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  • #982733
    michnichols
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    Hi All,

    Are there SEO benefits for removing your contact number from your home page and also from your header for each webpage?

    A client has been advised to do so, and to have contact number on contact page only.

    Many thanks Michelle

    #1138466
    Aidan
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    No benefit I can think of and those who specialise in local SEO often say its usually best to have your NAP info in text on each page of your site.

    What was the reason for the removal?

    #1138467
    The Copy Chick
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    More importantly, is there any benefit to site visitors in removing contact information from every page but the contact page?

    #1138468
    michnichols
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    Aidan, post: 157963 wrote:
    What was the reason for the removal?

    The client hasn’t shared that with me, just he was taking advice from the SEO specialist. It is going to be for a trial period.

    The Copy Chick, post: 157966 wrote:
    More importantly, is there any benefit to site visitors in removing contact information from every page but the contact page?

    I can’t see any benefits. Having your contact details optimises opportunity for the viewer to get in contact.

    Thanks All.

    #1138469
    NickMorris
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    Can’t see how it could help SEO.

    Maybe they are doing it for performance tracking. If you don’t use a tracking number or have some kind of manual tracking technique you could measure visits to the contact page as an indication of the number of people contact you (or the relative number), whereas if the contact number is on every page you can’t.

    Event in this situation it would seem that the benefits of having the number easily accessible on every page would outweigh the benefits of the data.

    #1138470
    JohnW
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    Hi Michelle,
    I can’t think of a single reason why you would want to make a visitor click through to a Contact page to see a phone number.

    The primary objective of most websites is to generate phone calls and email enquiries. If you make a visitor click a link to see your phone number then your client WILL lose enquiries.

    IMHO, you want to design your client’s website so that all the info a visitor wants is available within 3 link clicks. Is your client being fed a line about increasing the number of pages viewed per visit? (If so, GARBAGE, INHO.)

    Nick raised an issue I’ve also observed. There seem to be some people who are more concerned with being able to measure Google Analytics than assessing the real issues of Internet marketing and SEO.

    PS: You do want to ensure that the client’s phone number is in a “clickable” format. If the phone number is displayed in an image, not text, the visitor will not be able to “tap and call” the client if visiting the page on a mobile phone.
    Regs,
    JohnW

    #1138471
    Greg_M
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    JohnW, post: 158043 wrote:
    PS: You do want to ensure that the client’s phone number is in a “clickable” format. If the phone number is displayed in an image, not text, the visitor will not be able to “tap and call” the client if visiting the page on a mobile phone.
    Regs,
    JohnW

    Marginally off topic, but I continually see phone numbers in images, and numbers that are not clickable, it’s no big deal to implement, just a simple HTML tag, admittedly the tag only works on a mobile (it just does nothing otherwise -but you still see a phone number)… but most sites I’ve built for clients are “responsive” and a large portion of their traffic is mobiles … they do get calls … they love it.

    #1138472
    michnichols
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    NickMorris, post: 158024 wrote:
    Can’t see how it could help SEO…

    Maybe they are doing it for performance tracking.

    We have tracking!

    JohnW, post: 158043 wrote:
    Hi Michelle,
    I can’t think of a single reason why you would want to make a visitor click through to a Contact page to see a phone number.

    The primary objective of most websites is to generate phone calls and email enquiries. If you make a visitor click a link to see your phone number then your client WILL lose enquiries.

    IMHO, you want to design your client’s website so that all the info a visitor wants is available within 3 link clicks. Is your client being fed a line about increasing the number of pages viewed per visit? (If so, GARBAGE, INHO.)

    Nick raised an issue I’ve also observed. There seem to be some people who are more concerned with being able to measure Google Analytics than assessing the real issues of Internet marketing and SEO.

    PS: You do want to ensure that the client’s phone number is in a “clickable” format. If the phone number is displayed in an image, not text, the visitor will not be able to “tap and call” the client if visiting the page on a mobile phone.
    Regs,
    JohnW

    Thanks John, I am having a phone meeting today so everyone’s contribution will be very helpful.

    estim8, post: 158044 wrote:
    Marginally off topic, but I continually see phone numbers in images, and numbers that are not clickable, it’s no big deal to implement, just a simple HTML tag, admittedly the tag only works on a mobile (it just does nothing otherwise -but you still see a phone number)… but most sites I’ve built for clients are “responsive” and a large portion of their traffic is mobiles … they do get calls … they love it.

    A good reminder, about the number, it is so much easier to click and call directly on your phone!

    Thanks everyone, I appreciate your comments and feedback.

    Michelle

    #1138473
    Vossy
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    Great Question –

    Totally crazy if this site is a local business.

    There are two reasons

    1) …any SEO worth their salt will / should be interested in contacts / sales and if you ever conversion test a website the first thing you will do is add the phone number and a contact us form to every page. I’ve never seen it reduce contact outcomes.

    2) the connection between google places (plus / maps) relies on the name address and phone profile and it nearly always works better if it’s on every page.

    But tracking numbers do mess this up so that might be the reason for hiding the contact number. Google is looking for a local number that is the same as the one on Places not a 1800 / 1300 tracking number. That might be a reason but I’d suggest that the value is out weighed by the benefit of getting phone calls.

    Phone calls convert about 4-7X better than contacts and you should do what ever it takes to get them

    If you need to track you could do what True Local does and hide part of the number and then count the “onclick” events in Analytics.

    Thanks again for the great question. Has anyone found a good solution for optimising phone calls (not clicks or contacts) from AdWords to the keyword level yet?

    Cheers

    #1138474
    klix media
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    Quote:
    Are there SEO benefits for removing your contact number from your home page and also from your header for each webpage?

    having contact no on every page is basic step of positive landing optimization ..

    it doesnt have any deal with seo ..

    so it is always good if you have contact no in every page of your website …

    the more visitor will have doors to come to you the more visitors will open it and come to you .. :)

    #1138475
    michnichols
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    Thank Klix Media

    #1138476
    Shane Walker
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    From an SEO Perspective there is no valid reason to remove it. From a marketing point I dont know why you would want to remove it either. If the purpose of your website is to get someone to ring you, why would you hide your phone number away where people have to search for it. The most successful marketing is direct response and it leaves the person in no doubt as to what action you wish them to perform. If you want them to ring, put the number where they can see it.

    #1138477
    michnichols
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    Thanks Shane. It has been over a month now. My client did take off the numbers so time to check back and see what the results were.

    Hopefully will have an update.

    Michelle

    #1138478
    zekin
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    michnichols, post: 161888 wrote:
    Thanks Shane. It has been over a month now. My client did take off the numbers so time to check back and see what the results were.

    Hopefully will have an update.

    Michelle

    The only reason that I can think of why removing the phone number on every page except contact page is because… they don’t want too many junk calls. that way might reduce some, but you know cold calls just come in anyway (people can search…). I get that sometimes (mostly from so called SEO company or BIG directory company).

    But to eliminate junk calls you should actually hide phone numbers entirely. But then that is against the purpose of marketing…

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