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  • #988602
    Sporty Dave
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    What would people say to a person starting out online with their first business venture regarding SEO and Marketing?

    What would be the most important factors to consider? What would you tell them to learn (or do) first?

    Secondly, what kind of Tutorials or Training would you recommend? Should they just read a book on SEO? Find some training? Hire a Consultant?

    #1168044
    Tiggerito
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    The Moz beginners guide is a good place to start:

    http://moz.com/beginners-guide-to-seo

    #1168045
    MissSassy
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    What you need to do is know your client and start promoting where they are. Pick your social medias and hopefully ensure that your content is up to speed.

    There are a lot of different ways to answer your questions, and your website platform is also important.

    Perhaps talk to a business adviser or marketing professional to give you some ideas to help you get started.

    #1168046
    Sporty Dave
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    MissSassy, post: 194666 wrote:
    What you need to do is know your client and start promoting where they are. Pick your social medias and hopefully ensure that your content is up to speed.

    There are a lot of different ways to answer your questions, and your website platform is also important.

    Perhaps talk to a business adviser or marketing professional to give you some ideas to help you get started.

    Thanks Kelly, I guess that is what I am after – rather than a general, “one size fits all”, I am wondering what specific action people have taken regarding their marketing and what they – form their experience – consider the most important factors for a beginner to master.

    #1168047
    help4bis.com
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    • Total posts: 268
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    Do research… that is what it comes down to.

    Ask the question…
    – Will SEO benefit my products… Eg. if someone in Belgium found your site… what good will it be.
    – Marketing, if you brick and mortar perhaps leave the online seo stuff alone and focus on local marketing and referrals.

    SEO is not always the best way to increase sales, you get found but that does not mean you get sales, you need a someone who understands the end to end to create visitors into paying and returning customers.

    The Steps.
    1.
    find who your customers are, and what they do.
    No idea… hire a consultant.

    2.
    Do some competitor study, what are they doing… what channels do they use… as a wise man once said “It is easier to follow the footsteps of those who done it before”
    No idea…. hire a consultant

    3.
    Read some books.
    SEO 2013 and Beyond
    Marketing Shortcuts for the self employed
    A start-up guide for search engine marketing in APAC
    No idea… Hire a consultant

    You understand all of it…
    good…
    still hire a consultant. (coach or specialist whatever the best term is)

    So the morale of this list is…. SEO and Marketing are reasonable specialised areas. Sure the concept is easy, being good at it and in sync with the google ZOO, is simply said hard work.
    I guess that is why these guys/girls charge what they charge.

    Yes you can find a lot in blogs, but blogs are easy. Being academic I still like that good old book. I read the once I listed and some more, all it did was make me realise how little I actually knew. It gave me an appreciation of what is involved to be an expert. I am good as SEO, but by no means an expert. Sometimes good is not good enough, SEO is one of those times.

    Oh to answer the question… Hire a Consultant, money well spend.

    #1168048
    Sporty Dave
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    • Total posts: 20
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    Thanks for the detailed response. Yes, SEO is hard work – if it is done well. In this instance I am thinking of those with a small business that is excusively online – so no brick and mortar.

    One of the problems that an online start up faces is that the budget is usually very lean and rules out any serious engagement of an SEO worth hiring.

    So most one-man businesses have to learn for themsleves – which I think is a good thing, if they have the time.

    If they don’t have the time, they at least need to master the basics, write their own content well and do their own outreach with some purpose.

    #1168049
    Greg_M
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    Sporty Dave, post: 194671 wrote:
    I am wondering what specific action people have taken regarding their marketing and what they – form their experience – consider the most important factors for a beginner to master.

    If nothing else, learn enough understand how search engines actually work.

    Most clients I’ve had think SEO is some kind of magic.

    When I’ve explained that they’re basically text crawlers that are blind, don’t give a rip about “pretty” and that most of their (the clients) desired widgets will make their site almost impossible for SE’s to index the content … if they listen, getting their sites to work (ROI) is halfway there.

    Also, the more they’re prepared to do background research on the subject the less likely they are to get burned paying for simplistic services that do no more than empty wallets.

    In the broader marketing arena I think it depends on the business and industry, as to how you approach it. Letter box drops still work for some.

    Regardless of any other factors, I’d want previous proof of success and trackable referee’s before I’d spend a cent.

    Online marketing and SEO is a swamp just waiting to swallow the naive.

    Cheers

    #1168050
    help4bis.com
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    Sporty Dave, post: 194680 wrote:
    Thanks for the detailed response. Yes, SEO is hard work – if it is done well. In this instance I am thinking of those with a small business that is excusively online – so no brick and mortar.

    One of the problems that an online start up faces is that the budget is usually very lean and rules out any serious engagement of an SEO worth hiring.

    So most one-man businesses have to learn for themsleves – which I think is a good thing, if they have the time.

    If they don’t have the time, they at least need to master the basics, write their own content well and do their own outreach with some purpose.

    Spot on Sporty Dave, that is why we exist, and due to our unique cost model we can keep the prices down to do all you mentioned for them. :-).

    #1168051
    Lucinda Lions
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    • Total posts: 104
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    Sporty Dave, post: 194626 wrote:
    What would people say to a person starting out online with their first business venture regarding SEO and Marketing?

    What would be the most important factors to consider? What would you tell them to learn (or do) first?

    Secondly, what kind of Tutorials or Training would you recommend? Should they just read a book on SEO? Find some training? Hire a Consultant?

    Hi Sporty Dave

    You’ve received some great advice here!

    Just to let you know, as part of Flying Solo’s involvement with Small Business Festival Victoria, we’re running a free webinar on SEO. Details here.

    Good luck with your SEO and online marketing!
    Lucinda :)

    #1168052
    John Romaine
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    “What would people say to a person starting out online with their first business venture regarding SEO and Marketing?”

    The same advice I would give to someone starting out in the offline space.

    Hire professionals.

    If you were to open a shop, would you start reading a book about shopfitting?

    #1168053
    Jgasca
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    • Total posts: 4
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    Sporty Dave, post: 194626 wrote:
    What would people say to a person starting out online with their first business venture regarding SEO and Marketing?

    What would be the most important factors to consider? What would you tell them to learn (or do) first?

    Secondly, what kind of Tutorials or Training would you recommend? Should they just read a book on SEO? Find some training? Hire a Consultant?

    Hi Sporty Dave! You’ve got a bit of advise here but I’d like to add that before you start doing SEO or any type of particular online or offline strategy you must have some sort of Sales Funnel then you fit your marketing campaign to the top of the funnel and tailor it for conversions.

    You can achieve this easily with capturing emails and creating value added content and sharing that content with your list.

    And also, if possible work with a mentor to minimize the risk of misinformation.

    #1168054
    JenG
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    • Total posts: 133
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    “Hire a Consultant.” Except that how do you know the consultant will give you your money’s worth? Not a day goes by that I don’t get 1-3 offers from Consultants who all say they can improve sales. Do you get any kind of guarantee?

    #1168055
    Anonymous
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    Sporty Dave,

    as others have said, you have receive a lot of good information here. The trick is putting it into practice. My business is building websites and SEO is a daily part of my life. It is both simple and complex at the same time. One important thing to remember is that SEO is one of the tools you have for generating business. The reason for stating the obvious is that SEO gets so much attention that folklore would have you believe that SEO is the silver bullet when it comes to business websites. Not true. At best, it will drive traffic to your website, but that doesn’t mean they will necessarily will generate actual business.

    I start with a questionnaire with my new clients, and a fair bit of that is to identify what they provide as a business, and what their customers are like. On the website, what you provide tells you what to say. What the customers are like tells you how to say it. You then clarify the purpose of each page, and make it clear to visitors what that purpose is. (The difference between putting a button on a page, and a button with a message to push it is incredible.) Now we start to get to the SEO bit, and we identify the questions that potential customers ask in relation to the product. With all that in hand, then we can start actually building the website.

    The other thing that I discuss is that for most small businesses, websites are support marketing tools rather than primary marketing tools. I have already taken up too much space to go into the reasons for that, but treat a website as a tool that follows up on your initial contacts with a prospective customer. That is more realistic and gives better results.

    Last, measure it. You can’t manage what you can’t measure, so get some analytics on your website and adjust it as you find out how it actually works. The industry calls this A/B testing when they do it formally.

    Hope this helps,
    Darryl

    #1168056
    Kevin’s SEO & Marketing
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    • Total posts: 1
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    SEO is not what you do after you build your website but when you build. Websites without SEO have neither direction nor intent. Its a function of marketing.

    SEO is digital responsibility where we make order of of the chaos. For example FS_Bizz_Buzz_300x200px_AW.jpg renamed to Join Bizzbuss view the latest Business deals.jpg as a crude example.

    You are either going to hire a consultant or do the work yourself. Either way, as mentioned by other bloggers, the more knowledge you have the better informed you will be.

    For SEO referrals are the best way. We all know someone who has a website so ask your network.

    #1168057
    pauls
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    • Total posts: 120
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    Hi there,

    All acronyms aside, you need to speak the language of your customers and then ensure this translates into unique pages with focused topics/areas.

    Ensure the topic/theme of each page is consistent through all elements including;
    1. page address
    2. meta title
    3. meta description
    4. heading on the page

    and make sure it reads like it was written for humans with a touch of keyword variations of the phrases that page is talking about.
    Your writing for people and engagement with embedded search engine appeal.

    From a content perspective try to avoid creating shallow pages, but at the same time don’t feel the need to bombard your audience with all your offerings and everything you know, Less is more :-)
    Engage, offer a path for more info and don’t be afraid to educate your audience.
    Oh and a blog is always recommended as it allows you to publish diverse content without cluttering your site along with social sharing and if done right broader search engine exposure.

    Some call this SEO, I call it the basics ;-)

    Feel free to check out our learning hub that covers key areas you will need to know along with examples and in a language you can actually understand ;-)

    http://www.criticone.com.au/learning-hub

    Good Luck!

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