Home – New Forums Tech talk SEO Experts – What do you do?

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  • #1118595
    IncredibleCo
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    I wonder then if SEO should be marketed as removing the hassle out of doing it yourself, rather than as a secret list of techniques that’ll get your website to No1?

    Google “seo secrets” and you’ll see what I mean!

    #1118596
    Divert To Mobile
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    IncredibleCo, post: 133459 wrote:
    I wonder then if SEO should be marketed as removing the hassle out of doing it yourself, rather than as a secret list of techniques that’ll get your website to No1?

    Google “seo secrets” and you’ll see what I mean!

    14 million results for seo secrets
    59.6 million results for web design secrets

    Steve

    #1118597
    Aidan
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    There are no secrets other than the algorithms themselves!

    Everything can be learned from study and experimentation, even the high competition stuff can be learned (and implemented if you have sufficient time and budget).

    #1118598
    JohnW
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    There are many so-called SEO experts hiding behind technical jargon and questionable tactics out there.

    Google Aust implemented the most dramatic changes in its entire history around Apr 12. (No, not Panda or Penguin.) Do I see any reference to the impact of these changes in this discussion? You won’t find out anything about them in Google’s Beginners Guide or on the top pages returned by a search for “SEO secrets”.

    No single person in the world knows all the “secrets”. Even Google’s Matt Cutts will frequently respond to a question that he needs to refer to another Google Dept to get a specifc SEO answer.

    These points all suggests something to me about the quality of comments here…

    If all you have in your golf bag is a five iron and putter, you should have a better score than someone who only has a five iron. Don’t expect to compete in the same league as a fully equipped “pro”, however.

    (Nothing aimed at your posts, Nick.)
    JohnW

    #1118599
    Shane Walker
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    Hi IncredibleCo! It’s Shane Walker here.

    Are you ranking your website for extremely competitive search terms? If so, then you have answered your own question. But if you find that your sites are not ranking, then obviously there is more to do with SEO.

    Regards,

    #1118600
    IncredibleCo
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    Shane Walker, post: 133489 wrote:
    Hi IncredibleCo! It’s Shane Walker here.

    Are you ranking your website for extremely competitive search terms? If so, then you have answered your own question. But if you find that your sites are not ranking, then obviously there is more to do with SEO.

    Regards,

    Hi Shane, what competitive search term does your website rank no1 for?

    #1118601
    Snakeman
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    Posted earlier,
    “Create compelling content for your intended visitors… Don’t write content for Search Engines.” is one of the great lies you hear time and time again.

    Winners for competitive searches often don’t do this.
    That’s why often the first site on a results page is garbage.
    The secret is keywords in the right places, a nice amount of text on the page (not defined here) and of course piles of quality backlinks from as many “high ranking” sources as possible, as in things like .gov and the like.
    The best site in the world won’t even get to page one for a competitive search without the SEO methods just given and regardless of content!

    All the best

    #1118602
    MatthewKeath
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    Snakeman, post: 133527 wrote:
    Posted earlier,
    “Create compelling content for your intended visitors… Don’t write content for Search Engines.” is one of the great lies you hear time and time again.

    Winners for competitive searches often don’t do this.
    That’s why often the first site on a results page is garbage.
    The secret is keywords in the right places, a nice amount of text on the page (not defined here) and of course piles of quality backlinks from as many “high ranking” sources as possible, as in things like .gov and the like.
    The best site in the world won’t even get to page one for a competitive search without the SEO methods just given and regardless of content!

    All the bestSeriously?

    That type if SEO is what I am hoping Google is going to stamp out, the sooner the better.

    If this is what you are basing your SEO strategy on then it’s only a matter of time before you get spanked.

    #1118603
    Aidan
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    There’s your problem – SEO advice without sufficient background in the field. If you want to take your SEO advice from a non specialist, whatever their own calling then do so at your peril.

    I grew up in a then largely agricultural country, learned a bit at school about farming, had farm owner friends and have had short holiday breaks on farms. I’ve even helped a little around the fields and barns… but…

    you would be an idiot to take farming or animal husbandry advice from me!

    One of the myths is the one about getting links from certain domain TLD’s. They do not of themselves give greater link juice than other TLD’s. Many government links are no-follow so will do nothing in any event. What matters is the relevance and authority of the page linking to you, where your link is on that page, whether it is followed and the numbers of other links on that page. Whether it is an org, gov or net is not an issue!

    #1118604
    The Copy Chick
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    IncredibleCo, post: 133459 wrote:
    I wonder then if SEO should be marketed as removing the hassle out of doing it yourself, rather than as a secret list of techniques that’ll get your website to No1?

    Google “seo secrets” and you’ll see what I mean!

    Just about every industry uses the “secrets” line as a way of making their content seem more appealing – to get people thinking “ooh.. what don’t I know? I’d better check this out!”

    A quick Google search just revealed to me the “secrets of embroidery”, “secrets for digital photography”, “beauty secrets”, “secrets of a happy marriage”, “secrets to cleaning windows”… the list goes on.. and on… and on.

    SEO is no different to any other industry in that respect.

    Snakeman, post: 133527 wrote:
    Posted earlier,
    “Create compelling content for your intended visitors… Don’t write content for Search Engines.” is one of the great lies you hear time and time again.

    The trick is to write content intended for your visitors BEFORE you write for search engines, but also making sure that content has enough of the right stuff to help your rankings.

    My site ranks #1 for a number of my keywords/phrases (in a very competitive industry, might I add), and the content is all very good quality, providing prospective clients with plenty of useful information.

    Has it been optimised for SEO? You betcha!

    Had it been written for a human audience first and foremost? You betcha!

    The two are not mutually exclusive, but it can be quite challenging to get right (especially in industries with VERY high competition keywords).

    Like Matthew, I’m really hoping the new algorithm changes will put an end to keyword-rich, but “thin” copy that may have ranked well in the past in favour of well-constructed copy that actually has something to say.

    I guess time will tell.

    #1118605
    cokele
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    All these sounds alien to me…. Now I have to really read about SEO from scratch. I have no IT background which I may need some help on SEO at some stage. However there are too many “experts’ out there trying to sell their services. Guess I have to read about SEO, at least I know when ‘ experts’ are talking rubbish.

    #1118606
    Freddy @ InMktgWeTrust
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    MSIC-VeritasEng, post: 133370 wrote:
    He has worked for us on a “no rank – no pay” basis and I’m pleased to say that in two months, he got us from page 6 to page 1 on Google.
    Keep searching and you may find…

    Hi there,
    I’ve been contemplating the idea of a rev share for certain clients/kwds for a while now.
    Would you mind sharing your kwd and the landing page you use for your example.

    Thanks
    Freddy

    #1118607
    Freddy @ InMktgWeTrust
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    cokele, post: 133630 wrote:
    However there are too many “experts’ out there trying to sell their services. Guess I have to read about SEO, at least I know when ‘ experts’ are talking rubbish.

    And you should!! What most “decent SEOs are trying to do is to see how google views your site/activity online and pass on the message of what google want from you:
    Do correct marketing, have good products with clear information and promote it “organically”*

    for the reading section, I’d recommend you start with Seomoz guide
    and SEObook. You can also do a whole bunch of videos try Search engine land one (nice and easy) or directly from Google’s team. The one guy everyone refers to is Matt Cutt, head of the search quality team (the guys that track the crap SEOs)

    *: Word of Mouth, presence marketing, PR, Newsjacking, Social presence and interaction, Mingle with influencers/bloggers, etc

    #1118608
    lukelee
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    Forget about all the tricks.
    1. Build contents ppl like.
    I have many customers whom wasting time on working on icons, background images, photos. I simply told them, as a customer, I don’t care what your icon is, what colour on your background, I want useful and interesting contents to read!
    2. Build a lot content!
    Wikipedia is the best seo website, why? whatever keywords you put in, it always list on page 1! it has so many contents! so many rich, useful contents, they don’t have fancy design, just black&white. One of my customer make aluminium chairs, I asked him write me some articles about his chairs, he said: they are just fxxking chairs. Then I said: yeah, Coco cola is just fxxking water, sugar and carbon dioxide, and it has no benefit for your health, why they can have so much to say in their ads and become world no1 drink? Stop being lazy, do your work.
    3. Spend time on forum, social media, other website etc…
    Use google alerts, social media search to find topics in your industry, doing it everyday. you might find ppl are complaining their heater is not working again on twitter, if you are a heater repairer, you just tell them how to fix it.
    4. Treat other people how you want to be treated.
    Internet is a large cocktail party, we look for fun, not for ads, if you walk in with business card, only try to sell, we will hate you. Don’t think ppl are your target customers, they will like your ads, I am a middle age man doesn’t mean I want to see hair grow ads and Viagra ads.
    5. Takes time
    This is where most ppl fail at, seo is not a one day success. Love what you do, and enjoy it, after a few month, you might find your google ranking is increasing.
    6. Last thing
    Do it yourself! many customers ask me to manage their facebook, twitter, they email me the content, ask me to update on they website blog. I hate this for 2 reasons, 1. I built their website and hope they could enjoy it and learn how to use the cms, but they don’t. 2. I am not passionate on their products and I don’t understand their products. I built many websites for mechanics, but personally I hate those loud, energy wasting machines.

    There are many many things I can share with you.
    But if you don’t live with internet. when you have questions, you ring friends instead of search. when you look for something, you open yellowpage instead of search. when you take a nice photo, you print them instead of share on facebook. Then you won’t get success on seo.

    #1118609
    On Media
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    Hi Guys,

    Just FYI, we are a Sydney based digital marketing firm, and I have enjoyed reading this post!

    Essentially, I would consider SEO to be a pivotal part of a digital marketing strategy. Consider if you were to invest a lot of money in making a television or radio advert, but then not buy any airtime? It’s the same concept with web design and SEO, the two are necessary pre-requisites for each other. What is the goal of a website? To appeal to an audience, and in order to do this and and form brand visibility, you need to take SEO extremely seriously.

    Now, I guess the initial question was regarding what goes into search engine optimisation? And what do we SEO people actually do with out time? Quite a lot actually!

    The first stage is to work with the client and find out exactly what their sales and marketing strategy is. We then tease out the type of customers they want to reach out to, and how they can be best targeted in the online space. We then break down their entire online presence, and look into ways that the site can be rewritten and recoded to stand out to the search engines algorithms.

    The second stage is the most time consuming, and requires the most technical expertise. We build a variety of links to the client’s site, in a number of different ways, in order to boost the client’s page and domain authority (taken from SEOmoz).

    The third and final phase is appraisal and re-evaluation, and recommencing the feedback loop.

    I noticed too that somebody criticised Google’s tagline “write pages for people, not for search engines”. While it could be acknowledged that this is partially false, Google are now starting to utilise human reviewers to analyse the usability and relevance of pages in their index. Furthermore the goal of any website is to appeal to human users and formulate a customer base, hence writing pages for a human audience is absolutely crucial.

    Joe

    On Media | Sydney Web Design and SEO

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