous reminder?

    I’m coming from the perspective that some potential clients are soloists themselves and sending a second reply to their enquiry might remind them they wanted to get on board, but they were sidetracked with other things to do! 😮What sort of follow up email?

    Really need some more details to who you are following up about.

    Cheers,

    Matt

    #1170972
    MissSassy
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    It comes down to the journey that people take when they are deciding to do business with you.

    Do they take a long time or is one prompt enough – perhaps following up until you are asked not to is ok.

    Think about your potential clients and that may help you to decide.

    #1170973
    bb1
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    MissSassy, post: 198531 wrote:
    – perhaps following up until you are asked not to is ok.

    .

    Thats whats called harrasement

    #1170974
    MissSassy
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    NO bb1

    Harassment – As defined is aggressive pressure or intimidation and that is not what I suggested.

    #1170975
    bb1
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    MissSassy, post: 198539 wrote:
    NO bb1

    Harassment – As defined is aggressive pressure or intimidation and that is not what I suggested.

    Harrasement – the act or an instance of harassing, or disturbing, pestering, or troubling repeatedly; persecution:

    To me “perhaps following up until you are asked not to is ok.” is actually pestering and/or troubling repeatedly.

    #1170976
    Robert Gerrish
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    Hi Ed

    As you can see, while opinion may differ, it’s clear that great caution is needed!

    Personally, I tend to use a subject line like ‘Courtesy follow up’ to clearly flag the nature of the email and as I think you intimated, two follow ups would not seem unreasonable to me.

    Robert

    #1170977
    arrowwise
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    Most people are inundated with enough inbox bombardment as it is. Less is better as a general rule when it comes to email follow ups.
    The exception to the rule is a prospect that isn’t too busy, and is hanging out for your emails to help them through the sales process. These guys are a minority.

    #1170978
    MatthewKeath
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    We still don’t have enough info to make a call.

    What stage of the sale process is this?

    I know that if have meet with the prospect and have a done a proposal. I will follow them up until I get an answer.

    If someone send though a single email, I will call, then send a follow up, and then a month or so later send another one if .I have not heard

    #1170979
    Joel Krause
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    MatthewKeath, post: 198546 wrote:
    I know that if have meet with the prospect and have a done a proposal. I will follow them up until I get an answer.

    If someone send though a single email, I will call, then send a follow up, and then a month or so later send another one if .I have not heard
    This is generally what I do. I don’t go over the top, though. I will wait a few weeks to a month before sending another email, just as a friendly reminder, really.

    Cheers
    Joel

    #1170980
    Myshopsshop
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    Thanks to all for offering your opinions.

    My follow-up email will only be sent to those that were meant to get back to me. I am not a pushy kind of person and don’t want it to ever seem that way.

    From reading replies I think I’ve decided it is okay to do as long as I make it clear that it is a follow-up email and will not be a frequent email they will receive.

    #1170981
    The Barefoot Marketer
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    Myshopsshop, post: 198452 wrote:
    Hi all,

    I am after some opinions in regards to sending follow-up emails.

    As a business owner do you view them as annoying or as a courteous reminder?

    I’m coming from the perspective that some potential clients are soloists themselves and sending a second reply to their enquiry might remind them they wanted to get on board, but they were sidetracked with other things to do! 😮

    Hi Ed

    It all comes down to the value of your follow ups, not the frequency. If are just saying “Are you ready to buy yet”? each time you follow up, this will get annoying very fast.

    Alternatively if you provide high value info that is exactly what your prospects are looking for then gently lead them into the next step in your slaes funnel you will get 2 completely different responses.

    Also you shouldn’t worry too much about the people who aren;t hot prospects and get annoyed when you follow up. You want to focus on providing extreme value and convenience to your ideal customers.

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