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  • #964833
    evergreen tt
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    I have been thinking about increasing my online advertising for a while now and its time I found out some answers. I have read some recent threads on this forum about SEO. This seems like the best way go. I have a website, but most of my work comes from the ads I have in 8 local papers around brisbane. I also advertise in the yellow pages, which cost $1500/year and has given me 4 small jobs! Useless. The local papers are good and I get a lot of calls but I have to screen each call carefully as the money is often not worth it compared to the customer or the job. I pay around $170/week for those ads.

    I spoke to a company in brisbane and they sent me this package.

    Thanks in advance

    #1008543
    Heidi Price
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    Hey Doug

    Seems pretty simple to me: Why pay for includes that you don’t need.

    And I’m sorry, but I always get suspicious of companies that “guarantee” page ranking in search engines. Because I can do it – but I refuse to guarantee something that can change based on the actions of others.

    The package itself seems OK, but $129 a WEEK is too much for a template based website. Over the 36 months that is $20,124.00 for a site that may not be able to evolve with your business.

    IMHO, you are probably best seeing how your current website’s SEO could be improved FIRST.

    BTW – If you include a link to your site in your signature it will let us get to know you more – and we can’t help ourselves when it comes to making suggestions ;-)

    Heidi

    #1008545
    Bizhound
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    Hi Doug, my new business (currently waiting for ABN approval) is around Website design building and hosting and I have done a fair amount of research and work on SEO for mine and a few clients web sites.

    One of my recent clients has hit number 2 within 2 weeks on google but that is mainly due to him having a fairly obscure business name, and basically only after doing the basics on my behalf.

    As said above why not post the link to your site here and I am sure a few of us (including myself) could have a look and give you some pointers etc.

    Try what you can for free for now and if it is not working then maybe seek professional advice/services.

    Also Google has a free service Webmaster Tools I have been using to iron out bugs. It has also proven handy for me.
    http://www.google.com.au/webmasters/tour/tour1.html

    Cheers

    #1008546
    Adam Randall
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    Any company that guarantees Page 1 of Google is fiddling the figures in some way, if they could for the amount they promise, I would sign up with them in a second.

    Ask them you want to be page one on google for “accountant” in the organic search results and watch their face drop……

    I get number one spot for “fragrant pink jasmine candles” on google, number one in the entire world, it ain’t that hard for terms nobody cares about.

    Now I am a IT company so what has that got to do with fragrant pink jasmine candles? I was making a point of how search engine marketing works.

    Does that mean I can now guarantee page 1 listings???

    * Page 1 on Google for your business name
    This is a given, more than likely you are already number 1 for your company name as long as its not generic (eg: computer experts)

    * Page 1 on Google for 1 x agreed keyword listing
    Make sure this excludes adwords

    * Google local business and map listings
    10 mins work – and you can do it yourself

    * Company specific domain name inc registration and licensing (subject to availability)
    This is a one off job that would take about 1 hour

    * email set up and configuration
    A one off job that will take between 1 and 4 hours depending on your setup. If you are a solo operator and dont have MS Exchange or Small business server then it would be around 1 hour.

    Ask them if that includes setup of your email on your own computer and notebook and if it includes setup so that you continue to get email on your old account while sending on your new account etc.

    * 12 page Website (choose from template designs, we add your branding, logo, etc)
    One off Job that can take anywhere between 1 and 10 hours, we normally charge about $2K – 2.5K but thats a complete custom design.

    I am a bit shocked at the bit about putting up the first 4 pages and then letting you deal with the other 11 pages (down below) considering SEO is primarily about the content, this contradicts completely what they are offering.

    * Free Content managed System to allow easy editing of your website
    Thats a given but not always the best solution for SEO.

    * First 4 pages of your content loaded by Aspedia including images
    So you have to do the other 11 pages on your own???

    * Hosting, support and management for your website
    Anywhere from $15 to $50 per month of the cost depending.

    * Unlimited server space for your new website
    No its never unlimited, what happened if Google signed up with them?
    They just know you will never use more than about 50mb of space for a brochure site, and 3GB of bandwidth p/m, there would be clauses if you tried to use the space as say a backup location etc.

    * Access to the Aspedia online learning library
    This would be of unknown value until you actually see what you get. I would ask for a temporary username and password to view.

    Now I am not saying this company is bad or that you are getting poor value at all, although the page 1 guarantee is snake oil/marketing fluff.

    You will probably find that the reason the hosting/web design is tied in with the SEO is because they then gain control you and it dilutes what you are actually getting.

    Because they control the server you are on, they then can (not saying they do or would) potentially fudge the figures on traffic etc.

    There is also the chance that your current site may be poorly setup for SEO and would require a complete overhaul.

    They should have a completely segregated SEO service that would stand on its own.

    Although regarding the price they are charging, our own company would charge that amount alone without all the extra bits and pieces that as you rightly say, may not need. SEO done properly by people that know what they are doing is not cheap but the results are can be impressive.

    The problem is that people who are not sophisticated when it comes to SEO want lists so they can compare. Problem is that they have no frame of reference to start with anyway so the lists of features are meaningless.

    I could turn round and say I will do everything above plus put in Google Analytics for you, but what does that achieve considering thats a basic requirement anyway? Are you any better off?

    The list above actually does not address any real SEO objectives and you would have to sign up before those objectives were discussed.

    I have a some videos on how to pick a search engine marketing company

    SEO Scams & what not to do

    #1008548
    evergreen tt
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    Heidi Price, post: 7863 wrote:
    Hey Doug

    Seems pretty simple to me: Why pay for includes that you don’t need.

    And I’m sorry, but I always get suspicious of companies that “guarantee” page ranking in search engines. Because I can do it – but I refuse to guarantee something that can change based on the actions of others.

    The package itself seems OK, but $129 a WEEK is too much for a template based website. Over the 36 months that is $20,124.00 for a site that may not be able to evolve with your business.

    IMHO, you are probably best seeing how your current website’s SEO could be improved FIRST.

    BTW – If you include a link to your site in your signature it will let us get to know you more – and we can’t help ourselves when it comes to making suggestions ;-)

    Heidi

    Thanks Heidi. $20000 is a lot to spend when there is no guarantee.I guess I’m looking for something pretty flexible too. 36 months is a long time.
    I thought I had my sig saved before I posted. Will have to have another look and get it sorted.

    Cheers

    Doug

    #1008549
    evergreen tt
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    Thanks for that Adam, there is a lot of useful information there. I just need to sit down and work out how much I need to spend and what I want to target using SEO. I certainly don’t need a huge website. I have a one page site at the moment and although I need to update it, there is not too much to add. That site cost $99 about 2 years ago. Not bad, I think.

    #1008551
    Benedict
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    Hi Doug

    I too will warn against anyone who makes promises about what someone else’s robot might or might not do. I also question the fees some SEO companies ask.

    There are a couple of article on SEO on my site but organic SEO itself should not be separated from the sales process. Doing so is somewhat like letting your brain and body do different things on Friday night – it can’t end well.

    :-)

    #1008552
    Adam Randall
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    evergreen tt, post: 7870 wrote:
    Thanks for that Adam, there is a lot of useful information there. I just need to sit down and work out how much I need to spend and what I want to target using SEO. I certainly don’t need a huge website. I have a one page site at the moment and although I need to update it, there is not too much to add. That site cost $99 about 2 years ago. Not bad, I think.

    No problems, yep the page is not bad at all.

    You specialise in Plumbing and Drainage? Reckon you would be busy up that way even without a web site for a while.

    #1008554
    evergreen tt
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    Adam Randall, post: 7872 wrote:
    No problems, yep the page is not bad at all.

    You specialise in Plumbing and Drainage? Reckon you would be busy up that way even without a web site for a while.

    Yeah, I still have a bit on, but I’m always looking for better work.
    It is still a fairly new business and still trying to find that niche!

    #1008555
    Jexley
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    For starters, follow a few simple tenets of the SEO world, and you’ll be right. One of them is, of course, NEVER trust anyone that guarantees anything on Google. It’s simply not logical.

    Another is the same as anything else that you purchase, make sure you’re seeing value for your dollars. Any firm that can’t show you how you’re getting good value for your investment with them should be avoided like a drunk on a train on a Saturday Night.

    If you’re genuinely looking to get some SEO work done, just post your URL on here and ask for some offers. You’ll not only get heaps of free advice from guys like me, you’ll also get direct quotes PM’ed to you… from guys like me.

    Good luck with that and don’t be afraid to be quite wary of SEOs, many have given us a bad reputation that isn’t undeserved.

    #1008556
    Jexley
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    Yowzers! See what I mean? SEO is a Hot Topic around here.

    I opened up the “Reply” window and then had to sort out kids, came back, finished my post, and then saw there’s zillions of replies from exactly the folks I was thinking of when I said ask for SEO help and you’ll get it. Wacky!

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